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City Monte Rio, California
Broadcast area Santa Rosa, California
Branding 97.7 The River
Slogan Classic Rock for the North Bay
Frequency 97.7 MHz
First air date November 20, 1977 (as KRJB)
Format Classic rock
ERP 2,050 watts
HAAT 342 meters
Class B1
Facility ID 51218
Callsign meaning K V RiVer
Former callsigns KRJB (1977-1986)
KKBR (1/7/1986-1/16/1986)
KMGG (1986-2003)
Owner Lawrence Amaturo
(Amaturo Sonoma Media Group, LLC)
Webcast Listen Live
Website 977theriver.com

KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.

KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa.

External links

  • KVRV official website
  • Query the FCC's FM station database for KVRV
  • Radio-Locator information on KVRV
  • Query Nielsen Audio's FM station database for KVRV

Coordinates: 38°32′24″N 122°57′43″W / 38.540°N 122.962°W / 38.540; -122.962

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