The Now Now

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The Now Now
Gorillaz - The Now Now.jpg
Studio album by Gorillaz
Released 29 June 2018
Recorded February 2018
Studio
  • Studio 13 in London
  • Brick Road in Scottsdale (track 1)
Length 41:10
Label
Producer
Gorillaz chronology
Humanz
(2017)Humanz2017
The Now Now
(2018)
Singles from The Now Now
  1. "Humility"
    Released: 31 May 2018
  2. "Lake Zurich"
    Released: 31 May 2018
  3. "Sorcererz"
    Released: 7 June 2018
  4. "Fire Flies"
    Released: 14 June 2018

The Now Now is the upcoming sixth studio album by British virtual band Gorillaz. The album will be released on 29 June 2018 via Parlophone and Warner Bros. Records. Recording began during the North American leg of the Humanz Tour in 2017, with fewer collaborators than usual. According to Gorillaz frontman Damon Albarn, the album was recorded quickly so that the band would have more material to play at future concerts. The album was first teased through a series of posters found at All Points East Festival, and was officially announced two days later. The posters contained phrases and a link to a website, which displayed a short teaser containing a snippet of a new song and the release date, 29 June. On 31 May, two singles from the album, "Humility" and "Lake Zurich", were released. Later, on 7 June, another single from the album, "Sorcererz", was released. On June 15, yet another single from the album, "Fire Flies", was released. Damon Albarn has described the album as "pretty much just me singing" and "very sort of in the world of 2-D".[1]

Background

Official logo for the album

After the release of their 2017 album Humanz, Albarn had hinted at the possibility of a new Gorillaz album arriving sooner than later, mentioning how he enjoyed recording and debuting new music while on tour. He compared the spontaneous nature of it to their 2010 album, The Fall, but expressed desire to make another record like that feel more "complete" in comparison, adding that "if we're going to do more with Gorillaz we don't want to wait seven years because, y'know, we're getting on a bit now".[2] He would later confirm that they were working on another Gorillaz album that was scheduled for release the subsequent year.[3]

At a concert in Seattle in September 2017, a new song called "Idaho" was debuted.[4] In late March 2018, while at a concert in Chile, they debuted another new song, "Hollywood", which features Jamie Principle and Snoop Dogg.[5] At this concert, Albarn stated that the album had recently been finished and would be out soon.[5] That May, a series of posters were found at All Points East Festival which contained phrases such as "G is the Magic Number" and "Save Us from Him"[6] and a URL. The latter pointed to a teaser for the album that revealed its title and its release date, 29 June. It also contained a short snippet of a new song which was later released as "Lake Zurich".[7] On 28 May, the day after the festival had ended, Emma de Caunes, the wife of Jamie Hewlett, the animator for Gorillaz, posted an image on her Instagram account which officially confirmed the album's release.[8]

Recording

The majority of the album was recorded in February 2018 at Studio 13 in London.[9]

According to a Radio X interview with Albarn, the album was produced within a short timeframe so the band would have new material to play at upcoming festivals.[10] As a byproduct of the album's expedited production, The Now Now features fewer guest collaborators than previous Gorillaz records.[10]

In the same interview, Albarn credited producer James Ford for heavily contributing to the album's lyrical cohesion, stating: "He's 'sense police', he likes everything to make sense. Traditionally with Gorillaz, I haven't really finished anything off completely, and I've let just the first time I've sung something stick if it felt right; but he was like, 'just make it make a little more sense'. If this record makes any more sense, it's entirely down to him, not me."[10]

Release and promotion

On 31 May 2018, the first single from the album, "Humility", made its debut via Zane Lowe's Beats 1 radio program.[11] The same day, it was officially released as a digital download along with a second single, "Lake Zurich", and a music video featuring Jack Black.[12] The song had been announced the previous day.[13] The same day, a North American seven-date tour to promote the album beginning in October 2018 which is part of The Now Now Tour was announced.[14]

Singles

On 31 May 2018, two singles were released on Gorillaz' official YouTube channel, "Humility" and "Lake Zurich". "Humility" has so far peaked at 81 on the UK Singles Chart[15] and 85 on the US Billboard Hot 100.[16] "Lake Zurich" peaked at 35 on the US Hot Rock Songs chart. On 7 June, the third single, "Sorcererz", was released. On 14 June, the fourth single, "Fire Flies", was released.[17][not in citation given]

Track listing

All tracks written by Damon Albarn, James Ford and Remi Kabaka, except where noted.

