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KVET 98.1.png
City Austin, Texas
Broadcast area Austin, Texas
Branding 98.1 K-VET
Slogan Playing Your All Time Country Favorites
Frequency 98.1 MHz (also on HD Radio)
Translator(s) 103.1 K276EL (Austin, relays HD2)
First air date October 25, 1990
Format FM/HD1: Country
HD2: Spanish CHR "Tu 103.1"
ERP 49,800 watts
HAAT 397 meters
Class C1
Facility ID 62048
Callsign meaning K VETerans
Former callsigns KHFI-FM (1950-1990)
Former frequencies 98.3 MHz (1950-1990)
Owner iHeartMedia
(Capstar TX LLC)
Sister stations KASE, KHFI, KPEZ, KVET
Webcast Listen Live
Listen Live (HD2)
Website 981kvet.iheart.com
1031iheartaustin.iheart.com (HD2)

KVET-FM (98.1 FM,98.1 K-VET) is an Austin, Texas radio station operating a country music format. It is licensed to Austin, Texas with an ERP of 49,800 watts from a transmitter site near West Lake Hills, TX, and is owned by iHeartMedia (previously Clear Channel Communications). It shares studios with four other sister stations in the Penn Field complex in the South Congress district (or "SoCo") of south central Austin within walking distance of St. Edward's University.



Shortly after the end of World War II, a group of young men pooled their resources to start a radio station in Austin, Texas. All of them were veterans of the conflict, hence K-VET AM 1300 signed on October 1, 1946. These men included future Texas Governor John Connally, and future United States Representative Jake Pickle.

As was common in the 1940s and 1950s, KVET offered "full service" radio, block programming of music, news, talk, cooking shows, even soap operas. As was not common, KVET also included programming for Austin's minority community. Spanish language news and music on "Noche De Fiesta"; music and news for the African-American community on "The Elmer Akins Gospel Train".

In the 1950s, even more diversity was added to the lineup when Lavada Durst introduced Austin to R&B and "Jive Talk" on KVET's nighttime "Dr. Hepcat Show".

Noche de Fiesta and Dr. Hepcat were phased out in the 1960s, but Gospel Train is on the air on KVET to this day.

During most of the 1960s, KVET featured the popular music of the day, plus a strong emphasis on news and sports block programming. The music of Frank Sinatra, Perry Como and Dinah Shore, Paul Harvey commentary, the Joe Pyne show, and Houston Astros baseball were all part of the mix.

KVET switched formats on April 14, 1969 to country music, and the Country Giant was born. Popular celebrity DJs including Arleigh Duff, Penny Reeves, Jerry Gee and Sammy Allred quickly took KVET to the top of the local ratings during the 1970s.

Despite increased competition, KVET continued to prosper in the 1980s by featuring a traditional mix of country music, news and sports, including Houston Oilers and Dallas Cowboys football.

In September 1990, KVET began broadcasting on 98.1 FM. With the new signal came the creation of the Sammy Allred and Bob Cole Morning Call-In Show. The show was a consistent ratings winner until Allred was fired in October 2007 for using profanity on the air.

In August 2008, KVET's evening show was modified into "The Roadhouse", a hybrid format consisting of Texas/Red Dirt, Classic Outlaw and Americana/Alt-Country, programmed and hosted by Chris Mosser.


98.3 MHz went on the air in 1950 under the call letters KHFI-FM becoming Austin's second FM station. In the spring of 1990 KHFI moved from the weak class A 98.3 MHz facility to 98.1 MHz, as a class C1 100 kW facility. The top 40 format remained, with the imaging changed from "K98 FM" to "K98.1". That fall, the owners of KVET and KASE reached an agreement with KHFI's owners to lease KHFI's signal to rebroadcast KVET. This was one of the earliest local marketing agreements (LMAs) set up to work around ownership caps. At the time, no owner could own more than 1 AM and 1 FM in a market. The owners of classic hits of KQFX 96.7 picked up the KHFI calls and intellectual property. In September 1990, KHFI's top 40 format was simulcast on both 98.1 and 96.7 to transition listeners to the new spot for KHFI, which became "The All New K96.7" After that, KVET began simulcasting on 98.1 becoming KVET-FM. The two simulcasted until KVET split off for separate programming leaving the country format exclusively on 98.1. In 2000, the KVET/KVET-FM/KASE-FM combo which by then included KFMK-FM and owned by AMFM/Capstar merged with Clear Channel Communications (now iHeartMedia) which already included 96.7 KHFI-FM and KPEZ-FM.


