List of Unilever brands

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This is a list of brands owned by Anglo-Dutch multinational company Unilever

Billion-euro brands

These brands have annual sales of one billion euros or more:[1]

Food and beverages

  • Alsa – desserts and syrups
  • Amino – dehydrated soup (Poland)
  • Amora – French mayonnaise and dressings
  • Annapurna – salt and wheat flour (India)
  • Aromat – seasoning (South Africa)
  • Becel – also known as Flora/Promise; health-aware: margarine, spreads, cooking oil, milk, fermented milk
  • Ben & Jerry's – ice cream
  • Best Foods – mayonnaise, sandwich spreads, peanut butter and salad dressings
  • Blue Band – family-aware: margarine, bread, cream alternatives
  • Bovril – beef extract
  • Breyers – ice cream
  • Brooke Bond – tea
  • Bru – instant coffee (India)
  • Brummel & Brown – margarine
  • Buavita – fruit juice, ice cream (Indonesia, acquired from Ultrajaya)
  • Bushell's – tea (Australia, New Zealand)
  • Calvé – sauces, ketchup, mustard, mayonnaise, peanut butter
  • Chicken Tonight – wet sauces range (excluding the United Kingdom and Ireland)
  • Choysa – tea, marketed mainly in Australia and New Zealand
  • Colman's – mustard, condiments, packet sauces, OK Fruity Sauce
  • ConimexAsian spices (Netherlands)
  • Continental – side dishes
  • Country Crock – margarine
  • Darko (Дарко) – ice cream (Bulgaria)
  • Delma – margarine (Poland)
  • Du Darfst – (Germany)
  • Elmlea – pourable artificial cream available in different varieties (UK)
  • Fanacoa – mayonnaise, mustard, ketchup (Argentina and for export to Latin America)
  • Flora – margarine, light butter, jams
  • Fruco – ketchup, mayonnaise and condiments
  • Fudgsicle
  • Good Luck – margarine
  • Grom – gelato (Italy)
  • Heartbrand – ice cream (umbrella logo)
  • Hellmann'smayonnaise
  • I Can't Believe It's Not Butter – margarine spread
  • Imperial Margarine – margarine
  • Jif – lemon and lime juice
  • Joko – tea (South Africa)
  • Kasia – margarine (Poland)
  • Kecap Bango – soya sauce in Indonesia
  • Kissan – ketchups, squashes and jams (India and Pakistan)
  • Klondike – ice cream sandwiches
  • Knorr (Knorr-Suiza in Argentina) – sauces, stock cubes, ready-meals, meal kits, ready-soups, frozen food range
  • Lady's Choice – mayonnaise, peanut butter and sandwich spreads (Philippines, Malaysia)
  • Lan-Choo – tea (Australia/New Zealand)
  • Lao Cai – seasoning
  • Lipton – tea
  • Lipton Ice Tea – ready-to-drink tea (partnership with PepsiCo)
  • Lizano Sauce (Salsa Lizano) – Costa Rican condiment
  • Lyons – tea (Ireland)
  • Maille – French mustard
  • Maizena – cornstarch
  • Marmite – yeast extract spread (except in Australia and New Zealand, called Our Mate)
  • Mãe Terra – Brazilian natural and organic food business
  • McCollins – tea (Peru)
  • Mrs. Filbert's – margarine (United States)
  • Paddle pop – ice cream (Australia, Indonesia, Malaysia [incorporated with Wall's], discontinued in the Philippines)
  • Pfanni – Bavarian potato mixes
  • PG Tips – tea (UK / USA / Canada)
  • Phase – cooking oil
  • Planta – margarine
  • Popsicle – frozen treats
  • Pot Noodle – cup noodle
  • Pukka – herbal tea
  • Promise – Becel/Flora
  • Rama – margarine
  • Rani – fruit juice (Middle East, acquired from Aujan Industries)
  • Red Rose Tea – tea (Canada)
  • Robertsons – spices/seasoning (South Africa)
  • Royco – stock cubes, non-MSG stock (only in Indonesia)
  • Saga – tea (Poland)
  • Sana – margarine (Turkey)
  • Sariwangi – tea (Indonesia)
  • Scottish Blend – tea
  • Sealtest – milk products
  • Slotts – mustard (Sweden)
  • Stork margarine
  • Streets – ice cream (Australia/New Zealand)
  • Sunce (Sun) – mayonnaise (Serbia, Macedonia, Bosnia and Herzegovina, Montenegro), brand now discontinued, Sunce factory now produces Unilever brand Knor mayonnaise
  • T2 – premium Australian tea
  • Talenti – gelato
  • Telma – breakfast cereal (Israel)
  • Tortex – ketchup (Poland)
  • Tulipan – margarine (Spain)
  • Turun sinappi – mustard (Finland/Sweden)
  • Unilever Food Solutions – professional markets (food service)
  • Unox – soups, smoked sausages
  • Vaqueiro – cooking margarine, cooking oil
  • Weis – frozen fruit desserts, ice cream

