The Root (magazine)

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The Root
The Root (logo).png
Type of site
Online magazine
Available in American English
Owner Gizmodo Media Group
(Univision Communications)
Created by Henry Louis Gates Jr.
Donald E. Graham
Editor Henry Louis Gates Jr.
Alexa rank Increase 12,883 (as of March 2017)[1]
Commercial Yes
Launched January 28, 2008; 10 years ago (2008-01-28)

The Root is an Afrocentric online magazine. It launched on January 28, 2008, by Henry Louis Gates Jr. and Donald E. Graham, and was owned by Graham Holdings Company through its online subsidiary, The Slate Group.[2][3]

In 2015, Graham Holdings sold The Root to Univision Communications.[4] The site was subsequently re-launched under the Kinja platform used by other Gizmodo Media Group (formerly Gawker Media) websites.[5]

In July 2017, the blog, Very Smart Brothas became a vertical of The Root.[6]

The Root 100 is the magazine's annual "list of the 100 most important black influencers between the ages of 25 and 45."[7] This list has been around since 2011. Readers of The Root are allowed to nominate those who they feel are deserving of being on this list. The list has had a wide variety of people from celebrities such as Donald Glover, writers like Roxane Gay, and athletes as well. Other influential people in the black community who are not as well known, such as activists are encouraged to be added to the list as well.[8]

Danielle Belton has been editor-in-chief at The Root since July 2017.[9]


  1. ^ " Site Overview". Alexa Internet. Retrieved March 5, 2017.
  2. ^ Ahrens, Frank (January 28, 2008). "Post Launches Site With African American Focus". The Washington Post. p. D01. Retrieved February 20, 2010.
  3. ^ Pérez-Peña, Richard (January 28, 2008). "Washington Post Starts an Online Magazine for Blacks". The New York Times. Retrieved February 20, 2010.
  4. ^ Bond, Shannon (May 21, 2015). "Univision buys African-American news site The Root". Financial Times. ISSN 0307-1766. Retrieved May 24, 2015.
  5. ^ "Please Allow Us to Re-introduce Ourselves". The Root. Retrieved January 12, 2017.
  6. ^ "Gizmodo Media Group Announces Partnership With Very Smart Brothas". MSN. July 7, 2017.
  7. ^ "The Root 100: A Who's Who Of Black America". WAMU Tell Me More. NPR. October 26, 2013. Retrieved July 30, 2016.
  8. ^ "The Root 100: Tell Us Who Should Be on Our Annual List of Influential African Americans". The Root. Retrieved 2018-05-01.
  9. ^ "Danielle Belton". LinkedIn.

External links

  • Official website
  • C-SPAN Q&A interview with The Root Managing Editor Lynette Clemetson, October 12, 2008

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