In May 2007, morning show host Sammy Allred was suspended after calling presidential candidate Barack Obama a "clean darky", in response to Sen. Joseph Biden's comments about Obama.[1] He was fired on October 30, 2007, for apparently swearing on-air, calling a listener an "a-hole."[2]

Allred's firing came just three days after afternoon host Janice Williams was terminated for budgetary reasons.


KVET-FM broadcasts a Spanish Top 40/CHR format on its HD-2 subchannel under the name "Tu 103.1." The format also airs terrestrially on local FM translator K276EL (103.1 MHz).

Initially, K276EL broadcast the "Air 1" contemporary Christian music network from Educational Media Foundation. When Clear Channel acquired the translator, Air 1 was dropped in favor of a simulcast of sister AM station KVET. The simulcast lasted until May 8, 2012, at 3 p.m., when a rhythmic adult contemporary format was launched as "Jammin' 103.1".[3]

On March 7, 2013, at 3 p.m., after playing "Bizarre Love Triangle" by New Order, KVET-HD2/K276EL flipped to "iHeart Austin", which was intended as a temporary "pop-up format" dedicated to the South By Southwest Music, Film, and Interactive Festivals.[4][5] The station aired coverage of the festival and featured music by artists playing there; the playlist consisted of a diverse mix of newer and past favorites of alternative rock, indie rock, punk rock and new wave, as well as some hip-hop and EDM tracks. It was originally intended to run through the end of the festival on March 17, with the "Jammin'" format returning to the frequency, but Clear Channel management decided to continue the format after the end of South By Southwest.[6][7] After the festival, the format shifted to a full-time simulcast of Premium Choice's "Alt Project" feed (except during subsequent festivals, when local programming would return). On May 23, 2017, at 10 a.m., after playing "Fell on Black Days" by Soundgarden, KVET-HD2/K276EL switched to a Spanish CHR format, branded as "Tu 103.1". The first song on "Tu" was "Despacito" by Luis Fonsi and Daddy Yankee.[8]



  • Bama, Rob & Heather
    • Bama Brown
    • Rob Mason
    • Heather White
      • The group also used to produce a music intensive afternoon show on XM11 Nashville!
  • Angie Ward
  • Bob Pickett
  • Big Frank
  • Scott Fisher, Weather
  • Weekends
  • Image Voice: John Willyard

'"Awards'" KVET-FM has been nominated for the CMA Large Market Station of the Year in 2011 and previous years.


  1. ^ Williams, Jackson (March 3, 2007). "Racism On The Radio Toward Barack Obama". The Huffington Post. Retrieved May 3, 2013.
  2. ^ "KVET's Allred Appears Fired This Time". AllAccess.com. October 31, 2007. Retrieved May 3, 2013.
  3. ^ Austin Gets Jammin'
  4. ^ "Live from Austin, it's SXSW Radio". Inside Radio. Retrieved May 3, 2013.
  5. ^ iHeart Austin Launches
  6. ^ Venta, Lance (March 3, 2007). "Clear Channel Launches SXSW Micro Format In Austin". RadioInsight. Retrieved May 3, 2013.
  7. ^ "103.1 iHeartAustin Pop-Up Outlet Becomes Permanent". Radio Online. March 29, 2013. Retrieved May 3, 2013.
  8. ^ iHeartMedia Launches Tu 103.1 Austin Radioinsight - May 23, 2017

External links

  • Query the FCC's FM station database for KVET
  • Radio-Locator information on KVET
  • Query Nielsen Audio's FM station database for KVET
  • Query the FCC's FM station database for K276EL
  • Radio-Locator information on K276EL

Coordinates: 30°19′23″N 97°48′00″W / 30.323°N 97.800°W / 30.323; -97.800

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