Mobil Economy Run

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A 1962 magazine advertisement for Champion Spark Plugs (Federal-Mogul) promoting the Mobil Economy Run winner for the year, the Rambler American.

Mobil Economy Run was an annual event that took place from 1936 to 1968, except during World War II. It was designed to provide real fuel efficiency numbers during a coast-to-coast test on public roads and with regular traffic and weather conditions. The Mobil Oil Corporation sponsored it and the United States Auto Club (USAC) sanctioned and operated the run.

In the United States

The Mobil Economy Run determined the fuel economy or gas mileage potentials of passenger cars under typical driving conditions encountered by average motorists. This was rather different from the current method of computing fuel consumption by the United States Environmental Protection Agency (EPA) by running cars on chassis dynamometer in a climate-controlled environment. To prevent special preparation or modifications to the participating automobiles for the run, the United States Auto Club purchased the cars at dealerships, checked them and, if certified as "stock", their hoods and chassis were sealed. The factory gas tank was disconnected so fuel use could be accurately measured by using a special tank mounted in the trunk. Because of the many types of automobiles, the Mobil Economy Run had eight classes based on wheelbase, engine and body size, as well as price. The leading automakers provided drivers and in each car was a USAC observer to prevent any deviations and penalize for traffic or speed limit violations. Women were permitted to participate in the Mobil-gas contest only from 1957.[1]

The event was a marketing contest between the automakers. The objective was the coveted title as the Mobilgas Economy Run winner in each class. However, starting in 1959, entries were judged on an actual miles-per-gallon basis, instead of the ton-mileage formula used previously which favored bigger, heavier cars.[2] As a result, compact cars became the top mileage champs. In the 47-car field for 1959, a Rambler American was first - averaging 25.2878 miles per US gallon (9.3015 L/100 km; 30.3694 mpg‑imp) - while a Rambler Six was second - with an average of 22.9572 miles per US gallon (10.2458 L/100 km; 27.5704 mpg‑imp) - for the five-day, 1,898-mile (3,055 km) trip from Los Angeles, California to Kansas City, Missouri.[2]

The efficiency of models as AMC's more compact Ramblers caused them to be all but banned from the event. As a result, Ramblers and Studebakers were put in a separate class. This was because the 'Big Three' auto makers (General Motors, Ford, and Chrysler) did not have competitive cars at the time and were trounced in the fuel efficiency rankings until they introduced smaller platforms (GM "X" body, Ford Falcon, Chrysler A platform).

Automakers tried to "prepare" their cars to achieve better results.[3] Moreover, the factory-supplied drivers were highly trained and experienced to drive in a manner that conserved fuel. An average driver in the same car and over the same course would be lucky to achieve the Run's results.

The event received criticism in the form of literary fiction, from the book Balloons are Available by Jordan Crittenden. In the novel, a fictional character is hit by an automobile during the event. An excerpt from the novel reads "'It was terrible,' she says. 'The driver couldn't stop because he was competing in a Mobilgas Economy Run.'" [4]

Over the years, the Mobil Oil Corporation sponsored many Mobil Economy Run events across the country for various car classes and automobile associations for short distances.[5] In 1963, a "day-day" test between Los Angeles and the Grand Canyon eventually evolved into a "six-day" endurance test between Los Angeles and New York by the U.S. Auto Club. The last run started in Anaheim CA on Tuesday April 2, 1968 but got cancelled in Indianapolis on Friday April 5th due to civil unrest across the country because of the death of Martin Luther King Jr. on Thursday April 4th.[6] In December of 1968, it was announced by Richard F Tucker, vice president of marketing for Mobile in North America, the event will be cancelled in the United States citing "changing advertising patterns and changing emphasis in automotive performance as major factors influencing the decision."[7]

In the United Kingdom

Mobil entered the United Kingdom service station market in 1952, as Mobilgas. It copied the annual Economy Run from the US. However, in the 1970s, the Economy Run was taken over in the UK by Total S.A., but the event was discontinued in the UK after just a few years.[8]

