The X Factor Digital Experience

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The X Factor Digital Experience
Created by Simon Cowell
Written by Jon Reynaga, Carrie Borzillo, Margaret Kerrison
Directed by Marc Scarpa
Creative director(s) Daniel Frydman
Presented by Taryn Southern, Dan Levy, Jim Cantiello[1]
Judges Simon Cowell
L.A. Reid
Paula Abdul (2011)
Nicole Scherzinger (2011)
Theme music composer Simon Cowell
Country of origin United States
Original language(s) English
No. of seasons 1
No. of episodes 15 (as of December 22, 2011)
Executive producer(s) Simon Cowell
Owen Leimbach
Jim Frenkel
Dan Pelson
Producer(s) Marc Scarpa
Running time 60-150 minutes
Production company(s) SYCOtv
Sony Music Entertainment
FremantleMedia North America
Distributor FremantleMedia Enterprises
Original network Fox
Original release October 25 (2011-10-25) – December 22, 2011 (2011-12-22)
Related shows The X Factor (UK)
Britain's Got Talent
America's Got Talent
External links

The X Factor Digital Experience is an award-winning live digital pre-show produced by SYCOtv, FOX, Sony and FremantleMedia North America. In addition to watching the program live on television, the audience was now able to participate on multiple platforms in real-time.[2]

Participants could start online with the streaming Pepsi-sponsored digital pre-show one hour prior to each live televised broadcast. Hosts Taryn Southern,[3] Jim Cantiello[4] and Dan Levy along with special guests (including judges Simon Cowell, L.A. Reid, Paula Abdul and Nicole Scherzinger), vlogger,[1] and participants from around the country discussed everything from their favorite performances to contestant’s fashion and song choices. Participants could tweet questions live to the hosts and their guests and some fans were selected to join the live-stream via Skype.[5]

As the pre-show ended, participants continued the discussion via content available through the Xtra-Factor App.[6] They could read contestants’ and judges’ live tweets, tweet back their support and opinions, get access to backstage cameras, read song lyrics during performances, view galleries from past performances, learn about contestants’ hometowns and download contestants song choices as they were being performed.[7]

X Factor Digital was also honored with a Cannes Bronze Lion for Branded Content and Entertainment at the Cannes Lions 59th International Festival of Creativity[8] and was an Official Honoree in the Interactive Advertising category for the 16th Annual Webby Awards.[9]


  1. ^ a b "unicorns are real". YouTube. 2007-02-24. Retrieved 2012-11-27.
  2. ^ Wallenstein, Andrew (2011-11-17). "'X Factor' expands digital domain - Entertainment News, Technology News, Media". Variety. Retrieved 2012-11-27.
  3. ^ Latest from twitter (2011-11-08). "Getting Down With The X-Factor | WebTV with Taryn". Archived from the original on 2015-03-20. Retrieved 2012-11-27.
  4. ^ "MTV News' Jim Cantiello Joins 'The X Factor' Team". 2011-10-25. Retrieved 2012-11-27.
  5. ^ "The X Factor News | The X Factor On Fox". Retrieved 2012-11-27.
  6. ^ "The X Factor News | The X Factor On Fox". Retrieved 2012-11-27.
  7. ^ Bergman, Cory (2011-11-10). "X Factor app shows promise for the second screen". Lost Remote. Archived from the original on 2012-09-30. Retrieved 2012-11-27.
  8. ^ "Cannes Lions International Festival of Creativity". 2011-12-15. Archived from the original on 2013-01-18. Retrieved 2012-11-27.
  9. ^ "Webby Honorees". 2011-10-28. Archived from the original on 2009-07-04. Retrieved 2012-11-27.
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