What Now My Love (album)

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What Now My Love
HAlpert - What Now.jpg
Studio album by Herb Alpert & the Tijuana Brass
Released May 9, 1966
Genre Jazz, easy listening, instrumental pop
Label A&M
A&M LP 114 / A&M SP114
Producer Herb Alpert, Jerry Moss
Herb Alpert & the Tijuana Brass chronology
!!Going Places!!
(1965)!!Going Places!!1965
What Now My Love

What Now My Love is the sixth album by Herb Alpert & the Tijuana Brass, released in 1966. It remained at #1 on the Billboard Album chart for nine weeks, the longest of any album released by the group.

By this album, the Brass were playing only a token Mexican-themed song or two per album, the rest of the tracks being pop hits and Broadway tunes.

Two songs from the album found use as American TV show themes: "Brasilia" was used as the theme for the game show The Face Is Familiar, and "So What's New?" for Lloyd Thaxton's syndicated rock music program.

This was the fourth consecutive (and final) of the TJB albums to feature an attractive woman on the cover, a typical 1960s easy-listening hook. The "model" is Sandra Moss, wife of Herb's A&M Records partner Jerry Moss.

Professional ratings
Review scores
Source Rating
Allmusic 3.5/5 stars link

Track listing

Side 1

  1. "What Now My Love" (Gilbert Bécaud, Carl Sigman) - 2:18
  2. "Freckles" (Ervan Coleman) - 2:12
  3. "Memories of Madrid" (Sol Lake) - 2:23
  4. "It Was a Very Good Year" (Ervin Drake) - 3:37
  5. "So What's New?" (John Pisano) - 2:07
  6. "Plucky" (Herb Alpert, Pisano) - 2:21

Side 2

  1. "Magic Trumpet" (Bert Kaempfert) - 2:18
  2. "Cantina Blue" (Sol Lake) - 2:34
  3. "Brasilia" (Julius Wechter) - 2:30
  4. "If I Were a Rich Man" (Sheldon Harnick, Jerry Bock) - 2:33
  5. "Five Minutes More" (Jule Styne, Sammy Cahn) - 1:53
  6. "The Shadow of Your Smile" (Johnny Mandel, Paul Francis Webster) - 3:28

Chart positions

Year Chart Position
1966 Billboard Pop Albums (Billboard 200) 1
Australian Kent Music Report Albums Chart

External links

  • A clip from Thaxton's TV show featuring "So What's New?"
Preceded by
If You Can Believe Your Eyes and Ears
by The Mamas & the Papas
Billboard 200 number-one album
May 28 - July 22, 1966
September 3–9, 1966
Succeeded by
Strangers in the Night by Frank Sinatra
Preceded by
Rubber Soul by The Beatles
Australian Kent Music Report number-one album
July 16–22, 1966
Succeeded by
Revolver by The Beatles

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