Shuba Jay

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Shuba Jay
Shuba Jay-shuba2family 3.jpg
Shuba Jay in 2013
Born Shubashini Jeyaratnam
(1976-07-15)15 July 1976
Died 17 July 2014(2014-07-17) (aged 38)
near Hrabove, Ukraine
Cause of death Shootdown of Malaysia Airlines Flight 17
Nationality Malaysian
Occupation Actress, businesswoman
Years active 2001–2014
Website (archived)

Shubashini "Shuba" Jeyaratnam (Tamil: சுபாசிணி ஜெயரத்தினம்; 15 July 1976 – 17 July 2014), also known by stage names Shuba Jay and Shuba Jaya (Tamil: சுபா ஜெய்),[1] was a Malaysian entrepreneur, stage performer, and actress who achieved popularity through her roles in several TV shows. Of Tamil descent,[2] she was killed, together with her husband and daughter, in the shootdown of Malaysia Airlines Flight 17.


In her university studies she received a Bachelor of Arts in Communications.[3] After working as a copywriter for the New Straits Times, Jay worked in the newspaper's advertising studio before moving to the advertising department. In 2009 she was part of the 15Malaysia project,[4] a series of short films on various socio-political themes. In 2010, Jay and her father took part in the reality TV show Mari Menari (Malay for Let's Dance) on Astro Ria. In 2011, she started acting and became known for her role in several local TV shows such as Spanar Jaya, Gadis 3 and Sugumana Sumaigal.[5] She also appeared in several local films such as Relationship Status (2012) and Tokak (2013),[6] and performed on stage in Fourplay, Charley's Auntie and Hungry for Hope.[5]

Personal life

Jay met her future Dutch husband, Paul Goes, during a vacation in Vietnam. Shortly after her marriage in 2010, Jay became an advocate for breastfeeding and home birthing.[7] The home birth of her daughter Kaela was reported in local media.[8] According to The Wall Street Journal, she was known to her fans as "Shuba Jay".[9]

She was recognised by Prestige Magazine as one of Malaysia's top 40 individuals under the age of 40.[10]


Jay and her family were on board Malaysia Airlines Flight 17 when it was shot down on 17 July 2014, killing all people on board.[5] Many local actors and film directors expressed shock at her sudden death, which took place just two days after her 38th birthday.[11]

Newsbook published an interview with the husband of her husband's sister. According to the interview, Jay was a well-known actress in Malaysia who wanted to continue working on her career outside of her home country.[12]

The bodies of Shuba Jay and her family arrived in Malaysia on 2 September,[13] and funeral rites were conducted the same day at the Nirvana Memorial Centre.[14]


  1. ^ Lewis, Hilary. "Malaysia Airlines Crash: Actress, Ex-BBC Journalist Among Victims". The Hollywood Reporter. Retrieved 22 July 2014. 
  2. ^ Sudha (21 July 2014). "விமான விபத்தில் பலியான மலேசிய தமிழ் நடிகை சுபாஷினி ஜெயா" [Malaysian Tamil actress Jaya Shubashini killed in plane crash]. (in Tamil). Bangalore, India. Retrieved 31 July 2014. 
  3. ^ "Cast" (Archive). The Relationship Status. Retrieved on 2 August 2014.
  4. ^ "Malaysian actress, Dutch hubby and baby die with MH17". The Malaysian Insider. Archived from the original on 22 July 2014. Retrieved 22 July 2014. Her movie credits included Relationship Status and Tokak, Duit Kecil and she was part of the 15 Malaysia project. 
  5. ^ a b c Bello, Marisol; Ramakrishnan, Mahi (19 July 2014). "Flight MH17 victims symbolize tragedy". USA Today. Retrieved 20 July 2014. 
  6. ^ Syarifah Rahman (19 July 2014). "M'sian Actress, Dutch Hubby and Baby Perished With MH17". NTV7. Archived from the original on 6 October 2014. Retrieved 20 July 2014. 
  7. ^ Ramakrishnan, Mahi (20 July 2014). "Malaysian family grieves for daughter and her family". USA Today. Retrieved 20 July 2014. 
  8. ^ Leong, Siok Hui (21 March 2014). "Home birth: The experiences of three women". Retrieved 22 July 2014. 
  9. ^ Davies, Will. "Malaysian Actress Among Casualties on Flight MH17". The Wall Street Journal. Archived from the original on 29 July 2014. Retrieved 24 July 2014. Shubashini Jeyaratnam appeared with her husband and child in a newspaper article about having a baby at home. The article was headlined "Beautiful Bond". It had a large picture of Ms. Jeyaratnam, who was known to fans as Shuba Jay 
  10. ^ "A leader, inspiration, friend – tributes pour in". Malaysiakini. 20 July 2014. Archived from the original on 24 July 2014. Retrieved 24 July 2014. Shuba was also recognised by Prestige Magazine as one of Malaysia's top 40 individuals under the age of 40. 
  11. ^ "Malaysian actress, Dutch hubby and baby die with MH17". MSN. Retrieved 20 July 2014. 
  12. ^ "Malti jitlef lil qrabatu fuq l-ajruplan li twaqqa fl-Ukraina". Newsbook. 20 July 2014. Retrieved 24 July 2014. 
  13. ^ "Remains of MH17 pilots, young family coming home tomorrow – Bernama." The Malaysian Insider at MSN Malaysia. Monday 1 September 2014. Retrieved on 2 September 2014.
  14. ^ The Rakyat Post, Privacy request went unheeded, claims MH17 family member

External links

  • Official website (Archive)
  • Shuba Jay on IMDb
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