No. Title Length
1. "Humility" (featuring George Benson; written by Albarn, Benson, Ford and Kabaka) 3:17
2. "Tranz" 3:11
3. "Hollywood" (featuring Snoop Dogg and Jamie Principle; written by Albarn, Ford, Principle and Kabaka) 4:56
4. "Kansas" 4:10
5. "Sorcererz" 3:00
6. "Idaho" 3:40
7. "Lake Zurich" 4:13
8. "Magic City" (written by Albarn, Benson, Ford and Kabaka) 3:57
9. "Fire Flies" 3:53
10. "One Percent" 2:17
11. "Souk Eye" 4:37
Total length: 41:10

Personnel

Credits adapted from Qobuz.[18]

References

  1. ^ Serota, Maggie (31 May 2018). "Gorillaz — "Humility" and "Lake Zurich"". Spin. Retrieved 1 June 2018. 
  2. ^ "The Gorillaz might drop a surprise album on us". Mixmag. Retrieved 4 June 2018. 
  3. ^ "Gorillaz To Release New Album In 2018". Radio X. Retrieved 29 May 2018. 
  4. ^ "Jam to a new ode to Idaho, thanks to this Grammy-winning band — and Bruce Willis". Idaho Statesman. Retrieved 29 May 2018. 
  5. ^ a b "Watch Gorillaz Debut a New Song in Chile". Spin. 28 March 2018. Retrieved 29 May 2018. 
  6. ^ Bowman, Lisa. "Has the release date for Gorillaz' new album been confirmed?". NME (29 May 2018). Retrieved 30 May 2018. 
  7. ^ "Gorillaz Tease New Project Coming Soon, 'The Now Now'". Billboard. Retrieved 29 May 2018. 
  8. ^ "It's official: Gorillaz to release new album next month". Consequence of Sound. 29 May 2018. Retrieved 29 May 2018. 
  9. ^ Jon, Blistein (31 May 2018). "Gorillaz Tap Jack Black for Vibrant New 'Humility' Video". Rolling Stone. Retrieved 4 June 2018. 
  10. ^ a b c Albarn, Damon (31 May 2018). "Why Damon Albarn Shunned A Collaboration With Prince" (Interview). Interviewed by Gordon Smart. London: Radio X. Retrieved 11 June 2018. We've been very lucky to be offered all the festivals this year on the back of the last record [...] but I didn't want to do that unless I had something new to work with, so the only option was to make another record really quickly and not have lots of guests on it, because that takes a long time to organize; just do it all myself, really. 
  11. ^ Pearis, Bill (31 May 2018). "Gorillaz share new single "Humility" (ft. George Benson) & talk new LP". BrooklynVegan. Retrieved 31 May 2018. 
  12. ^ Kaye, Ben (31 May 2018). "Gorillaz return with new singles "Humility" and "Lake Zurich": Stream". Consequence of Sound. Retrieved 31 May 2018. 
  13. ^ Enos, Morgan (30 May 2018). "Gorillaz Announce Next Album 'The Now Now'". Billboard. Retrieved 30 May 2018. 
  14. ^ Kaye, Ben (31 May 2018). "Gorillaz announce North American arena tour, Los Angeles Demon Dayz Festival". Consequence of Sound. Retrieved 1 June 2018. 
  15. ^ "Official Singles Chart Top 100: 8 June 2018". Official Charts Company. Retrieved 11 June 2018. 
  16. ^ "Gorillaz Humility Chart History". Billboard. Retrieved 11 June 2018. 
  17. ^ "Gorillaz". YouTube. Retrieved 14 June 2018. 
  18. ^ "The Now Now | Gorillaz – Download and listen to the album". Qobuz. Retrieved 11 June 2018. Display track details 
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