Thrifty Car Rental

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Thrifty Car Rental
Subsidiary
Traded as Formerly NYSEDTG
Industry Car rental and Leasing
Headquarters Estero, Florida, USA
Number of locations
9,700 corporate and franchise between Hertz, Dollar, and Thrifty (as of September 2017)
Key people
Kathryn V. Marinello, President and CEO of The Hertz Corporation[1]
Owner Hertz Global Holdings, Inc.
Website www.thrifty.com

Thrifty Car Rental is a subsidiary of The Hertz Corporation with headquarters in Estero, Florida.[2] Formerly operating as Dollar Thrifty Automotive Group, Thrifty shares 340 corporate and 1,500 franchise rental car locations in the United States and Canada with Dollar Rent A Car as of February 2017.[3][4]

Company History

Thrifty Car Rental was established in 1958 as an indirect subsidiary of Thrifty Rent A Car System, Inc.[5][6] Thrifty purchased Ohio-based Snappy Car Rental, Inc. for $40 million USD in May 1989.[7]

By the end of 1989, Thrifty was purchased by Chrysler Corporation for $263 million USD with the intent to merge Thrifty with its Pentastar Transportation Group.[8][5][7] With focus on value-priced car rentals, Chrysler announced Thrifty Car Rental and Dollar Rent A Car would form Dollar Thrifty Automotive Group to reduce operating expenses in 1997.[9][10] This rebrand was overseen by Chairman and CEO Joseph E. Cappy, serving from 1993-2003.[9][11]

Dollar Thrifty Automotive filed with the U.S. Securities and Exchange Commission to offer common stock and was officially traded as DTG on the New York Stock Exchange on December 23, 1997.[12] The same year, Thrifty Car Rental's information processing and reservation management was outsourced to The SABRE Group, Inc.[13] By the end of the 1997 fiscal year, Dollar Thrifty Automotive maintained 872 locations in the United States and employed a staff of 5,400.[14][15]

Fleet sizes and locations in the United States:

  • 1999 - 149 company-owned US locations with 123,814 vehicles between Dollar and Thrifty brands[16]
  • 2001 - 130,252 cars in service with 540 locations in the US (includes 162 airport locations)[16][17]
  • 2003 - 310 company-owned and 513 franchisee locations in the US[16]
  • 2006 - 407 US corporate locations with revenue of $1.534 billion USD[18][19]
  • 2010 - Thrifty's rental system includes 331 locations in the US and Canada.
  • 2016 - 4,435 US locations in conjunction with parent company Hertz and sister company Dollar Rent A Car[20]

After ten years with the brand, President and CEO Cappy retired in 2003.[21] Gary L. Paxton was promoted from Chief Operating Officer to Chief Executive Officer of Dollar Thrifty Automotive Group on October 1, 2003.[22] Paxton was originally appointed to Dollar Thrifty Automotive Group's senior management panel when the purchase of Dollar Rent A Car Systems, Inc. was finalized in 1990. He oversaw daily management and operational strategies until retirement in December 2008.[14][22][21] Scott L. Thompson, who joined the company as Senior Executive Vice President and Chief Financial Officer in May 2008, stepped in as the newest President and CEO.[21]

Former Hertz Global Holdings Chairman and CEO Mark P. Frissora announced the company's purchase of Dollar Thrifty Automotive Group for $2.3 billion USD on November 19, 2012. This resulted in the car rental company to operate the present-day brands of Thrifty Car Rental and Dollar Rent A Car.[23]

Along with Dollar Rent A Car, Thrifty Car Rental is overseen by President and CEO of The Hertz Corporation - Kathryn V. Marinello.[1]

International Growth

With approximately 1,000 car rental locations in 76 countries and territories by December 2010, Thrifty Car Rental began to focus on international locations. By 2013, approximately 1,285 international rental locations existed between Hertz, Dollar, and Thrifty brands.[24]

Operating as the largest car rental provider in United Arab Emirates with 18,000 vehicles, Thrifty introduced its first "Thrifty Lounge" at their Burjuman, Dubai branch in February 2017.[25] Lounges provide free WiFi access, coffee, and comfortable seating areas.[25] Parent company Hertz Global Holdings announced Thrifty Car Rental would operate in Colombo, Sri Lanka in May 2017.[26] Rental options include short term, long term, and chauffeur rental services with compact, sedans, luxury cars, SUV, and minibuses.[27]