Ice cream

The Heartbrand logo
Ice cream selling booth in the Zoo Heidelberg

Unilever is the world's biggest ice cream manufacturer, with an annual turnover of €5 billion.[3] With the exception of its U.S. brands Popsicle, Klondike, Talenti gelato, Breyers and Ben & Jerry's, the bulk of the company's ice cream business falls under its "Heartbrand" brand umbrella, so called because of the brand's heart-shaped logo. Unilever currently operates eleven ice cream factories in Europe; the biggest include factories at Hellendoorn in The Netherlands, Heppenheim in Germany, Caivano in Italy, Saint-Dizier in France, Gloucester in the United Kingdom and Santa Iria de Azóia (pt) in Portugal.[4]

The Heartbrand was launched in 1998 (and slightly modified in 2003) as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing ("centralisation"). It is present in more than 40 countries.[3] Although the logo is common worldwide, each country retained the local brand name so as to keep the familiarity built over the years, one notable exception being Hungary where the previous Eskimo brand was replaced with Algida in 2003.

In 2005, Israeli food conglomerate Strauss, whose ice cream brand is a joint venture between Strauss and Unilever and marketed under the Heartbrand name, received special permission from Unilever to export its brand of ice cream, Glidat Strauss to the United States because of the strict kosher certification the products in Israel have. Under terms of the agreement, Strauss ice cream and krembo may be sold only in kosher supermarkets and import shops. It is distributed in North America by Dairy Delight, a subsidiary of Norman's Dairy.

Prior to the heart logo, each country could choose its own logo, although the most common one consisted of a blue circle with the local brand's name over a background of red and white stripes; the second most common old logo, used by Wall's in the UK and other countries, was a yellow logo with Wall's in blue text.

Unilever generally manufactures the same ice cream with the same names, with rare occasions of regional availability, under different brands. Some of these ice creams include Carte D'Or, Cornetto, Magnum, Solero, Twister, Choc Ice, Super Split, Fat Frog, Feast, Brunch and Viennetta.

Partial list of national brands variants of the Heartbrand

Logo Name Country
Algida Albania, Kosovo, Greece, Croatia, Bosnia and Herzegovina, Italy, Kazakhstan, Republic of Macedonia, Bulgaria, Czech Republic, Poland, Romania, Russia, Serbia, Slovakia, Turkey (as ALGİDA), Hungary (from 2003) and Cyprus
Bresler Chile, Bolivia
Cargills Sri Lanka
Eskimo Croatia, Austria, Slovenia, Norway, Hungary (until 2003)
Frigo Spain
Frisko Denmark
GB Glace Norway, Sweden
Glidat Strauss Israel, United States
Good Humor United States, Canada
HB Republic of Ireland, Northern Ireland
Helados La Fuente Colombia
Holanda Mexico, Central America
Ingman Finland
Inmarko Kazakhstan, Russia
Kibon Argentina, Brazil
Kwality Wall's Bhutan, Brunei, India, Nepal, Sri Lanka
Langnese Germany[5]
Lusso Switzerland
Miko Egypt (ميكو), France
Napoca Romania
Ola Belgium, Luxembourg, Netherlands, South Africa
Olá Cape Verde, Macau, Portugal
Pingüino Ecuador
Selecta Comoros, Philippines, Tanzania
Streets Australia, New Zealand
Swedish Glace (TofuLine in Scandinavia) A non-dairy soya based Heartbrand product sold in Great Britain, Ireland, Sweden & Finland
Tio Rico Venezuela
Wall's Great Britain, China, Hong Kong, India, Indonesia, Malaysia, Singapore, Vietnam, Pakistan, Laos, Thailand
Wall's HB Northern Ireland
和路雪 People's Republic of China, Hong Kong, Macau

