Russell Hobbs

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Russell Hobbs
Subsidiary
Industry Home appliances
Founded 1952
Headquarters Fir Street, Oldham Road, Failsworth, Oldham, M35 0HS
Parent Spectrum Brands
Website www.russellhobbs.com

Russell Hobbs is a British manufacturer of household appliances. Formed in 1952 by William Russell and Peter Hobbs, in the 1960's it became the primary kettle maker in the United Kingdom marketplace. Subjected to many corporate acquisitions through its history, its head office is currently sited in Failsworth, England, but it no longer manufactures its products in the U.K., having moved its manufacturing operation to East Asia.[1]

Company formation

A CP1 coffee percolator

After serving with the British Army's REME in World War II, William Russell (22 July 1920 – 16 February 2006), from High Wycombe, joined Morphy Richards, and helped to design a pop-up toaster, an electric iron and a hairdryer, when working as Chief Development Engineer. Peter Hobbs (3 May 1916 – 11 April 2008), from Tunbridge Wells, was a major during the war in the Royal Engineers, and also worked for the home appliance manufacturer, Morphy Richards, as manager of the South African division of the company. He had returned to the UK in 1952, after a disagreement with Charles Richards over sales policy, and worked for another company, where he was trying to design a coffee percolator, with reference to a German patent. Later in 1952 Bill Russell had a disagreement with Donal Morphy and joined Hobbs to form Russell Hobbs Ltd.

In 1952, they designed the world's first automatic coffee percolator, the CP1,[better source needed] with Russell's ingenuity and started the Russell Hobbs company at 1 Bensham Lane in Broad Green, Croydon, Surrey, near the A213/A235 junction south of Mayday Hospital.

Product development

Russell was in charge of product development, and Hobbs was the sales director. Russell's de facto ultimate safety test for any new product was to pour half a pint of boiling gravy on it. The company was always in profit from day one.[citation needed] In the late 1960s it was chiefly manufacturing automatic electric coffee pots, vapour-controlled electric kettles, and tea makers.

Innovations

  • In 1952 the company introduced world first coffee percolator.[2]
  • The automatic electric kettle K1 (a world first),[3] designed in October 1955, used a bi-metallic strip at the rear of the kettle: steam was forced through an aperture in the lid of the strip and this knocked the switch, turning the kettle off.
  • In 1960, the K2 kettle was introduced, which was manufactured for the next thirty years, and was possibly its best known product.[4]
  • They designed the world's first fully programmable kettle, the M2.[better source needed]
  • In 1972 Russell & Hobbs produced the world's first all-plastic kettle, called "The Futura", which was spout-filled and equipped with an external liquid level indicator. The model was designed by Julius Thalmann. It still held to the traditional shape of a kettle, with radical new styling facilitated by the malleability of its heat-resistant plastic construction. The Futura was retailed at the expensive end of the market (£9.65p in 1972 prices) and received good reviews in the press on its commercial release. However it did not sell well as the 1970's progressed. Despite its eye-catching innovative elements the plastic used (Noryl) was found to heat-discolour after regular use, the model was slow to boil, and customers were put off by the spout-filling design which prevented a view inside the kettle to confirm its clean condition. In 1978 the company adjusted the design in an attempt to overcome its adverse market reputation by changing the plastic used to Kematal, which had greater heat-resistant properties, but sales didn't greatly improve and the model was discontinued in 1979 with the advent of the tall "Jug kettle" design from Redring with its Autoboil model, which swept out of the retail sector in the 1980's and beyond the traditional basic kettle design shape.[5]
  • In 1997 the company introduced the Millennium kettle that used a special flat OPTEC element to boil water in half the time, with a limescale filter.[citation needed]

Product range

Russell Hobbs Legacy kettle

The company also makes:

Corporate history

Regent Mill at Fir Street in Failsworth, next to the Rochdale Canal

Spectrum Brands Inc.

In 2010, Spectrum Brands Inc. acquired Russell Hobbs, Inc. and in 2011, the Russell Hobbs business in the UK was reorganised to become Spectrum Brands (UK) Ltd. Spectrum Brands in the UK now design and manufacture consumer products in addition to Russell Hobbs, including the brands Remington, IAMS, Eukanuba, Tetra, FURminator, Rayovac and VARTA.

