The Mad Magician

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The Mad Magician
The mad magician.jpg
Theatrical release poster
Directed by John Brahm
Produced by Bryan Foy
Written by Crane Wilbur
Starring Vincent Price
Mary Murphy
Eva Gabor
Music by Arthur Lange
Emil Newman
Cinematography Bert Glennon
Edited by Grant Whytock
Columbia Pictures
Distributed by Columbia Pictures
Release date
  • May 19, 1954 (1954-05-19) (New York City)
Running time
72 minutes
Country United States
Language English

The Mad Magician is a 1954 film noir horror film in 3D, directed by John Brahm starring Vincent Price and Eva Gabor.


Don Gallico (Vincent Price) is a magician, master of disguise, and inventor of stage-magic effects in the late 1800s aspiring to become a star magician under the stage name Gallico the Great. Disguised as The Great Rinaldi, a headlining rival magician, Mr. Gallico performs a number of magic tricks successfully, building up to the reveal of his latest invention, the buzz-saw, an illusion that "severs" the head of the magician's assistant Karen Lee (Mary Murphy). Before Mr. Gallico can perform the buzz-saw illusion, the curtains come down to stop the performance. Businessman Ross Ormond (Donald Randolph) and his lawyer serve Mr. Gallico a cease and desist order against the performance of the buzz-saw trick much to the anger of Mr. Gallico. Ms. Lee's boyfriend, police detective Lt. Alan Bruce (Patrick O'Neal), is asked by her to intervene in the dispute between Mr. Gallico and Mr. Ormond. Mr. Gallico informs the detective that he signed a contract with Mr. Ormond's Illusions, Inc., a magician's trick provider, to invent new tricks. Mr. Ormond claims to own all work created by Mr. Gallico, not just the tricks produced for Illusions, Inc., Mr. Gallico's understanding.

The next day at Mr. Gallico's work area within the Illusions, Inc. warehouse, detective Mr. Bruce reviews Mr. Gallico's contract and explains that the contract is as Mr. Ormond stated: anything Mr. Gallico invents is the property of Illusions, Inc. As the detective is leaving, he asks Mr. Gallico to tell Ms. Lee where and when to meet him for dinner. Just then Mr. Ormond and the real Great Rinaldi (John Emery) arrive.

Mr. Ormond and The Great Rinaldi are shown the buzz-saw illusion's inner workings and ruminate on the performance of the trick by The Great Rinaldi and not by Mr. Gallico, the trick's inventor. Gallico grows angry. The Great Rinaldi departs leaving Mr. Ormond and Mr. Gallico to discuss their business arrangement; Mr. Ormond dismisses Mr. Gallico's anger by explaining that Mr. Gallico was presented the opportunity to invent under the contract and that Mr. Ormond's wooing of Mr. Gallico's wife Claire (Eva Gabor) was due to her rich needs and Mr. Ormond's ability to provision them, something that Mr. Gallico was never able to do. Incensed, Mr. Gallico attacks Mr. Ormond and forces him into the buzz-saw on functional mode (non-illusion) and decapitates him.

His crime is almost revealed when Mr. Ormond's severed head is mistakenly taken for a trip with Gallico's assistant Ms. Lee and Mr. Bruce.

Gallico then impersonates Ormond to rent an apartment from Alice Prentiss (Lenita Lane), an author of mystery novels. Gallico disposes of Ormond's body, but is again forced to murder when his ex-wife Claire discovers the impersonation. Prentiss comes forth as a witness to the crime, but identifies Ormond as Claire's murderer. The Great Rinaldi again schemes to steal a trick of Gallico's, an illusion involving a crematorium, and ultimately winds up burned to death in the process. Gallico begins impersonating Rinaldi to take over that magician's show.

Meanwhile, Alan Bruce matches the fingerprints of Ormond with those of Rinaldi—since both sets of prints are actually Gallico's, and the novelist Prentiss realizes her boarder, and the murderer, was Gallico and not Ormond. The two, along with the assistant Karen, band together for an ultimate confrontation with Gallico.


Actor Role
Vincent Price Don Gallico / Gallico the Great
Mary Murphy Karen Lee
Eva Gabor Claire Ormond
John Emery The Great Rinaldi
Donald Randolph Ross Ormond
Lenita Lane Alice Prentiss
Patrick O'Neal Police Detective Lt. Alan Bruce
Jay Novello Frank Prentiss
Corey Allen Gus the Stagehand (uncredited)


Dennis Schwartz from Ozus' World Movie Reviews awarded the film a grade B, writing "It was cheesy fun with a delightfully villainous Vincent, but the whole act was too tawdry and incredible to be swallowed whole and the melodramatic plot points were too contrived and the demented scenario too hokey."[1] On his website Fantastic Movie Musings and Ramblings, Dave Sindelar gave the film a negative review. Sindelar stated that the film felt cobbled together, and lacked the mood and ambiance of its predecessor.[2] TV Guide gave the film 2/5 stars, calling it "vastly inferior 3-D rip-off of Price's surprisingly successful 3-D shocker HOUSE OF WAX".[3] Jay Seaver from eFilmCritic awarded the film an average rating of 3/5 stars, calling its scenario "straight-facedly silly", but stated that it was still entertaining even though it was inferior to its predecessor.[4]


  1. ^ Schwartz, Dennis. "madmagician". Dennis Schwartz. Retrieved 14 August 2018.
  2. ^ Sindelar, Dave. "The Mad Magician (1954)". Fantastic Movie Dave Sindelar. Retrieved 14 August 2018.
  3. ^ "The Mad Magician - Movie Reviews and Movie Ratings". TV TV Guide. Retrieved 14 August 2018.
  4. ^ Seaver, Jay. "Movie Review - Mad Magician, The - eFilmCritic". Jay Seaver. Retrieved 14 August 2018.

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