Home and personal care brands

  • All – laundry detergent (except the United States)
  • Ala – laundry detergent (Argentina and North/Northeast Brazil)
  • Andrelon
  • Atlantik – soap (Germany, now discontinued)
  • Aviance – cosmetics
  • Axe – deodorant, shower gel, bodyspray (Lynx in the UK, Ireland and Australia)
  • Ayush (India)
  • Baba (East Europe)
  • Badedas – shower gels
  • Biotex – laundry detergent
  • Block & White – whitening lotion, soap and deodorant (Philippines, acquired from Sara Lee Philippines in 2010)
  • Breeze – laundry detergent (Philippines, Thailand)
  • Brilhante – laundry detergent (Brazil)
  • Brisk – hair-styling products for men (Southeast Asia, North America)
  • Brylcreem – hair-styling products for men
  • Caress – soap
  • Cif – cleaning products
  • Citra – women's hand and body lotion, beauty soap, and scrubs (Indonesia, Thailand, Malaysia and the Middle East)
  • Clear – anti-dandruff, scalp care shampoo and conditioner (China, Southeast Asia, Australia, Romania, Pakistan, Poland, South Africa, Hungary, United States, Canada, Latin America)
  • Clinic – dandruff shampoo
  • Close-Up – toothpaste
  • Coccolino – softener (Hungary, Italy, Croatia, Poland, Romania)
  • Comfort
  • Cream Silk – conditioner (Philippines)
  • Degree – deodorant (United States and Canada)
  • DERO (Romania and Vietnam)
  • Dimension (Southeast Asia, South Asia, Middle East, North America, South America)
  • Dollar Shave Club – razors and other personal grooming products direct to consumer by mail (United States)[6]
  • Domestos – bleach (Australia, Bulgaria, Czech Republic, France, Germany, Hungary, Indonesia, Israel, Italy, Poland, Romania, Russia, South Africa, Spain, Turkey and the United Kingdom) (Vim in Vietnam) (Domex in the Philippines)
  • Dove – skin care, hair care, and deodorant
  • Dove Spa
  • Dusch Das – shower gels and deodorants (Germany)
  • Elidor – hair care (Turkey)
  • Eskinol – women's facial care (Philippines, acquired from Sara Lee in 2010)
  • Fair & Lovely – skin lightening product (available in India, Malaysia, Indonesia, Singapore, Brunei and Timor Leste)
  • FDS – skin care range
  • Gessy (Brazil) – soap
  • Glorix (Netherlands)
  • Good Morning – soap (Egypt)
  • Impulse – deodorant and body spray
  • Ioma – premium skin care range
  • Lakmé – cosmetics
  • Lever 2000 – soap
  • Lifebuoy – soap (discontinued in the Philippines in 2008)
  • Linic – dandruff shampoo (Portugal)
  • Lux – women's soap, shower gel, and lotions (Caress in the United States)
  • Lynx – men's deodorant
  • Lysoform – home care (Italy)
  • The Master – men's facial care (Philippines, acquired from Sara Lee in 2010)
  • Matey – children's bubble bath
  • Mentadent – toothpaste[7][8] (except for North America)
  • Minerva – laundry and dishwasher detergents (Brazil)
  • Mist – soap (Egypt)
  • Neutral – laundry detergent
  • Noxzema – skin care range
  • Omo (South Africa, Norway, Brazil and Chile) – laundry detergent
  • Organics – shampoo and conditioner
  • Pears Transparent Soap
  • Pepsodent – dental (outside of the United States) (P/S in Vietnam)
