Skills-based routing

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Skills-based routing (SBR), or Skills-based call routing, is a call-assignment strategy used in call centres to assign incoming calls to the most suitable agent, instead of simply choosing the next available agent. It is an enhancement to the Automatic Call Distributor (ACD) systems found in most call centres. The need for skills-based routing has arisen as call centres have become larger and dealt with a wider variety of call types.

In the past, agents answering calls were generally able to be assigned to only one queue taking one type of call. This meant that agents who could deal with a range of call types had to be manually reassigned to different queue at different times of the day to make the best use of their skills, or face being exposed to a wide variety of calls for which they were not trained. With skills-based routing, the skills needed for a particular call are often assessed by the dialled telephone number and the calling number or caller's identity, as well as choices made in any associated IVR system. Given this assessment, a skills-based routing system then attempts to match the call to a suitably trained agent—the thinking being that an agent with matching skills will be able to provide a better service than one who does not.

As a consequence, the separate large queues that were characteristic of the ACD-driven call centre have disappeared. Instead, each caller seems to have their own waiting area that they may share with only one or two others. Instead of being served in the order of their arrival, calls are served as agents with appropriate skills become available.

Manufacturers claim that this technology improves customer service, shortens call-handling time, makes training shorter and easier, and thus increases agent utilisation, productivity, and, hence, revenue.[1][2][3] Skills-based routing has thus become a major selling point, over the simpler ACD that it replaces.

However, independent analysts and consultants argue that the extra complexity of a skills-based routing system might not return the claimed benefits.[4] They outline the difficulty of predetermining the needed skills and suggest that a poorly implemented skills-based routing system might result in poor service, because the wrong measures of service quality are being used.[5]

Theoretical work on skills-based routing system tends to be more limited, with researchers trying to identify suitable queueing theory and operations research models to represent the problems that are raised by skills-based routing systems.[6][7][8][9][10][11][12] Some consider it a fruitful area of research.[13] Others claim that the traditional queueing theory formula, such as Erlang-C, are no longer relevant for determining staff schedules, because they are inaccurate. They also imply that theoretical approaches will not be accurate, because of the complexity involved—arguing that simulation needs to be used instead.[14][15][16][17] Although these claims need to be considered carefully, as it is argued also that the inaccuracies result from failing to understand the assumptions of the Erlang-C approach, instead of actual inaccuracy with the theory.[18][19][20]

References

  1. ^ Beyond ACD--The advantages of skill-based routing in today's contact centers Archived 2008-12-01 at the Wayback Machine. Nortel Networks 2003, Accessed 16 June 2007, link updated 10 July 2008.
  2. ^ Skills Based Routing ComTek International 7 June 2001. Accessed 16 June 2007.
  3. ^ L'Ecuyer, Mariane "Using skills-based routing to enhance contact center revenue and performance". Customer [email protected] Solutions. May 2003. Accessed 18 June 2007.
  4. ^ Foster, Robin Harris "Myths and realities in successful skills-based routing". Customer [email protected] Solutions. Nov 2002. Accessed 18 June 2007.
  5. ^ Crisafulli, Michael A "Implementing skill-based routing in a service agency environment". Telemarketing & Call Center Solutions. Feb 1998. Accessed 18 June 2007.
  6. ^ Gans, N. Koole, G. Mandelbaum, A. Telephone Call Centers: a Tutorial and Literature Review. 2 September 2002. Accessed 18 June 2007.
  7. ^ Quantitative management of call centers - Abstracts of papers in English. Department of Mathematics, Faculty of Sciences, Vrije Universiteit, Amsterdam. Accessed 16 June 2007.
  8. ^ L’Ecuyer, Pierre Modeling and Optimization Problems in Contact Centers. Département d’Informatique et de Recherche Opérationnelle Université de Montréal. Accessed 18 June 2007.
  9. ^ Whitt, Ward Resource Pooling and Staffng in Call Centers with Skill-Based Routing. IEOR Department, Columbia University. Accessed 18 June 2007.
  10. ^ Mandelbaum, A. Skills-Based Routing and its Operational Complexities Wharton's Call Center Forum. 9 May 2003. Accessed 18 June 2007.
  11. ^ Easton, Fred F. Labor Requirements for Multi-server Multi-class Finite Queues Working paper. 29 June 2002. Accessed 18 June 2007.
  12. ^ Pinker E. J. Shumsky R. A. The Efficiency-Quality Trade-Off of Cross-Trained Workers Archived 2006-09-19 at the Wayback Machine. Manufacturing & Service Operations Management Vol. 2, No. 1, Winter 2000, pp. 32–48 INFORMS 2000. Accessed 18 June 2007.
  13. ^ Koole, G. Pot, A. Talim, J. Routing Heuristics for Multi-skill Call Centers Archived 2006-09-28 at the Wayback Machine.. Proceedings of the 2003 Winter Simulation Conference. Accessed 18 June 2007.
  14. ^ Klenke, Maggie IEX White Paper: Realizing the Full Promise of Workforce Management Technology: Avoiding Mistakes That Short-Change Your Investment. IEX Corporation 2004. Accessed 18 June 2007.
  15. ^ Durr, William Blue Pumpkin White Paper: Spreadsheets and Workforce Management — An Odd Couple. Blue Pumpkin Software, Inc. 2004. Accessed 18 June 2007.
  16. ^ Leamon, Paul "Workforce Management for Skills-Based Routing: The Need for Integrated Simulation". IEX Corporation. Accessed 18 June 2007.
  17. ^ Stearns, Nathan "Using skills-based routing to the advantage of your contact center". Customer [email protected] Solutions. May 2001. Accessed 18 June 2007.
  18. ^ A Primer On Call Center Staffing Methods Stuart Harris, Portage Communications, Inc. Accessed 16 June 2007.
  19. ^ Vartabedian, Matthew "A little of this, and a pinch of that". Call Center Solutions. Oct 1998. Accessed 18 June 2007.
  20. ^ Estimating Service Level International Customer Management Institute. Accessed 16 June 2007.

Bibliography

  • Mandelbaum, Avishai Call Centers (Centres) Research Bibliography with Abstracts: Version 6. Faculty of Industrial Engineering and Management, Technion-Israel Institute of Technology. 23 December 2004. Accessed 16 June 2007.
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