In Australia

In Australia the Mobilgas Economy Run was staged in various years including 1955,[9] 1956,[10] 1958,[11] 1959,[12] 1960 (the fifth running),[13] 1961,[14] and, as the Mobil Economy Run in 1962,[15] 1963,[16] 1964,[17] and 1966 (the tenth running).[18]

In the claims for a patent

The Mobil Economy Run is used to explain the claims made for United States Patent # 3937202 - an "Economy driving aid":[19]

"... The experience obtained by skilled drivers in the Mobil Economy run indicates that for best fuel economy, a car should be operated at nearly constant speed in the range of 30 to 50 mph. Rapid accelerations or decelerations and operation at (or near) full throttle should be avoided. To practice for economy runs, skilled drivers used special instrumentation to determine the operating conditions for best fuel economy. This instrumentation usually included a vacuum gauge to indicate intake manifold vacuum, a special odometer to measure distance traveled to hundredths of a mile, and a burette to measure gasoline usage. However, instrumentation of this type is extremely complex for the normal driver and is additionally quite expensive. ..."
"... It is an objective of this invention to provide a signal to the operator of a variable speed, variable power internal combustion engine when the engine is being accelerated or decelerated too fast, in addition to a signal when the engine is being operated at too high or too low a power output. ..."

References

Inline
  1. ^ "Sport: All We Women Did ..." Time. 18 April 1960. Retrieved 12 January 2018. 
  2. ^ a b "Autos: Victory for Rambler". Time. 20 April 1959. Retrieved 12 January 2018. 
  3. ^ "Tech Tidbits — Your mileage may differ...Mobilgas Drivers Showed Us How". Road and Track. September 2003. Archived from the original on 14 January 2006. Retrieved 12 January 2018. 
  4. ^ "Books: Candide Keaton". Time. 20 January 1967. Retrieved 12 January 2018. 
  5. ^ Chicago Tribune, Chicago, Illinois, June 21, 1968, page 32.
  6. ^ The Courier News, Bridgewater, New Jersey, April 6, 1968, page 12.
  7. ^ Fort Lauderdale News, Ford Lauderdale, Florida, December 21, 1968, page 47
  8. ^ Byrne, Ian (2005). "The Mobilgas Economy Run". Archived from the original on 8 June 2012. Retrieved 12 January 2018. 
  9. ^ "Victorian Car Wins Melbourne Sydney Economy Run Trial". The Canberra Times. 10 December 1955. p. 1. Retrieved 12 January 2018 – via Trove. 
  10. ^ "Second Win In Mobilgas Economy Run". The Central Queensland Herald. 25 October 1956. p. 17. Retrieved 12 January 2018 – via Trove. 
  11. ^ "Stock models show how they can use m.p.g. economy but into every gallon of Mobilgas special with aviation akylate". The Mobilgas Dealer. Retrieved 12 January 2018. 
  12. ^ "1959 MOBIL GAS Economy Run Western Australia Original Poster". 10 November 2017. Archived from the original on 10 November 2017. Retrieved 12 January 2018 – via eBay. 
  13. ^ "Eric Lane Wins 1960 Mobilgas Economy Run". drivingandlife.com. Retrieved 12 January 2018. 
  14. ^ "A winner in the Mobilgas Economy Run" (PDF). Pointers. September 1961. p. 2. Retrieved 12 January 2018 – via hrc.org.au. 
  15. ^ British Pathé (13 April 2014). "Australia: Mobil Economy Run (1962)". Retrieved 12 January 2018 – via YouTube. 
  16. ^ Crawford, John (22 September 2012). "Driven Personalities - Eric Lane". drivingandlife.com. Retrieved 12 January 2018. 
  17. ^ "Economy Trial won by Valiant". The Sydney Morning Herald. 25 October 1964. p. 46. Retrieved 12 January 2018 – via Newspapers.com. 
  18. ^ British Pathé. "10th. Mobil Economy Run (1966)". Retrieved 12 January 2018 – via youtube.com. 
  19. ^ Heath, Donald P. (1976). "Economy driving aid United States Patent 3937202". Retrieved 12 January 2018 – via freepatentsonline.com. 
General

* Knoll, Bob (24 December 2006). "Coast to Coast in the Pursuit of Economy". The New York Times. Retrieved 12 January 2018. 

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