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City Santa Rosa, California
Broadcast area Sonoma County, California
Branding KSRO 1350 AM, 103.5 FM, and 94.5 FM
Slogan Sonoma County's News Talk
Frequency 1350 kHz
Translator(s) 94.5 K233CM (Petaluma)
103.5 K278CD (Santa Rosa)
First air date May 1937
Format News-Talk
Power 5,000 watts
250 watts (FM translator)
Class B
Facility ID 22881
Transmitter coordinates 38°26′22.00″N 122°44′51.00″W / 38.4394444°N 122.7475000°W / 38.4394444; -122.7475000Coordinates: 38°26′22.00″N 122°44′51.00″W / 38.4394444°N 122.7475000°W / 38.4394444; -122.7475000
Callsign meaning K Santa ROsa
Affiliations ABC News Radio
Premiere Networks
Westwood One Network
Owner Lawrence Amaturo
(Amaturo Sonoma Media Group, LLC)
Sister stations Froggy 92.9 KFGY, 97.7 The River KVRV, Hot 101.7 KHTH, Mix 104.9 KDHT
Webcast Listen Live
Website ksro.com

KSRO (1350 kHz) is a commercial AM radio station broadcasting a News-Talk radio format. KSRO is licensed to Santa Rosa, California, and serves the Sonoma County area. The station is owned by Lawrence Amaturo, through licensee Amaturo Sonoma Media Group, LLC.[1] In addition to its 5000 watt AM transmitter off Stony Point Road, KSRO programming is also heard on an FM translator, K278CD, broadcasting at 103.5 MHz.[2]

KSRO features programming from Premiere Networks and Westwood One Network.[3] Nationally syndicated shows include Dave Ramsey, Tom Sullivan, Joe Pags, Ground Zero with Clyde Lewis, Coast to Coast AM with George Noory and America in The Morning. News from ABC News Radio begins most hours.

KSRO airs a local weekday wake-up news and information show, "Sonoma County's Morning News with Pat Kerrigan". In the afternoon, "The Drive with Steve Jaxon" is heard, Sonoma County's only local weekday talk show. The Drive features interviews with newsmakers, musicians, authors, and comedians. In 2012, The Drive's weekly "California Wine Country" segment was the winner of "Best Critic or Review Series" at the 2015 Taste Awards, and has been a multiple-time nominee for Best Food or Drink Radio Broadcast.[4] Weekends feature programs on food and wine, real estate, money, gardening and home repair. Syndicated weekend hosts include Kim Komando, Clark Howard and George Noory.


In May 1937, KSRO first signed on.[5] The station was founded by Ernest L. Finley, owner of the Santa Rosa Press Democrat. The ownership of the station later passed to Finley's wife Ruth, when he died in 1942.[6] The station achieved some fame in 1943, when an actual broadcast was included in Alfred Hitchcock's film Shadow of a Doubt, filmed on location in Santa Rosa.[7]

KSRO began broadcasting Santa Rosa Junior College football games in 1939, when the school joined the Northern California Junior College Conference. This initiated a fifty-year relationship.[8]

In the 1950s and 1960s, KSRO played Top 40 music. Its strong signal carried through the mountainous regions of the county. It was one of the few stations that could be received in the Russian River resort area. Like many AM stations, the increasing popularity of FM radio resulted in KSRO's change of format, first to middle of the road music with talk and news, and then to all talk and news.[9]

KSRO logo used in various forms from 2001 to 2013.


  1. ^ "Sonoma County group buys KSRO". The Press Democrat. 
  2. ^ "K278CD Technical Details". radio-locator. Retrieved June 18, 2017. 
  3. ^ "KSRO Facility Record". United States Federal Communications Commission, audio division. 
  4. ^ "Winners & Nominees". The Taste Awards. 
  5. ^ Broadcasting Yearbook 1977 page C-29
  6. ^ pressdemocrat.com
  7. ^ Universal Home Video
  8. ^ santarosa.edu
  9. ^ Eyewitness account by Robert E. Nylund[vague]

External links

  • Official KSRO website
  • Query the FCC's AM station database for KSRO
  • Radio-Locator Information on KSRO
  • Query Nielsen Audio's AM station database for KSRO

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