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Industry Manufacturing and service
Founded 1962
Founder Poul Henrik Julius Ejlersgaard
Headquarters Galten, Denmark
Key people
  • Peer Ejlersgaard (1959-2016), Owner, CEO (1992-2014), Chairman (2014-2016)
  • (former) Carl Evald Bakke-Jacobsen, Chairman
  • Richard Todd, CEO
Products Industrial solid tires, wheels, rims, dual wheels
Number of employees
600+ (2016)

STARCO is a Danish run tire and wheel business. The company supply to original equipment manufacturers (OEMs) and distributors; and manufactures steel wheels and plastic rims and tires.[1] The name, STARCO, is an acronym of "Scandinavian Tyre And Rim Company".

It was established in Aarhus, Denmark in 1962, and was owned and operated by Ejlersgaard family. In 2017 the STARCO Group was acquired by the tire manufacturer Kenda.

The company is headquartered in Brabrand, Aarhus, Denmark. STARCO is a global group of companies with sales, distribution, engineering and wheel-manufacturing operations in more than 12 locations worldwide.


  • 1961:Established as P. Ejlersgaard A/S (later STARCO) in Aarhus, Denmark.
  • 1990:STARCO Europe is founded.
  • 1994 - 1998:STARCO buys tire and wheel companies in Netherlands, Germany, Sweden and Great Britain.
  • 2001:East European departments established in Latvia, Lithuania, Estonia and Poland.
  • 2002:Departments in Russia established. Production of rims for agricultural machines moved from Great Britain to Croatia.
  • 2004:STARCO buys tire and wheel companies in Belgium.
  • 2005:STARCO S.R.L. in Italy is founded. STARCO Europe buys into the British company - new group is named STARCO DML Ltd.
  • 2006:STARCO BEL in Belarus and STARCO UKR in Ukraine are founded.
  • 2007:STARCO announces that major manufacturer of dual wheels and rims Gebr. Schaad AG has joined the STARCO Group.[2][3]
  • 2011:STARCO set up a solid tire manufacturing plant in Sri Lanka[4][5]
  • 2012: the company celebrates its 50th anniversary; a new central warehouse is open in Winsen (Germany).[6]
  • 2013: STARCO announced the creation of STARCO ZA, a bridgehead for further expansion on the African continent.[7]
  • 2013: Gebrüder Schaad becomes STARCO GS.[8]
  • 2015: Richard Todd appointed STARCO COO.[9]
  • 2016: STARCO chairman and owner Peer Ejlersgaard dies.[10]
  • 2017: STARCO is acquired by Kenda Tire.[11]


  • Solid Tires (FLT)
  • Steel Wheel Rims (Agro, Trailers, Industrial and Forest Vehicles)
  • Dual Wheels (Agro Tractors)
  • Flex Barrow Wheels (Internal Transport, Horticulture)

Production capacity

  • Number of markets (countries): 22
  • Number of sales entities: 28
  • Number of production sites: 5
  • Strategic OEM assembly centers: 6
  • Strategic central warehouses: 4


STARCO implemented the e-coat nanotechnology treatment during the steel wheel production.[12]

Production facilities

  • STARCO Huanmei (2008)
  • STARCO Beli Manastir d.o.o. (2002)
  • STARCO DML Ltd. (2005)
  • STARCO Lanka (PVT) Ltd. (2011)
  • STARCO GS (1982)


  1. ^ Editorial (January 12, 2010). "Agility on the move for STARCO". Logistics Business Magazine. Retrieved 2010-01-12.
  2. ^ Editorial (November 10, 2011). "STARCO prepares for 'new generation' of Schaad management". Tyre Industry Publications Ltd. Retrieved 2011-11-10.
  3. ^ Editorial (May 22, 2012). "Fritz Schaad retires – dual wheel production continues under Starco brand". Tyre Industry Publications Ltd. Retrieved 2012-05-22.
  4. ^ Editorial (October 29, 2011). "Danish entrant in Sri Lankan tyre market". Plastics and Rubber Asia (PRA). Retrieved 2011-10-29.
  5. ^ Editorial (October 12, 2011). "Danish STARCO Group establishes solid tyre manufacturing plant in Sri Lanka". Lanka Business Today (Global Media Networks Ltd). Retrieved 2011-10-12.
  6. ^ Editorial (December 1, 2011). "Goodman to develop 11,400-m² warehouse for STARCO in Winsen (DE)". Europe Real Estate(REP). Retrieved 2011-12-01.
  7. ^ Written by Staff Reporter (July 2, 2013). "A new STARCO subsidiary in South Africa". SA Treads International Tyre Portal. Retrieved 2013-07-02.
  8. ^ Stephen Goodchild (November 26, 2013). "Gebrüder Schaad becomes Starco GS". Tyrepress. Retrieved 2013-11-26.
  9. ^ Editorial (January 22, 2015). "Richard Todd appointed STARCO COO". Tyrepress. Retrieved 2015-12-22.
  10. ^ Editorial (March 7, 2016). "STARCO chairman and owner Peer Ejlersgaard dies". Tyrepress. Retrieved 2016-03-07.
  11. ^ { | author = Editorial | date = December, 2017 | publisher = Tyrepress | accessdate = 2016-03-07}}
  12. ^ Editorial (January 27, 2012). "Starco introduces nano-coating to steel wheel range". Tyre Industry Publications Ltd. Retrieved 2012-01-27.

External links

  • STARCO Homepage (in English and basic European languages)

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