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Launched 1992 (as NNTV)
4 February 1996 (as SABC 3)
Network SABC
Owned by South African Broadcasting Corporation
Picture format 16:9 (576i, SDTV)
Slogan The Stage is Yours
Country South Africa
Language English,[1] Afrikaans
Broadcast area South Africa
Headquarters SABC Television Park, Uitsaaisentrum, Johannesburg, South Africa
Formerly called National Network Television (NNTV)
Replaced TopSport Surplus (TSS)
Sister channel(s) SABC 1
Sentech Channel depends on nearest Sentech repeater
StarSat Channel 159
DSTV Channel 193
OpenView HD Channel 103

SABC 3 is a commercial South African Broadcasting Corporation (SABC) television channel that carries programming in English and, as of April 2009, Afrikaans.

It was created in 1996, after the SABC restructured its television channels. It inherited many of its programs from TV1, South Africa's apartheid-era "white" channel. SABC 3 is targeted at South Africa's affluent English-speaking community; the channel's primary target market is viewers aged 18 to 49. It screens a combination of international programming from the United States and United Kingdom, as well as locally produced soap operas, talk shows and drama series. SABC 3 ranks fourth out of South Africa's five analogue channels in audience ratings.[citation needed]


Amongst the four SABC Channels, SABC 3 is the only SABC channel to feature a large proportion of international series.[citation needed] SABC has deals with studio companies in the US and various television networks in the UK to air some series with a few months delay from their international airdates.

SABC3 flights several highly rated South African-produced shows, the most popular being the soap opera Isidingo: The Need. SABC3 also licenses and produces local versions of international shows like NBC's The Apprentice and the BBC's The Weakest Link.


As of the end of July 2007, SABC 3 changed their look to a more new age theme. Their new slogan is Stay with SABC 3.

As of April 2009, SABC 3 also features some Afrikaans programming, like the new Afrikaans lifestyle programme Roer and the Dutch produced mini-series Stellenbosch. Surprisingly, June 2009 saw even more Afrikaans language programmes added, and as of Thursday evenings, the prime-time schedule features a variety of Afrikaans programmes.

Hlaudi Motsweneng, the previous COO of the SABC, decreed a "90% local" content. This saw SABC dumping most of its international series such as The Fixer and The Amazing Race

See also


  1. ^ "The Media Development and Diversity Agency - a draft position paper". South African Government Information. November 2000. p. 68. Archived from the original on 2009-08-31. Retrieved 2008-11-30. 

External links

  • SABC3 official site
  • SABC corporate site
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