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City Denmark, Wisconsin
Broadcast area Green Bay, Wisconsin
Branding Nash FM 104.9
Slogan #1 for Country Hits
Frequency 104.9 MHz
First air date 1969 (as WKAU-FM)
Format Country
ERP 10,000 watts directional
HAAT 157 meters
Class C3
Facility ID 119
Callsign meaning PaCKer Country (reflecting the branding used in its 1990s simulcast with WPKR)
Former callsigns WKAU-FM (1969-1986)
WKAU (1986-1990)
WKFX (1990-1997)
Owner Mainstay Station Trust
(sale to Educational Media Foundation pending)
(Cumulus Licensing LLC)
Sister stations WDUZ, WKRU, WOGB, WQLH
Webcast Listen Live
Website www.nashfmgreenbay.com

WPCK (104.9 FM, "Nash FM 104.9") is a radio station licensed to Denmark, Wisconsin and serving Green Bay. The station is owned and operated by Cumulus Media. WPCK's studios are located on Victoria Street in Green Bay, while its transmitter is located off Finger Road in Montpelier.


WPCK's former logo as "Kicks 104.9" (2003-2011)

The station was previously known in the 1970s and 1980s as Top 40 station WKAU-FM, but became oldies-formatted WKFX by 1990. In an eleven–station channel swap, including moving Sheboygan's 97.7 to Lomira, Wisconsin the frequency landed east of Green Bay. In 1997, an ownership change saw the station become WPCK, simulcasting its Oshkosh sister station WPKR ("Packer Country", never licensed or sanctioned by the NFL team). Both stations would eventually be acquired by Cumulus Media, who would break off the simulcast in November 2003, with WPCK keeping a country format but adopting its own identity, "Kicks 104.9." In 2009, Clear Channel Communications would acquire WPCK and 4 other Green Bay area stations owned by Cumulus as part of an ownership swap for 2 Ohio stations that went from Clear Channel to Cumulus;[1] Cumulus, as part of the deal, continued to operate WPCK; in August 2013, Clear Channel reached a deal to sell its Green Bay stations back to Cumulus.[2] The sale was consummated on December 31, 2013 at a price of $17,636,643.

In June 2011, WPCK would reunite with WPKR in a simulcast, branded as "99.5 and 104.9 The Wolf," incorporating new and existing elements from both stations.[3] The "Wolf" branding would give way on May 24, 2013 to the new branding of "Nash FM, 99.5 and 104.9;" WPCK and WPKR were two of six Cumulus country stations to adopt the "Nash FM" branding that day, part of Cumulus' plan to nationally expand its multimedia "Nash FM" country branding, which was launched earlier in 2013 at its New York City station, WNSH.[4][5] Cumulus Media filed for bankruptcy protection in early 2018.

On March 27, 2018, WPCK and three other Cumulus stations (WTOD (FM), KJMO, and WNUQ) are placed into the Cumulus Reorganization Divestiture Trust for a future sale. [6] KJMO's license was surrendered by Cumulus, prior to the trust receiving the assets. Shortly after this, the simulcast was broken with WPKR was broken. While both stations retained the country format and "Nash FM" branding, the stations began airing separate programming and separate airstaffs.[7]

On November 2, 2018, WPCK began airing all-Christmas music, but returned to its standard Nash FM country format on December 26.

On October 17, 2019, FCC paperwork was released, announcing that Mainstay would sell the station for $512,000 to the Educational Media Foundation, the owner of the K-Love and Air1 CCM networks. EMF already owns WPFF (90.5) in the market, which carries K-Love; the acquisition of WPCK would allow both networks over-the-air distribution in Green Bay. The station would be converted to a non-commercial educational station as part of the transaction.[8]


  1. ^ Ownership swap is in the works for 5 area radio stations - Green Bay Press-Gazette (released January 3, 2009)
  2. ^ "Ownership Of Green Bay Cluster Goes Back From Clear Channel To Cumulus". All Access. August 30, 2013. Retrieved August 30, 2013.
  3. ^ Source: WisconsinBroadcasting.com, posted 6/12/2011
  4. ^ "Cumulus Launches Five Additional NashFM's," from RadioInsight, 5/24/2013
  5. ^ "NashFM Phase Two On The Way?" from RadioInsight, 5/22/2013
  6. ^ Cumulus Files Reorganization Plan With FCC; To Divest Four Stations
  7. ^ Dayton Kane Moves from Cumulus Green Bay to Appleton as WPKR/WPCK Break Simulcast
  8. ^ Ellis, Jon (16 October 2019). "K-Love Operator Buys Green Bay Station". Northpine. Retrieved 18 October 2019.

External links

  • Official website
  • Query the FCC's FM station database for WPCK
  • Radio-Locator information on WPCK
  • Query Nielsen Audio's FM station database for WPCK

Coordinates: 44°29′17″N 87°45′40″W / 44.488°N 87.761°W / 44.488; -87.761

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