Lebedyansky (company)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Lebedyansky JSC
Joint stock
Industry Foods and beverages
Founded 1967
Headquarters Lebedyan, Moscow, Russia
Key people
Brad Listenburg
Products Fruit juice
Vegetable juice
Baby food
Soft drinks
Revenue ~ US$800 million (2007)
Website http://www.lebedyansky.com/

Lebedyansky (Russian: Лебедянский) is a Russian multi-national company that manufacturers fruit juice, baby food, vegetable juice, and soft drinks. The company is owned by PepsiCo, and is the largest fruit juice manufacturer in Eastern Europe and the sixth largest in the world.[1] Lebedyansky has two major production centers, both located in the Lipetsk Oblast.

History

In 1967, a cannery was established in Lebedyan, Lipetsk Oblast, around 350 kilometers south of Moscow. The company produced canned fruits and vegetables.

In 1992 the company was privatized and transformed into a joint stock company. In 1996, Lebedyansky launched its first branded product, Tonus Juice and in 1998, the company management decided to pursue a major expansion. Fruit juice experts from European and American companies worked on the project, and revenue grew from US$18 million in 1998 to US$375 million in 2004, and market share from 4% to 30%.

Acquisition by PepsiCo

On 20 March 2008, PepsiCo announced their acquisition of 75.53% of Lebedyansky, for the sum of US$ 1.4 billion, making PepsiCo the largest shareholder, and parent company of Lebedyansky.[1] The purchase was completed on 28 August 2008.[2]

Affiliated brands

The Lebedyansky juices

In becoming the leading juice producer in Russia, Lebedyansky developed the following brands:

Premium

  • Ya
    • 14 juices and nectars
    • 4 traditional Russian berry flavors

Mid-priced

  • Tonus

Low-budget

  • Fruktoviy Sad, a brand that received heavy advertising campaigns, by itself accounts for 16% of all juice sold in Russia
    • Apple Juice
    • Tomato Juice
    • 10 different fruit nectars
  • Frustyle, a stylish brand that appeals to young people
    • Blood Orange
    • Kiwi
    • Mango-Papaya
    • Banana-Strawberry
  • Privet

Baby food

  • Lebedyanska
  • Frutonjanja (en: Fruitnurse)

See also

References

  1. ^ a b "/ Retail & Consumer – Pepsi in deal with Russia juice group". Financial Times. 20 March 2008. Retrieved 14 May 2011.
  2. ^ "PepsiCo Completes Acquiring Majority Stake in Russia's Lebedyansky - Update". RTTNews. 28 August 2008. Retrieved 13 January 2016.

External links

  • Lebedyansky – English language
Retrieved from "https://en.wikipedia.org/w/index.php?title=Lebedyansky_(company)&oldid=865061018"
This content was retrieved from Wikipedia : http://en.wikipedia.org/wiki/Lebedyansky_(company)
This page is based on the copyrighted Wikipedia article "Lebedyansky (company)"; it is used under the Creative Commons Attribution-ShareAlike 3.0 Unported License (CC-BY-SA). You may redistribute it, verbatim or modified, providing that you comply with the terms of the CC-BY-SA