SABC 3

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SABC 3
SABC 3
Launched 1992 (as NNTV)
4 February 1996 (as SABC 3)
Network SABC
Owned by South African Broadcasting Corporation
Picture format 16:9 (1080i, HDTV)
Slogan The Stage is Yours
Country South Africa
Language English,[1] Afrikaans
Broadcast area South Africa
Headquarters SABC Television Park, Uitsaaisentrum, Johannesburg, South Africa
Formerly called National Network Television (NNTV)
Replaced TopSport Surplus (TSS)
Sister channel(s) SABC 1
SABC 2
Website www.sabc3.com
Availability
Terrestrial
Sentech Channel depends on nearest Sentech repeater
Satellite
StarSat Channel 159
DSTV Channel 193
OpenView Channel 103

SABC 3 is a commercial South African Broadcasting Corporation (SABC) television channel that carries programming in English and, as of April 2009, Afrikaans, which in the last few years has been mainly repeats of the SABC 2 Soapie - 7de Laan. As of June 2018, it has been broadcasting in high definition.

It was created in 1996, after the SABC restructured its television channels. It inherited many of its programs from TV1, South Africa's apartheid-era "white" channel. SABC 3 is targeted at South Africa's affluent English-speaking community; the channel's primary target market is viewers aged 18 to 49. It screens a combination of international programming from the United States and United Kingdom, as well as locally produced soap operas, talk shows and drama series. SABC 3 ranks fourth out of South Africa's five analogue channels in audience ratings.[citation needed]

Programming

Amongst the four SABC Channels, SABC 3 is the only SABC channel to feature a large proportion of international series.[citation needed] SABC has deals with studio companies in the US and various television networks in the UK to air some series with a few months delay from their international airdates. Main US offerings are Survivor, The Amazing Race, and The Bold and the Beautiful which is one of the flagship shows on the channel.

SABC3 flights several highly rated South African-produced shows, the most popular being the soap opera Isidingo. SABC3 also licenses and produces local versions of international shows like NBC's The Apprentice, BBC's The Weakest Link and Bravo's Top Chef. The South African adaptions of The Apprentice and The Weakest Link have been off air for about 10 years.

SABC3 also broadcasts English Premier League matches since late August 2018.

Change

As of the end of July 2007, SABC 3 changed their look to a more new age theme. Their new slogan is Stay with SABC 3.

Then in 2015, SABC 3 changed their look making it louder, brighter, and funkier - and having a new square logo. The new slogan was Find it on 3!

This new image, yet having similar program offerings, seemed to remove class, elegance and sophistication from the brand.

In 2016, with the airing of more local content, SABC 3 changed its look again. Going for a kaleidoscopic shades of blue with its logo. The new slogan was The Stage Is Yours. The brands new image seemed to be a hybrid of both the elegant new age Stay with SABC 3 and the loud & funky Find it On 3!

As of April 2009, SABC 3 also features some Afrikaans programming, like the new Afrikaans lifestyle programme Roer and the Dutch produced mini-series Stellenbosch. Surprisingly, June 2009 saw even more Afrikaans language programmes added, and as of Thursday evenings, the prime-time schedule features a variety of Afrikaans programmes.

In recent years this has fallen away - mainly showing just repeats of the SABC 2 soapie 7de Laan.

Hlaudi Motsweneng, the previous COO of the SABC, decreed a "90% local" content. This saw SABC dumping most of its international series such as The Fixer and The Amazing Race This decision was nearly suicide for the SABC, SABC 3 in particular. Most of the new content flopped, none of the shows managing to get the same viewership as the shows previously aired. Viewership dropped considerably. SABC discarded this 90% local radio content / 80% local TV content policy, only just 2 or 3 months after implementing it. Some of the new local shows on air are pulling sufficient viewership but 3 seems to be obsessed with talk shows, far too many of them airing far too often. As of August 2018, there are about 7.

See also

References

  1. ^ "The Media Development and Diversity Agency - a draft position paper". South African Government Information. November 2000. p. 68. Archived from the original on 2009-08-31. Retrieved 2008-11-30.

External links

  • SABC3 official site
  • SABC corporate site
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