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City Green Bay, Wisconsin
Broadcast area Green Bay-Appleton-Oshkosh
Branding 101 WIXX
Slogan Your #1 Hit Music Station
Frequency 101.1 MHz
First air date August 13, 1947 (as WJPG-FM)
Format Top 40 (CHR)
ERP 96,000 watts
HAAT 329 meters
Class C
Facility ID 42087
Callsign meaning Intended to be a visual pun on "gee whiz" in combination with sister station WGEE, with calls intended to be WIZZ, but those calls were already taken
Former callsigns WJPG-FM (August 13, 1947-1954)
WBAY-FM (1960-1975)
Affiliations Packers Radio Network
Owner Duey E. Wright
(Midwest Communications, Inc.)
Webcast Listen Live
Website wixx.com

WIXX (101.1 FM) is a Top 40 (CHR) radio station licensed to and serving Green Bay, Wisconsin, along with Appleton-Oshkosh. WIXX's main competition is WKSZ. WIXX also broadcasts Green Bay Packers football games through the Packers Radio Network.

WIXX is owned and operated by Wausau, Wisconsin-based Midwest Communications, which owns six other radio stations in Northeast Wisconsin. The station's studios are located on Bellevue Street in the Green Bay suburb of Bellevue, while its transmitter is located in the town of Ledgeview, on Scray's Hill, at a shared site with WBAY-TV, WPNE-TV, and WPNE.

WIXX was named the 2007 Station of the Year in the CHR/Top 40 category for market size 101 at the national Radio & Records convention.[1]

Midwest Communications also voicetracks several WIXX personalities on WTBX-FM in Hibbing, Minnesota, KDKE in Duluth, Minnesota, and WXER Sheboygan. WTBX and WXER air Hot AC formats, while KDKE is country.

Current on-air staff

Current air staff as of March 29, 2018.


  • Bri 12a-5a
  • Murphy 5a-9a
  • Katie Schurk 5a-9a
  • Nick Vitrano 5a-9a
  • Robert Kennedy (Newscasts)
  • Traffic Jam Sam 7a-9a/4p-6p
  • Otis Day 9a-1p
  • Corey Carter 1p-3p
  • Fife 3p-7p
  • Jayson Slade 7p-12a

Weekends & Fill-ins

  • Tom Pederson
  • Angie
  • Casey Jones
  • Bradley
  • Todd
  • Jen
  • Connie Fellman
  • Jerry Michaels


The station, with the original call letters WJPG-FM, was owned by the Green Bay Press-Gazette[2] to complement their then-owned station WJPG-AM (now WNFL). WJPG-FM began broadcasting August 13, 1947.[2] Though there is no record of the Press-Gazette ever broadcasting on this station, they eventually decided to sell the station to the Norbertine Fathers, who had more money and were also interested in complimenting their stations WBAY AM at 1360 and WBAY-TV on Channel 2. When the order sold its broadcast holdings, the radio stations were sold to what would become Midwest Communications and the current call letters were adopted on September 1, 1975. The FM station, which had broadcast easy listening music in the 1960s before becoming an album-oriented rock station, was switched to automated Top 40 on February 12, 1977, but later switched back to live announcers.

WIXX's former studios in the WBAY Building.

For many years WIXX's studios remained in the WBAY Building in downtown Green Bay along with WTAQ, despite break-up of common ownership between the TV and radio stations decades ago. In 2008 the station, along with their six sister stations, moved into a new facility located adjacent to the WNFL transmitter facility.

The station's signal frequently can be received as far north as the Upper Peninsula of Michigan and as far south as Milwaukee.

Unlike most other Top 40 stations, WIXX has a modern rock component to the music mix and incorporates some Hot AC selections.

WIXX's weather updates are provided by the FOX 11 Severe Weather Lab at WLUK-TV.


  1. ^ Other stations applaud WIXX in national radio judging; Warren Gerds; November 19, 2007 Green Bay Press-Gazette; Retrieved November 19, 2007
  2. ^ a b "WJPG-FM Opening Gets Coverage in Local Press" (PDF). Broadcasting. August 18, 1947. Retrieved 5 October 2014. 

External links

  • 101 WIXX
  • Midwest Communications
  • Click here to view a virtual tour of Midwest Communications' new building
  • Query the FCC's FM station database for WIXX
  • Radio-Locator information on WIXX
  • Query Nielsen Audio's FM station database for WIXX

Coordinates: 44°24′36″N 88°00′04″W / 44.410°N 88.001°W / 44.410; -88.001

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