Trump Steaks

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Trump Steaks
Trump Steaks.png
Donald Trump in a promotional image for the steaks
Product type Steaks, burgers, sausage
Owner Donald Trump
Country United States
Introduced May 8, 2007
Discontinued July 2007 (The Sharper Image)
Registered as a trademark in August 2006
Tagline "The World's Greatest Steaks"
Website Official website (archive)

Trump Steaks is a discontinued brand of steak and other meats that was owned by businessman, reality television host and later US President Donald Trump. The brand was launched in 2007 and was exclusively sold through The Sharper Image[1] and QVC.[2][3] Trump Steaks failed to sell well through The Sharper Image, which discontinued sales of the brand after two months.


Businessman Donald Trump registered "Trump Steaks" as a U.S. trademark in August 2006.[4] Trump Steaks were launched on May 8, 2007,[5] exclusively through The Sharper Image's catalog, stores, and website as part of a three-month trial period.[6] Later that month, Trump and some contestants from his reality television series The Apprentice attended an event at a Rockefeller Plaza Sharper Image store to promote the steaks.[7]

The meat was supplied by Buckhead Beef, an Atlanta-based company, which also supplied meat to many of Trump's hotel-casino properties.[6] Burgers and sausage were also sold under the Trump Steaks name.[8] The steaks were USDA Angus certified,[9] and came in four packages with prices ranging from $199 to $999,[10] with the tagline of "The World's Greatest Steaks."[6][5] A Trump Steak Gift Card was also sold at a cost of $1,037.[8]

Trump was featured on the June 2007 issue of the Sharper Image magazine to promote Trump Steaks.[11] On June 5, 2007, Trump Steaks debuted on the QVC home shopping television channel, with Trump making an appearance on the network.[8]

Trump Steaks were only sold at The Sharper Image for two months before being discontinued. According to the company's CEO, Jerry W. Levin, the product was largely unsuccessful saying, "we literally almost sold no steaks", although advertisements featuring Trump's photo attracted customers to buy other products at the store.[12] The Trump Steaks trademark was canceled in December 2014 according to a trademark search through the United States Patent and Trademark Office.[4]

2016 U.S. presidential election

During the 2016 U.S. presidential campaign, a Super PAC supporting John Kasich produced an ad mocking Trump Steaks.[13] Steaks from Bush Brothers Provision Co. were on display at Trump's Florida news conference celebrating his latest primary victories on March 8, 2016 during which Trump claimed them to be "Trump Steaks". Trump-branded wine and water were also displayed, as an example of Trump's success in business.[14] Observers there noted the Trump-named steaks were produced by a butcher in West Palm Beach, Florida.[2] In an interview with Anderson Cooper the following day, Trump confessed that he does not process the steaks but instead purchases them from local suppliers.[14] As of April 2016 the only place the steaks can still be purchased is at Trump's various properties.[12]


The New York Post conducted a blind taste test and compared Trump Steaks with three New York City establishments. Trump Steaks earned a rating of 7.5 out of 10, a higher rating than Tad's Steaks and a local butcher business. However, the high cost of Trump Steaks was noted. Steaks from Peter Luger Steak House were declared superior with a rating of 9.5.[5] The Associated Press and The Oklahoman wrote positive reviews of the steaks, but also noted the high pricing.[10][15] The Palm Beach Post also wrote a positive review, giving the steaks an "A" and writing, "Trump isn't kidding. Our panelists could barely believe how flavorful and tender the 16-ounce bone-in rib-eye was." However, the high price of the steaks was also noted.[16]

In 2015 and 2016 respectively, Time [11]and the New York Daily News[17] included Trump Steaks on a list of Trump business failures, while Vox noted that old Trump Steak reviews on QVC's website were about evenly mixed.[2]

See also


  1. ^ Holodny, Elena (10 October 2014). "12 Donald Trump businesses that no longer exist". Yahoo Finance. Retrieved 4 March 2016. 
  2. ^ a b c Nelson, Libby (9 March 2016). "Donald Trump spent election night pitching Trump products that you can't buy anymore". Vox. Retrieved 9 March 2016. 
  3. ^ "Trump raises the steaks after broiling his rivals". 
  4. ^ a b Siemaszko, Corky (10 March 2016). "The Trademark on Trump Steaks Was Canceled Two Years Ago, Records Show". MSNBC. Retrieved 12 March 2016. 
  5. ^ a b c Erikson, Chris (May 13, 2007). "High Steaks". New York Post. Retrieved November 24, 2017. 
  6. ^ a b c Goldiner, Dave (May 4, 2007). "USDA prime ego!". New York Daily News. Retrieved November 24, 2017. 
  7. ^ Wharton, Rachel (May 18, 2007). "Steaks high for Trump". New York Daily News. Retrieved November 24, 2017. 
  8. ^ a b c O'Harran, Kristi (June 7, 2007). "$96 steak, Trump's newest plan to stay very rich". The Herald. Retrieved November 24, 2017. 
  9. ^ Carman, Tim (2016-03-23). "Trump Steaks are so rare, we can't even find one". The Washington Post. 
  10. ^ a b Dowell, Sharon (11 July 2007). "Dinner with The Donald: 'World's Greatest' Trump Steaks definitely high in quality and high in price". The Oklahoman. Retrieved 4 March 2016. 
  11. ^ a b Koffler, Jacob (7 August 2015). "Donald Trump's 16 Biggest Business Failures and Successes". Time. Retrieved 4 March 2016. 
  12. ^ a b TIME Editors. TIME Donald Trump: The Rise of a Rule Breaker. Time Inc. Books. ISBN 9781683302377. 
  13. ^ Gass, Nick (11 December 2015). "Kasich super PAC ad mocks Trump's steak business". Politico. Retrieved 4 March 2016. 
  14. ^ a b Campbell, Colin (10 March 2016). "Anderson Cooper grills Donald Trump about the 'Trump Steaks' piled up at Trump's press conference". Business Insider. Retrieved 10 March 2016. 
  15. ^ Hirsch, J.M. (May 16, 2007). "Trump beefs up his empire by selling high-end steaks". Deseret News. Associated Press. Retrieved November 24, 2017. 
  16. ^ Passy, Charles (May 28, 2007). "Trump Steaks: How does Donald Trump's latest cash cow compare?". The Palm Beach Post. Retrieved November 24, 2017. 
  17. ^ Silverstein, Jason (February 10, 2016). "A brief history of Donald Trump's many, many business failures". New York Daily News. Retrieved November 24, 2017. 

External links

  • Official website
  • Commercial for The Sharper Image featuring Trump on YouTube
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