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Valuair logo.jpg
IATA ICAO Callsign
Founded 2004
Ceased operations 2014
Hubs Singapore Changi Airport
Fleet size 1
Destinations 11
Parent company Westbrook Investments
Headquarters Singapore Changi Airport
Key people Barathan Pasupathi (CEO)

Valuair (Chinese: 惠旅航空) was a Singapore-based low-cost carrier. It was launched in 2004, offering initial services to Bangkok and Hong Kong. It differentiates itself from other low-cost carriers in that it offers frills such as a baggage allowance of over 20 kg, in-flight food, allocated seats, and 32 inch seat pitch. Acquired in 2005 by Jetstar Asia Airways, the Valuair brand was retained for Jetstar Asia's scheduled services to major cities in Indonesia until October 2014.

The Southwest Finger of Level 3 of Terminal 1 at Singapore Changi Airport housed the head office of the airline.[1]


Valuair and Jetstar Asia merger

Valuair Airbus A320 at Juanda International Airport, Surabaya

On 24 July 2005, Jetstar Asia and Valuair merged to form Orange Star, in the first major consolidation of Southeast Asia's crowded low-cost airline industry. Jetstar Asia and Valuair said they would continue to operate their normal routes under their own brands in the meantime, with little or no change to the service offered by either airline. Qantas chief executive officer and Jetstar Asia chairman Geoff Dixon chaired the new company. Jetstar Asia chief executive officer Chong Phit Lian was appointed as the chief executive of both airlines. The new company was to receive a cash injection of more than S$50 million in fresh capital into the new entity, largely to be provided by Qantas. Shareholders of Valuair, including airline industry veteran Lim Chin Beng, Malaysia's Star Cruises and, have now become minority shareholders in the merged company.

From 11 September 2005, Valuair began flying twice daily from Singapore to Jakarta. The new daily flight began as VF208 from Singapore to Jakarta, and VF207 from Jakarta to Singapore. As of 1 February 2008, flights to Jakarta increased to four times daily. From 23 October 2005, Valuair commenced daily flights from Singapore to Surabaya, VF531 operated from Singapore to Surabaya, and VF532 vice versa. Flights to Hong Kong were suspended.

From 26 January 2006, Valuair commenced three weekly flights from Singapore to Denpasar Bali. As at 1 February 2008, the service has been upgraded to become four times per week.

Valuair today

Until 2014, the airline flew exclusively to Indonesian destinations - namely Jakarta, Medan, Surabaya and Denpasar. In an attempt to protect local airlines, in 2005 Indonesia introduced a new policy preventing foreign low-cost carriers from flying to major airports within the country[2]. Jetstar Asia had not yet established routes into Indonesia, so the merger was seen as the airline's strategy to get an early entrance into the lucrative Indonesian market.

Valuair flights are operated by Jetstar Asia crew, with the in-flight menu and entertainment virtually the same as Jetstar Asia's. Sometimes, Jetstar flights are flown using Valuair aircraft.

In February 2008, Jetstar Asia announced that it would begin flights to Medan later in the year. As existing protectionism policies are in place, the flights were operated under Valuair's code.

Jetstar Asia is a majority Singapore-owned and -based company. The company is managed by Newstar Holdings Pty Ltd, majority owned by Singapore company Westbrook Investments Pte Ltd (51 per cent), with the Qantas Group holding the remaining 49 per cent of shares.

In October 2014, after the Indonesian Government lifting operational restrictions on foreign-owned low-cost carriers into Indonesia, Valuair was dissolved and its flights were taken over by Jetstar Asia on 26 October 2014.[3]


A Valuair Airbus A320 at Singapore Changi Airport Terminal 1

Valuair offered flights between its base in Singapore to Jakarta, Denpasar and Surabaya, with Bangkok as a codeshare with Jetstar Asia. After the merger with Jetstar Asia, the airline cut routes to Perth, Hong Kong, Xiamen, Chengdu and Bangkok, as part of a consolidation exercise between both airlines. The last flight under the Valuair brand landed on 25 October 2014, and all flights thereafter were operated under the Jetstar Asia brand.

The following list shows all current and former destinations, including the city served, the country, the airport, and the begin and end year of the service.

City Country Airport Begin End
Singapore  Singapore Changi Airport (base) 5 May 2004 26 October 2014
Denpasar  Indonesia Ngurah Rai Airport 27 January 2006 26 October 2014
Jakarta  Indonesia Soekarno-Hatta International Airport 23 October 2005 26 October 2014
Medan  Indonesia Kuala Namu International Airport 25 July 2013 26 October 2014
Surabaya  Indonesia Juanda International Airport 23 October 2005 26 October 2014
Medan  Indonesia Polonia International Airport 30 March 2008 2013
Bangkok  Thailand Bangkok International Airport 5 May 2004 November 2005
Chengdu  China Chengdu Shuangliu International Airport 20 April 2005 30 October 2005
Hong Kong  Hong Kong Hong Kong International Airport 7 May 2004 23 October 2005
Perth  Australia Perth Airport 1 December 2004 9 October 2005
Xiamen  China Xiamen Gaoqi International Airport 25 April 2005 30 October 2005

In-flight services

Passengers would purchase food and beverage on board from the cabin crew as part of a buy on board programme. On flights operated by Valuair, passengers were only allowed to consume food and drinks purchased onboard unless they had special dietary needs.[4] Prior to merger, meal and drinks were included in the ticket charge.


  1. ^ "Singapore Air Operators." (Archive) Civil Aviation Authority of Singapore. Retrieved on 31 October 2012. "#034-30 Passenger Terminal Building 1, Level 3, Southwest Finger, Singapore Changi Airport, Singapore 918141"
  2. ^ Donnan, Shawn; Burton, John (24 March 2005). "Indonesia to limit budget airlines". Financial Times. Retrieved 23 June 2018.
  3. ^ Jetstar Asia takes over Valuair flights to Indonesia Archived 2014-10-24 at the Wayback Machine retrieved 24 October 2014
  4. ^ "In the air." Jetstar Asia Airways. Accessed 10 November 2008.

External links

  • Valuair Jetstar
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