Nielsen VideoScan

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Nielsen VideoScan is a home video marketing research company formed as a partnership formed between VNU's VideoScan and ACNielsen.[1] Both companies are now owned by The Nielsen Company. Nielsen VideoScan provides detailed point-of-sale data regarding sales of VHS videotape cassettes, DVDs, HD DVDs, and Blu-ray Discs. The data is collected from VHS and DVD distribution outlets, such as retail stores, in the United States and Canada and then made available to clients in customized report form through the VideoScan website.

Clients may purchase data either through on-going subscriptions, or on an ad hoc basis. Additionally, Nielsen VideoScan frequently provides sales rankings of video titles (although not specific sales numbers) to entertainment and mainstream news media.

A similar service for music CD and cassette sales data is provided by Nielsen SoundScan.


  1. ^ Miller, Toby; Maxwell, Richard (2004). Schatz, Thomas (ed.). Hollywood: Social dimensions: technology, regulation and the audience. Taylor & Francis. p. 431. ISBN 9780415281348.

External links

  • Official website
Retrieved from ""
This content was retrieved from Wikipedia :
This page is based on the copyrighted Wikipedia article "Nielsen VideoScan"; it is used under the Creative Commons Attribution-ShareAlike 3.0 Unported License (CC-BY-SA). You may redistribute it, verbatim or modified, providing that you comply with the terms of the CC-BY-SA