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Company logo since 1982

Sega Games Co., Ltd. (/ˈsɛɡə/; stylized as SEGA) is a Japanese multinational video game developer and publisher headquartered in Tokyo, Japan. The company, previously known as both Sega Enterprises Ltd. and Sega Corporation, is a subsidiary of Sega Holdings Co., Ltd., which itself is part of Sega Sammy Holdings. Sega's North American division, Sega of America, is headquartered in Irvine, California, while its European division, Sega of Europe, is headquartered in London.

The formation of Sega is traced back to the founding of Nihon Goraku Bussan in 1960 to take over the distribution activities of Service Games of Japan. After acquiring Rosen Enterprises in 1965, the company became known as Sega Enterprises, Ltd. Sega began developing coin-operated games in 1966 with Periscope, an arcade game. In 1969, Sega was sold to Gulf and Western Industries, and continued its successful arcade game business. In response to a downturn in the arcade game business in the early 1980s, Sega began to develop video game consoles—starting with the SG-1000 and Master System—but they struggled against competitors like the Nintendo Entertainment System.

Selected article

The House of the Dead (abbreviated as HOTD) is a video game franchise, produced by Sega.

As of 2005, there are four House of the Dead games originating in video arcade format available. Gameplay elements range from branching paths to unlockable bonuses, and a storyline revealed through numerous cut scenes and "chapters".

Several spin-offs to the mainstream storyline have also been produced, as well as two films. In addition, select enemy characters appearing in the first two games were adapted into fully-articulated action figures by Palisade Toys, which cancelled the second toy line before street release due to limited returns from the first series.

Did you know...



  • The Quartermasters (70's)
  • The Arcade Experts. (early 80's)
  • The challenge will always be there. (c. 1987, Master System)
  • Now, there are no limits. (c. 1986-1987, Master System)
  • Welcome To The Next Level. (c. 1992-1994, Genesis, Sega CD, Game Gear)
  • Genesis does what Nintendon't. (c. 1989-1991, Genesis)
  • The "SEGA!!! scream". (c. 1992-1997, Genesis, Saturn, probably others)
  • Do me a favour, plug me into a Sega (talking TV).
  • To be this good takes AGES, To be this good takes SEGA.
  • Segata Sanshiro (c. 1997-1998, Saturn, Japan)
  • Hot hits today! Hot hits on the way! (c. 1988, Master System)
  • Major fun and games! (c. 1988-1989, Master System)
  • Sega, c'est plus fort que toi ! ('Sega, it's stronger than you!', cult French TV slogan, early 90's)
  • It's Thinking. (promotion for Dreamcast)
  • Up to 6 billion players. (Early Dreamcast tagline)

Sega news

Selected biography

Naoto Ōshima (大島 直人, Ōshima Naoto) is a Japanese national and former Sega employee who designed the characters of Sonic the Hedgehog and Doctor Eggman. However, Yuji Naka often gets the credit for his work on the Sonic series, because of his close association with the Sonic name. Ōshima gained renown at Sega's Sonic Team for creating characters and playing integral roles in the development of games like Phantasy Star, Sonic CD, NiGHTS Into Dreams, and Sonic Adventure.

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Web resources

Official sites
  • Sega of America
  • Sega of Japan
  • Sega of Europe
  • PlaySega
  • Sega Blog

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