  • Persil (Malaysia, Singapore, Ireland, United Kingdom, France, New Zealand) (OMO in Vietnam)
  • Pond's
  • Prodent – toothpaste
  • Quix – dishwashing liquid (Chile)
  • Q-Tips – cotton swabs
  • Radox – shower gels and bubble bath
  • Rexona – deodorant (Latin America, Europe [except UK and Ireland], Asia [except India and Japan], Australia and New Zealand; known in Japan as Rexena)
  • Rinso (except the United States)
  • Robijn – softener
  • Seventh Generation – home and personal care products including bobble
  • Sedal – shampoo and conditioner (Spanish-speaking Latin American countries; known in Brazil as Seda)
  • Shield – deodorant (South Africa)
  • Signal – toothpaste
  • Simple – skin and body care range
  • Skip – laundry detergent
  • SR – toothpaste
  • St Ives – hand and body care
  • Suave
  • Sun – dishwasher detergent
  • Sunlight
  • Sunsilk (Sedal in Spanish-speaking Latin American countries, Seda in Brazil) – shampoo and conditioner
  • Sure – deodorant (United Kingdom, Ireland and India)
  • Surf – laundry detergent
  • Swan Soap (defunct)
  • Thermasilk – shampoo and conditioner
  • Tholl – skin care
  • TIGI – shampoo and conditioner for hair salons[9][10]
  • Timotei – shampoo and conditioner
  • Toni & Guy – hair care range
  • TRESemmé – hair care range (Argentina, Australia, Brazil, Canada, Chile, Denmark, Finland, India, Indonesia, Mexico, Norway, New Zealand, Philippines, South Africa, Spain, Sweden, Thailand, United Kingdom and United States)
  • Ultrex – dandruff shampoo (Greece)
  • Vaseline – body lotion, shower gel, deodorant (Vasenol in Portugal, Brazil, Italy, Spain and Mexico)
  • Vibrance – shampoo and conditioner
  • Vim (Bangladesh, Canada, India, Pakistan)
  • Vinólia – soap (Brazil)
  • Viso – laundry detergent (Vietnam and Indonesia)
  • Wheel (India)
  • White Beauty – skin lightening cream
  • Williams – men's care
  • VO5 – hair care/styling (except the United States)
  • Xedex
  • zendium – toothpaste
  • Zhonghua – toothpaste
  • Zwitsal – baby care range (Netherlands and Indonesia)[11]
  • Unilever Professional, – professional markets (home and personal care)

Source: [12]


  1. ^ 2008 Annual Report and Accounts Archived 2010-01-02 at the Wayback Machine. pp. 5–6.
  2. ^ "Blue Band, Rama". Archived from the original on 2010-05-13. 
  3. ^ a b "Unilever Heartbrand". Unilever. Archived from the original on 2006-11-23. Retrieved 2006-09-08. 
  4. ^ "Unilever Company Profile". Ice Cream Park. Retrieved 2015-11-05. 
  5. ^ LANGNESE Nestle steps up ice-cream war with Unilever by buying Dreyer's | Independent, The (London) | Find Articles at Archived 2007-03-08 at the Wayback Machine.
  6. ^ "Dollar Shave Club just sold for $1 billion to Unilever". 
  7. ^ "Our brands Mentadent". Unilever. Retrieved 13 July 2017. 
  8. ^ "Mentadent". Unilever. Retrieved 13 July 2017. 
  9. ^ "Unilever Completes TIGI Acquisition". GCI magazine. 14 April 2009. 
  10. ^ "TIGI consumer site". Archived from the original on 2010-06-19. 
  11. ^ "Over Zwitsal". 
  12. ^ "Brands in action | Unilever Global". Retrieved 2012-10-26. 
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