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Coordinates: 31°58′37″N 111°6′4″W / 31.97694°N 111.10111°W / 31.97694; -111.10111

KYWD 97.1TheBull logo.png
City Green Valley, Arizona
Broadcast area Tucson, Arizona
Branding 97.1 The Bull
Slogan Tucson's #1 For New Country
Frequency 97.1 MHz (also on HD Radio)
First air date 1990 (as KGMS)
Format Country
ERP 1,750 watts
HAAT 187 meters (614 ft)
Class A
Facility ID 24583
Transmitter coordinates 31°58′37″N 111°6′4″W / 31.97694°N 111.10111°W / 31.97694; -111.10111
Former callsigns KGMS (1990-2001)
KCEE (2001)
KWFM-FM (2001-2003)
KTZR-FM (2003-2011)
KNST-FM (2011-2013)
Owner iHeartMedia, Inc.
(Capstar TX LLC)
Sister stations KMIY, KNST, KOHT, KRQQ, KTZR, KXEW
Webcast Listen Live

KYWD (97.1 FM) is a country music radio station that serves Tucson, Arizona. KYWD is licensed to broadcast from Green Valley, Arizona (a southern suburb of Tucson). It is owned by iHeartMedia, Inc..

KYWD broadcasts from the iHeartMedia, Inc. studios in midtown Tucson, but their transmitter is located slightly northwest of Green Valley. Because of the low ERP, and the transmitter location, the station is extremely hard to pick up in most northern suburbs such as Flowing Wells, Avra Valley, Oro Valley, and Marana, but is easy to pick up in central and southern Tucson. Coincidentally, the central and southern portions of Tucson contain higher concentrations of Hispanic demographics, while Northern Tucson and Oro Valley have nearly all Caucasian demographics.


Starting in the early 1990s, KGMS was a Christian CHR station that played new Christian pop, rock, and even dance songs in the mix. This format seemed to last the longest.

In 2001, it became Cool FM - KWFM-FM, an oldies station. KWFM originally was on 92.9, but was moved to 97.1 to make way for Clear Channel's Coyote Country. Problems with signal reception across the city were evident. Plans to move the station's license to Tucson and increase ERP never went through, leaving poor ratings for Cool FM.

In 2003, KWFM was moved to AM, which opened the door for KTZR-FM, a Spanish-language station. This has so far proven to have little success, with ratings for the station being anywhere from 15th to 20th place in the Arbitron ratings.

On November 28, 2011, KTZR-FM changed their format to a simulcast of news/talk KNST 790 AM under new calls, KNST-FM.[1][2]

On February 14, 2013, KNST-FM changed their format to country as "Wild Country 97.1".[3]

On February 21, 2013, the station-ID at midnight debuted the new call letters of the station, KYWD

On December 18, 2015 KYWD rebranded as "97.1 The Bull".

See also


  1. ^
  2. ^
  3. ^

External links

  • Official KYWD-FM Website
  • Query the FCC's FM station database for KYWD
  • Radio-Locator information on KYWD
  • Query Nielsen Audio's FM station database for KYWD
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