No Fear

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No Fear
Industry Apparel/Retail
Genre Clothing, lifestyle
Founded 1989
Founder Mark Simo
Brian Simo
Headquarters Carlsbad, California, United States
Products Action Sports Apparel
Owner Sports Direct
Number of employees
Divisions No Fear MX

No Fear is an American lifestyle clothing brand that was created in 1971 by Mark Simo, Brian Simo, and Marty Moates. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drinks under the same brand, in a joint venture with Pepsi. The company currently employs about 450 people. On February 25, 2011, they filed for Chapter 11 bankruptcy.[1] The UK-based sports retailer Sports Direct bought No Fear in August 2011. [2]


No Fear T-shirts were very popular from the mid-1990s to early-2000s, peculiarly not having been endorsed by any celebrities. Shirts typically featured existential slogans or quotes that touted the virtues of extreme sports. Common themes included fear of death, lack of laziness, contempt for social norms, and the law.[3]

No Fear Energy Drink

No Fear began distributing a No Fear Energy drink through partnership with SoBe. Flavors and versions currently consist of:

  • Original (grapefruit)
  • Sugar Free
  • Motherload (berry)
  • Bloodshot (orange/dragonfruit)

No Fear is the official energy drink of the World Extreme Cagefighting, and sponsors fighter Urijah Faber.[4]

In Europe, they are making a different variety called Extreme Energy in partnership with UK based Aimia Foods.


No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants can use points earned to acquire No Fear Gear. Grand Prizes include admission to:

  • Mixed Martial Arts event
  • Motocross event
  • Surfing trip to Hawaii
  • Concert tour with Lamb of God.[5]

On February 12, 2008, World Extreme Cagefighting announced that the No Fear Energy Drink brand had entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership was begun with an event that took place in Albuquerque, New Mexico, the next day.[6]

No Fear has a sponsor for the NASCAR Sprint Cup Series with NASCAR driver Boris Said. It has also sponsored Team Pacquiao on many occasions.

See also


  1. ^ Eric Sanderson (March 2, 2011). "No Fear files for Chapter 11 bankruptcy - Bankruptcy News -". Retrieved 26 May 2011.
  2. ^ "Sports Direct's billionaire owner Mike Ashley swoops on No Fear brand". Retrieved 11 August 2018.
  3. ^ "CURRENTLY IN CULTURE". Retrieved 2008-01-23.
  4. ^ "No Fear Energy". Retrieved 2009-04-19.
  5. ^ "No Fear Eearn Some Cred". Retrieved 2009-04-19.
  6. ^ "No Fear Sponsors WEC". Retrieved 2008-02-12.

External links

  • Official website
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