Vivo (smartphone)

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Vivo
Native name
VIVO Mobile Communication Device(Dongguan)Co. Ltd
Subsidiary
Industry Consumer electronics
Founded 2009; 8 years ago (2009)
Founder Morgan Moore
Headquarters Dongguan, Guangdong, China
Area served
Worldwide
Key people
Shěn Wěi
(President and CEO)
Products Smartphones, Smartphone Accessories, Software, and Online Services
Parent BBK Electronics
Website www.vivo.com/en/
vivo 维沃
Simplified Chinese 维沃移动通信有限公司
Traditional Chinese 維沃移動通信有限公司
Literal meaning Vivo Mobile Communications Co., Ltd.

Vivo is a Chinese technology company that designs, develops, and manufactures smartphones, smartphone accessories, software, and online services. It was founded in 2009 in Dongguan, Guangdong, China. The brand uses Hi-Fi chips in its smartphones.[1] Software developed by the company includes the Vivo App Store, iManager, and a proprietary Android-based operating system called Funtouch OS.

In 2012 Vivo released the X1.[2] The X1 was also the first Vivo phone to use a Hi-Fi chip, developed by American semiconductor company Cirrus Logic.[2] Vivo followed this up in 2013 by releasing the world’s first 2k-resolution screen phone, the Xplay3s.[3] Other popular phones in the Vivo lineup include the X5Pro, the X5Max, and the Xshot.

Vivo joined the ranks of the top 10 smartphone makers in the first quarter of 2015 with a global market share of 2.7%.[4] With research and development centers in Shenzhen and Nanjing, the company employed 1,600 R&D personnel as of January 2016.[5] Vivo smartphones is currently the sponsor for the Indian Premier League editions 2016 and 2017.

Brand growth

Registered for the first time in 2009, Vivo has since become registered in over 100 countries around the world. Vivo began its international expansion in 2014 when it entered the Thai market.[6] The company quickly followed this up by launching in India, Malaysia, Indonesia, Vietnam, Myanmar, and the Philippines.[7][8][9][10]

In June, 2017 Vivo officially entered the Pakistan mobile phone market and currently it is one of the fastest growing smartphone brand in the country. [11][12]

Marketing

In October 2016, Vivo became the title sponsor of the Indian Premier League under a two-year deal starting in the 2016 season.[13][14] In July 2017, the deal was extended until 2022.[15]

In June 2017, Vivo reached a sponsorship deal with FIFA to become the official smartphone brand of the 2018 and 2022 FIFA World Cups.[16] The company also became title sponsor of India's Pro Kabaddi.[17]

Vivo currently has a sponsorship deal with the U.S. National Basketball Association in China, with Golden State Warriors player Stephen Curry endorsing the brand in China and the Philippines.[18]

References

  1. ^ Soomal作品 – vivo X1智能手机音质测评报告. Soomal.com. Retrieved on 2017-01-03.
  2. ^ a b Vivo X1 arrives: world's new thinnest smartphone is also a joy for Hi-Fi enthusiasts Phonearena.com. Retrieved on 2017-01-03.
  3. ^ Vivo officially unveils the Xplay 3S, the world’s first ‘2K’ smartphone. Androidauthority.com (2013-12-18). Retrieved on 2017-01-03.
  4. ^ Top 10 smartphone makers in Q1 2015: Sony and Microsoft drop out of the picture, Chinese phone makers take over. Phonearena.com. Retrieved on 2017-01-03.
  5. ^ Vivo Global Website About Page. Vivoglobal.com. Retrieved on 2017-01-03.
  6. ^ Vivo Enters Thailand, Gunning for Overseas Markets. Gsmdome.com. Retrieved on 2017-01-03.
  7. ^ Vivo Mobile enters Myanmar market. Dealstreetasia.com (2015-03-27). Retrieved on 2017-01-03.
  8. ^ Chinese smartphone maker Vivo Mobile set to enter India, to launch X5Max on Dec 15. Bgr.in. Retrieved on 2017-01-03.
  9. ^ Vivo Officially Launches Brand and X5Pro in Malaysia. Ipdatainfo.com (2015-06-25). Retrieved on 2017-01-03.
  10. ^ Meet Vivo X5 Max - the world's slimmest smartphone at 4.75mm. Neotryx.com (2015-01-02). Retrieved on 2017-01-03.
  11. ^ "Vivo Officially Launches Its Music and Camera Focused Smartphones in Pakistan". 2017-07-05. Retrieved 2017-08-21. 
  12. ^ Mustafa, Onsa (2017-06-29). "World's 5th Most Selling Smartphone Brand, Vivo will Launch in Pakistan on July 5th 2017 - PhoneWorld". PhoneWorld. Retrieved 2017-08-21. 
  13. ^ VIVO bags IPL title sponsorship for two years. Cricbuzz.com (2015-10-19). Retrieved on 2017-01-03.
  14. ^ Vivo Formally Announces Partnership With BCCI as IPL Sponsor. Thequint.com (2015-10-27). Retrieved on 2017-01-03.
  15. ^ "Vivo retains IPL title rights till 2022 after massive bid". Cricinfo. Retrieved 2017-06-27. 
  16. ^ "Vivo wants you to know its name so much it's sponsoring the World Cup". The Verge. Retrieved 4 June 2017. 
  17. ^ "Pro Kabaddi league: STAR Sports signs record five-year deal with VIVO". Hindustan Times. 2017-05-08. Retrieved 2017-09-04. 
  18. ^ Doland, Angela (2017-04-24). "Why Stephen Curry Is Plugging a Chinese Smartphone". Advertising Age. Retrieved 2017-08-17. 

External links

  • Official website
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