With car rental storefronts at Malta International Airport, downtown Sliema, and Gozo Harbour, additional European locations are expected in Poland, Turkey, and Hungary.[28] Thrifty Car Rental maintains 472 locations in the US and Canada, as well as 589 storefronts in 77 countries and territories.[29][30]

Thrifty Australia and Thrifty New Zealand previously owned by Mitsubishi are now owned outright by NRMA in Australia.[31]

Operations and Rental Fleet

With revenue generated from franchising fees and car rental services, Thrifty targets US and Canada airport locations with focus on leisure travelers, tour operators, and small business owners.[32][33]

The rental fleet of Thrifty Car Rental includes Ford, Chrysler, General Motors, Nissan, Hyundai, Kia Motors, and other vehicle manufacturers. The fleet includes "green" vehicles - primarily Toyota Prius and Chrysler "bio-fuel" models.

The Blue Chip Rental Express Program

Thrifty Car Rental's free Blue Chip Express Rental Program was introduced to the U.S. and Canada in 2008.[34] It offers expedited pickup and returns processes, choosing vehicle type, insurance coverage, designated lines at the counter, and syncing airline rewards.[35][34]

Awards and Recognition

  • 2015 - Thrifty Car Rental was ranked as Twitter's sixth most popular car rental companies[36]
  • 2015 - Thrifty's social media and content strategy was ranked among Facebook's top ten car rental companies[37]
  • 2017 - Named the official car rental supplier of Australia's Gold Coast Commonwealth Games for 2018[38]
  • 2017 - Thrifty, Dollar, and Hertz received a Corporate Responsibility Champion Award by the Council of Corporate Responsibility and National Diversity Council.[39]
  • 2017 - Thrifty Australia wins the Canstar Blue, Most Satisfied Customers Award - Hire Cars 2017.[40]

