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Hermann Pfanner Getränke GmbH
Ges.m.b.H. (Private)
Industry Fruit Juices
Founded 1856
Headquarters ,
Products Fruit Juices, Ice Teas, Fruit Juice Concentrates
Number of employees

The Hermann Pfanner Getränke GmbH is an international Austrian beverage producer. By his own account it produced over 420 million liters in 2010 whereby more than 80% of the total volume was exported in over 80 countries around the world. Headquartered in Lauterach in Vorarlberg the main markets supplied are Germany, Italy, Austria, Romania and the Czech Republic.

According to company-related reports, Pfanner is the leader in the German ice tea market with a share of 19.8 percent.[1]


In 1856 Max Hermann Pfanner bought the restaurant "Gasthof Hirschen" in Lauterach and founded a small in-house brewery. In 1919 his grandson Hermann Pfanner took over operations and expanded the business in the following years by selling various agricultural products as well as wines and spirits.

By 1933 fruit juice was produced for the first time. After Hermann Pfanner died, his wife Ferdinanda and their children continued the business. Due to thoughtful business practices and technical innovations they were able to pass on the company to the next generation (Hedwig, Hans, Erwin and Egon Pfanner). This generation was able to expand the fruit juice business internationally successfully. By 1984 these efforts were rewarded by the Austrian government with the coat of arms of Austria. In 1988 the Hermann Pfanner Getränke GmbH was founded and handed over to the succeeding Generation.

In 2001 fruit Juice production in Hamburg was started to improve the supply for the growing German market. Currently Pfanner is still a family-run Business, managed by the families Pfanner, Schneider and Dietrich.


Pfanner produces about 210 different products, whereby fruit juices make up the most known articles. In addition ice teas, lemonades and further soft drinks are produced. Apart from filling juices for the Pfanner brand, the company also offers contract bottling services.

Pfanner and Fairtrade

Pfanner started a cooperation with Fairtrade in 2001. Today Pfanner is the biggest Fairtrade-partner in the sector of fruit juices worldwide and offers the widest range of fair-traded products according to company-related reports.

Production sites

Pfanner operates factories in Austria, Germany, Italy and the Ukraine. The headquarter is located in Lauterach, the biggest production site in Enns (Upper Austria). Further sites are in Hamburg (Germany), Policoro (Italy) and in Bar (Ukraine).


  1. ^ "Factbox". Retrieved 2013-04-16.

External links

  • Official website
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