Reducetarian Foundation

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Reducetarian Foundation
Reducetarian Foundation logo.png
Reducetarian logo
Formation 2015
Type Non-profit
Brian Kateman

The Reducetarian Foundation nonprofit organization that promotes a "reducetarian" diet, where participants reduce the amount of meat (as well as eggs and dairy) they consume in order to improve their health, protect the environment, and spare farmed animals from cruelty.[1][2][3][4][5] Brian Kateman is the cofounder and president of the organization and one of the main proponents of the diet. He is skeptical of only using "all or nothing" messages like veganism and vegetarianism, believing that many people will be more excited about only partially reducing their animal product consumption.[1]


  1. ^ a b D'Urso, Joseph. "Want to cut down on meat but can't face cold turkey? Try 'reducetarianism'". Business Insider. Retrieved 29 February 2016.
  2. ^ Davies, Madlen (2015-01-07). "Are you a REDUCETARIAN? Rise of people pledging to cut the amount of meat they eat for health and environmental reasons - but not give it up completely". Daily Mail. Retrieved 29 February 2016.
  3. ^ Huw, Oliver (2015-02-17). "The Leader of the New 'Reducetarian' Movement Questions the Morality of Eating Meat". Vice. Retrieved 29 February 2016.
  4. ^ Greenwood, Arin (2015-03-06). "Love Bacon AND Animals? 'Reducetarianism' May Be For You". Huffington Post. Retrieved 29 February 2016.
  5. ^ Rupp, Rebecca (2016-01-13). "To Really Reduce Meat in Your Diet, Don't Go Cold Turkey". National Geographic. Retrieved 29 February 2016.

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