Russell Hobbs Inc.

In December 2007, two companies in the small household appliance business, Salton, Inc. and Applica Incorporated, merged. Applica became a wholly owned subsidiary of Salton. In December 2009, the combined company (formerly known as Salton, Inc.) changed its name to Russell Hobbs, Inc.[better source needed] Russell died on 16 February 2006 aged 85.[6] Hobbs died on 11 April 2008 aged 91.[7]

Salton

Salton, a US manufacturer of kitchen gadgets, bought Pifco (including the Russell Hobbs brand) in 2001. [8]

Pifco

Polly Peck collapsed and Russell Hobbs was bought by Pifco Holdings, originally known as Provincial Incandescent Fittings Co. Ltd, based in Failsworth on 5 April 1991. The Pifco brand is no longer used by Russell Hobbs, but was licensed for use by KB (Import and Export) Ltd in 2007 who went on to market a range of electrical items under the brand, from LED Christmas lights and lighting to heating and cooling appliances.[better source needed]

Polly Peck

TI sold off their consumer brands, with the company going to Polly Peck International, on 11 December 1986 for £12 million, along with Tower Housewares (a utensil – pots and pans – manufacturer based at Womborne near Wolverhampton). The subsidiary was known as Russell Hobbs Tower. Creda would be sold to GEC in June 1987. In the late 1980s Russell Hobbs sponsored sports events.

Tube Investments

In 1962, they needed to expand the company to increase production and needed more capital. They were forced to sell the company to Tube Investments (TI), a conglomerate of electrical appliance brands who also owned Creda (a competitor of Hotpoint's range of products – GEC at the time owned both Hotpoint and Morphy Richards). Production was moved to Wombourne in Staffordshire, where it was shared with Creda and to Blythe Bridge in Stoke-on-Trent, in a former aircraft factory later owned by Indesit which closed in December 2007. The Blythe Bridge site on Grindley Lane was shared with Simplex Electric Co Ltd (owner of Creda), and Simplex-GE, a joint venture of TI with GE of America that made electrical switching equipment. Simplex also made tungsten-iodine floodlighting (halogen lamp). Russell became technical director of Creda, then managed Turnright. As part of the Electrical Division of TI, it was headquartered at Simplex House on Ealing Road in Alperton, Middlesex. The Domestic Appliance division of TI was later based at Radiation House on the North Circular Road in Neasden. In the mid-1970s Dimplex diversified into coffee percolators and electric kettles due to former Russell Hobbs engineers joining the company. In the mid-1970s the company tried to persuade the French to buy its electric kettles, but they still preferred to boil water with saucepans (and did so for the next twenty years since French people have a liking for black coffee which is prepared differently from tea). The use of electric kettles across Europe was sporadic. In the late 1970s the managing director was David Durham. The heyday of the TI Group was in 1978, but by the early 1980s, the TI Group was facing difficulties, with its workforce halving. TI Group formally referred to Russell Hobbs as TI Russell Hobbs.

References

  1. ^ 'ukmade' website, entry for Russell Hobbs (2018). https://ukmade.wordpress.com/
  2. ^ Pickup, Gilly (2015). "The Automatic Kettle". What the British Invented: From the Great to the Downright Bonkers. Amberley Publishing Limited. ISBN 978-1-4456-5-0272 – via Google Books.
  3. ^ "Russell Hobbs Celebrates 50 Years". ApplianceMagazine.com. October 5, 2005. Archived from the original on September 27, 2007.
  4. ^ Kate Watson-Smyth. "The Secret History Of: The Russell Hobbs K2 kettle". The Independent. Retrieved November 10, 2018.
  5. ^ 'Article on Russell Hobbs' 'Futura', 'Retrowow' website. August 2015. https://www.retrowow.co.uk/retro_collectibles/kitchenalia/russell_hobbs_futura.php
  6. ^ "William Russell". The Daily Telegraph. London. 4 March 2006. Retrieved 8 January 2010.
  7. ^ "Peter Hobbs". The Daily Telegraph. London. 19 April 2008. Retrieved 8 January 2010.
  8. ^ "US gadget king takes over Pifco". This is Money. London. 3 May 2001. Retrieved 22 January 2017.

External links

Media related to Russell Hobbs at Wikimedia Commons

  • Official website
  • Graces Guide
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