References

  1. ^ a b "Hertz CEO John Tague to step down in January". December 13, 2016. 
  2. ^ "Form 10-K for Dollar Thrifty Automotive Group, Inc". United States Securities and Exchange Commission. 2011. Retrieved November 5, 2017. 
  3. ^ "Dollar Thrifty Automotive Group, Inc. Revenue and Financial Data". D&B Hoovers. 2017. Retrieved November 5, 2017. 
  4. ^ "Car rental firms Dollar and Thrifty join NFM Group". WBJ. 2017. Retrieved November 5, 2017. 
  5. ^ a b "DOLLAR THRIFTY AUTOMOTIVE GROUP INC (DTG) IPO". Nasdaq. 2017. Retrieved November 5, 2017. 
  6. ^ "Thrifty Car Rental". Travel Commerce Network. 2017. Retrieved November 6, 2017. 
  7. ^ a b "COMPANY NEWS; Thrifty Rent-A-Car To Buy Snappy Car". The New York Times. 1989. Retrieved November 5, 2017. 
  8. ^ "COMPANY NEWS; CHRYSLER SELLS SNAPPY RENTAL CAR DIVISION". The New York Times. 1994. Retrieved November 6, 2017. 
  9. ^ a b "Dollar Thrifty Automotive Group Announces Key Leadership Changes; Paxton Named President and CEO". F&I and Showroom. 2003. Retrieved November 6, 2017. 
  10. ^ "Chrysler Will Spin Off Its Dollar Thrifty Unit". The Wall Street Journal. 1997. Retrieved November 6, 2017. 
  11. ^ "Paxton Retires, Dollar Thrifty Names Scott Thompson as President and CEO". Auto Rental News. 2008. Retrieved November 6, 2017. 
  12. ^ "Dollar Thrifty Automotive Group, Inc. History". Funding Universe. 2017. Retrieved November 6, 2017. 
  13. ^ "The Sabre Group 1997 Annual Report" (PDF). The Sabre Group. 1997. Retrieved November 6, 2017. 
  14. ^ a b "Chrysler to Acquire Dollar Rent A Car". Chicago Tribune. 1990. Retrieved November 6, 2017. 
  15. ^ "DOLLAR THRIFTY AUTOMOTIVE GROUP INC (DTG) IPO". Nasdaq. 2017. Retrieved November 6, 2017. 
  16. ^ a b c "Form 10-K for DOLLAR THRIFTY AUTOMOTIVE GROUP, INC". United States Securities and Exchange Commission. 2003. Retrieved November 6, 2017. 
  17. ^ "U.S. Car Rental Market: Fleet." Auto Rental news. 2001. Retrieved November 6, 2017. 
  18. ^ "2006 U.S. CAR RENTAL MARKET." (PDF). Auto Rental News. 2006. Retrieved November 8, 2017. 
  19. ^ "Dollar Thrifty Automotive Group 2006 Form 10-K" (PDF). Corporate Library. 2006. Retrieved November 8, 2017. 
  20. ^ "2016 U.S. CAR RENTAL MARKET." Auto Rental News. 2016. Retrieved November 8, 2017. 
  21. ^ a b c "Paxton Retires, Dollar Thrifty Names Scott Thompson as President and CEO". Auto Rental News. 2008. Retrieved November 8, 2017. 
  22. ^ a b "Dollar Thrifty Automotive Group Announces Key Leadership Changes; Paxton Named President and CEO". F&I and Showroom. 2003. Retrieved November 8, 2017. 
  23. ^ "Hertz Wins Bid to Buy Dollar Thrifty". Terlep, Sharon and Dezember, Ryan. Wall Street Journal. 2012. Retrieved November 6, 2017. 
  24. ^ "HERTZ GLOBAL HOLDINGS, INC. Form 10-K". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. 2013. Retrieved November 8, 2017. 
  25. ^ a b "Thrifty Car Rental introduces car rental lounges". Aviamost. 2017. Retrieved November 8, 2017. 
  26. ^ "Hertz, Dollar, Thrifty Brands Launch in Sri Lanka". AAuto Rental news. 2017. Retrieved November 8, 2017. 
  27. ^ "Major US car rental companies now in Colombo". Sri Lanka Express. 2017. Retrieved November 8, 2017. 
  28. ^ "Thrifty Car Rental Malta Improves Customer Offering". Auto Rental News. 2017. Retrieved November 8, 2017. 
  29. ^ "Thrifty Car Rental". Travel Commerce Network. 2017. Retrieved November 7, 2017. 
  30. ^ "Thrifty car hire Ashburton, New Zealand". Car Hire 24H. 2017. Retrieved November 7, 2017. 
  31. ^ Snow, Deborah (2009-02-25). "NRMA purchase of Thrifty under scrutiny". The Sydney Morning Herald. Retrieved 2018-08-08. 
  32. ^ "DOLLAR THRIFTY AUTOMOTIVE GROUP INC (DTG) IPO". Nasdaq. 2017. Retrieved November 8, 2017. 
  33. ^ "DOLLAR THRIFTY AUTOMOTIVE GROUP INC". EDGAR Online. 2017. Retrieved November 8, 2017. 
  34. ^ a b "Thrifty Blue Chip Rewards Offers Free Car Rentals". Maximizing Money. 2008. Retrieved November 9, 2017. 
  35. ^ "The Low Down on Thrifty Blue Chip". Auto Lash. 2011. Retrieved November 9, 2017. 
  36. ^ "Thrifty, Hertz Take Top Ranks in Social Media Performance List". Auto Rental News. 2015. Retrieved November 9, 2017. 
  37. ^ "Thrifty, Hertz Take Top Ranks in Social Media Performance List". Auto Rental News. 2015. Retrieved November 9, 2017. 
  38. ^ "Thrifty named official car rental supplier of Gold Coast 2018". Inside the Games. 2017. Retrieved November 9, 2017. 
  39. ^ "Hertz Receives Corporate Responsibility Award". Auto Rental News. 2017. Retrieved November 9, 2017. 
  40. ^ "Thrifty Australia wins Canstar Blue Award for the Most Satisfied Customers - Hire Cars 2017". Thrifty Australia. 2018. Retrieved February 5, 2018. 
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