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Soft Rock 98.9.jpg
City Dinuba, California
Broadcast area Fresno area and Visalia-Tulare area
Branding Soft Rock 98.9
Slogan Fresno's Soft Rock Station
The Valley's Official Christmas Station (Nov.-Dec.)
Frequency 98.9 MHz (also on HD Radio)
First air date 1975 (as KLTA)
Format HD1: Soft AC
Christmas music (Nov.-Dec.)
HD2: Lost 80s Hits
ERP 19,000 watts
HAAT 250 meters
Class B
Facility ID 54560
Transmitter coordinates 36°38′11.80″N 118°56′33.6″W / 36.6366111°N 118.942667°W / 36.6366111; -118.942667
Callsign meaning SOFt Rock, hence the format
Former callsigns KLTA (1975-1983)
KOJY (1983-1990)
KJOI (1990-1997)
Owner iHeartMedia, Inc.
(Capstar TX LLC)
Webcast HD1: Soft Rock 98.9
HD2: Lost 80s Hits
Website SoftRock989.com

KSOF (98.9 FM "Soft Rock 98.9") is a radio station broadcasting a Soft AC format. Licensed to Dinuba, California, United States, the station serves the Fresno/Visalia/Tulare area. The station is currently owned by iHeartMedia, Inc..[1] Owned by iHeartMedia, Inc., Its studios are located on Shaw Avenue in North Fresno, and the transmitter tower is atop Eshom Point. The HD2 broadcasts a 1980s music format branded as, Lost 80s Hits, which can also be heard on iHeartRadio.


former logo

The station went on the air in 1975 as KLTA. On October 26, 1983, the station changed its call sign to KOJY. On February 12, 1990, the station changed its call sign to KJOI on October 17, 1997, to the current KSOF.[2]

In the mid-1970s through the early 1990s, the station had an easy listening format. In late 1990, the station switched to a soft adult contemporary format and was named "Lite FM". The station used the "Lite" name until October 1997, when it became "Soft Rock 98.9".

Recently, KSOF moved into a mainstream AC direction, dropping most pre-1970s songs, and playing some Hot AC content.

In October 2008 Former Portland, Oregon radio personality Teri Ann Schlesser stepped into the mid-day, music director, public service director role. Formerly with the Nelson & Terry Show on 105.1 The Buzz Teri Ann replaced Kristen Kelley who moved on to program another radio station.

On the morning of October 27, 2011 morning hosts "Brady and Rose" (Mike Brady, Rose Ortega) were replaced by Bronson and Christine.


  1. ^ "KSOF Facility Record". United States Federal Communications Commission, audio division.
  2. ^ "KSOF Call Sign History". United States Federal Communications Commission, audio division.

External links

  • Query the FCC's FM station database for KSOF
  • Radio-Locator information on KSOF
  • Query Nielsen Audio's FM station database for KSOF
  •  Template:FCC history cards is deprecated.›FCC History Cards for KSOF

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