Sheraton Hotels and Resorts

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Sheraton Hotels and Resorts
Subsidiary
Industry Hospitality
Founded 1937 in Springfield, Massachusetts, U.S.
Founder Ernest Henderson
Robert Moore
Number of locations
400+ (worldwide)
Number of employees
145,000[1]
Parent Marriott International
Website sheraton.com
Sheraton Hotel outside of Amsterdam Airport Schiphol

Sheraton Hotels and Resorts is an international hotel chain owned by Marriott International.

History

The origins of the brand date back to 1933, when Harvard classmates Ernest Henderson and Robert Moore purchased the Continental Hotel in Cambridge, Massachusetts. In 1937, they purchased the Standard Investing Company and made it the company through which they ran their hotels. Their second hotel, and the first as part of the new company, was the Stonehaven Hotel in Springfield, Massachusetts, a converted apartment building they purchased in 1937. The chain got its name from a third hotel the pair acquired in Boston, which already had a large lighted sign on the roof saying "Sheraton Hotel" that was too expensive to change. Instead, Henderson and Moore decided to call all of their hotels by that name.[2]

Henderson and Moore purchased Boston's famed Copley Plaza Hotel in 1939, continuing with their rapid expansion and opening properties along the entire East Coast. In 1945, Sheraton was the first hotel chain to be listed on the New York Stock Exchange.

In 1949, Sheraton expanded internationally with the purchase of two Canadian hotel chains. In 1956, Sheraton purchased the Eppley Hotel Company, which was then the largest privately held hotel business in the United States, for $30 million.[3] Three years later, in 1959 it purchased the four hotels owned by the Matson Lines in Honolulu, Hawaii, its first hotels outside North America. In 1955, Sheraton began to build large highway hotels (100-300 rooms); in 1962 a franchise division was created to promote Sheraton Motor Inns. These provided free parking and competed with roadside motels.[4]

The 1960s saw the first Sheraton hotels outside the US and Canada with the opening of the Sheraton-Tel Aviv Hotel in Israel in March 1961 and the Macuto-Sheraton Hotel outside Caracas, Venezuela, in 1963. By 1965, the 100th Sheraton property, the Sheraton-Boston Hotel, had opened its doors.[5] The multinational conglomerate ITT purchased the chain in 1968, after which it was known as ITT Sheraton. The chain deployed its automated Reservatron system[6] and, in late 1969, a US national toll-free number displaced two hundred local Sheraton reservation numbers.[7]

In 1985, ITT Sheraton became the first western company to operate a hotel in the People's Republic of China. It assumed management of the state-built Great Wall Hotel in Beijing, which became the Great Wall Sheraton.

ITT Sheraton Luxury Collection

On January 13, 1992, ITT Sheraton designated 28 of its premier hotels and 33 of the Sheraton Towers, the luxury "hotel-within-a-hotel" facilities located within Sheraton's largest and most exclusive hotels, as the ITT Sheraton Luxury Collection.[8] The flagship of the division was The St Regis in New York City. In 1994, ITT Sheraton purchased a controlling interest in the Italian CIGA chain,[9] the Compagnia Italiana Grandi Alberghi, or Italian Grand Hotels Company, which had been seized from its previous owner, the Aga Khan, by its creditors. The chain had begun by operating hotels in Italy, but over-expanded across Europe just as a recession hit.[10] The majority of these hotels were placed in the ITT Sheraton Luxury Collection, though a few were placed in the Sheraton division. After Sheraton's purchase by Starwood, The Luxury Collection was marketed as a separate division, though it somewhat confusingly contained a large number of hotels still named Sheraton. Most have been renamed over the last few years, there are only three such hotels remaining today, operating with the name Sheraton, but not technically part of Sheraton - Sheraton Addis (Addis Ababa, Ethiopia), Sheraton Grande Sukhumvit (Bangkok, Thailand), and Sheraton Kuwait Hotel (Kuwait City, Kuwait).

Four Points by Sheraton

In April 1995, ITT Sheraton introduced a new, mid-scale hotel brand, Four Points by Sheraton Hotels, to replace the designation of certain hotels as Sheraton Inns.

Purchase by Starwood

In 1998, Starwood Hotels & Resorts Worldwide, Inc. acquired ITT Sheraton, outbidding Hilton. Under Starwood's leadership, Sheraton began renovating many hotels and expanding the brand's footprint.

Purchase by Marriott

In 2016, Marriott International purchased Starwood Hotels, and the newly-merged company became the largest hotel and resort company in the world.

Sponsorships

Gallery

See also

References

  1. ^ "Profile: Sheraton Hotels and Resorts", Hoover's
  2. ^ "Running to Cover". Time. July 13, 1962. Retrieved 2007-12-31. 
  3. ^ "HOTELS: Closing the Gap". 4 June 1956 – via content.time.com. 
  4. ^ Jakle, John A.; Sculle, Keith A.; Rogers, Jefferson S. (1 April 2002). "The Motel in America". JHU Press – via Google Books. 
  5. ^ "Starwood Hotels & Resorts". starwoodhotels.com. 
  6. ^ "Hotel History: The Magic of 800-325-3535". bluemaumau.org. 
  7. ^ Time, Newsweek and BusinessWeek (1970, various issues) ran advertising boasting "800-325-3535. Sheraton Hotels and Motor Inns announce the reservation number to end all reservation numbers. 800-325-3535 The one reservation number for all Sheraton Hotels and Motor Inns in the world. 800-325-3535 Call it free. Anytime from anywhere in the Continental United States. 800-325-3535. Call it as you would any long distance number from your area. 800-325-3535 Call it free anytime and you'll get an immediate confirmation. 800-325-3535 Call it ... or your travel agent will call it for you. Sheraton Hotels & Motor Inns - A WORLDWIDE SERVICE - ITT"
  8. ^ https://www.thefreelibrary.com/ITT+SHERATON+CORPORATION+EXTENDS+SEGMENTATION+BY+PREMIERING+THE+ITT...-a014695306
  9. ^ https://www.nytimes.com/1994/02/10/business/company-news-itt-s-sheraton-unit-in-pact-to-buy-ciga-hotels-of-italy.html
  10. ^ Adam Zagorin (June 7, 1993). "How the Aga Khan Stumbled". Time. Retrieved 2007-12-31. 

External links

  • Official website
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