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100.3 Latino Mix Phoenix.png
City Globe, Arizona Mesa, Arizona, across from Golfland Sunsplash.
Broadcast area Phoenix, Arizona
Branding 100.3 Latino Mix
Frequency 100.3 MHz (also on HD Radio)
First air date 1980
(as KIKO-FM)
Format Latin Pop
Language(s) Spanish
ERP 90,000 watts
HAAT 624 meters (2,047 ft)
Class C
Facility ID 22977
Transmitter coordinates 33°17′23″N 110°51′53″W / 33.28972°N 110.86472°W / 33.28972; -110.86472
Callsign meaning Derived from AMoR format
Former callsigns KIKO-FM (1980-1988)
KGRX (1988-1992)
KZRX (1992-1995)
KHOT-FM (1995-1998)
KDDJ (1998-2001)
KMRR (2001-2005)[1]
Owner Univision Communications, Inc.
(Univision Radio Illinois, Inc.)
Sister stations KOMR, KHOV-FM, KHOT-FM
Television stations KTVW & KFPH
Webcast Listen Live
Website KQMR Online

KQMR (100.3 FM) is a radio station in Globe, Arizona, United States, owned by Univision Communications and licensed to Univision Radio Illinois, Inc. The station was assigned the KQMR call letters by the U.S. Federal Communications Commission (FCC) on September 16, 2005.[1] It airs a Spanish language Latin Pop music format.[2]


100.3 signed on in 1980 as KIKO-FM, owned by Willard "Willy" Shoecraft owner of KIKO (AM), who began operating his FM station from a ridge above Globe (the east end used by the local two way users).

100.3 ran 30,000 watts from a transmitter site 3,700 feet above average terrain. In the late 1980s it was decided that the station would be able to reduce height and increase power toward the 100,000 limit allowed for the class of the station. A site on the west side of the ridge required new roads and special construction. The site was miles from commercial power, and no power lines were available. The transmitter went on air with locally generated power.

100.3 was known as KGRX and then KEYX "Key 103" when it began targeting Phoenix in 1988. The station went from Adult Alternative to Smooth Jazz in 1990, and then to Active Rock KZRX in 1991. KZRX was a hard rock format, which was at the height of its success in 1992-1993. The station went head to head with KUPD, with high-profile jocks like Madd Maxx Hammer, The G-Ster, Jan Williams, Dangerous Dave Olson, KC Kennedy, Larry Mac, Rob Trygg, Tracy Lea and many other veteran KUPD jocks. On-air slogans included "Get Hard", "Arizona's Rockradio Superstation", "Arizona's Hardest", and "Z-Rock" in its first year.

KZRX dropped hard rock for Hot talk in early 1995 and applied for the letters KHOT-FM, adding Howard Stern, who was also on KGME.[3] It entered into a simulcast with KEDJ in 1998 and changed its callsign to KDDJ, retaining Stern; the KHOT-FM callsign moved to 105.9 FM.

In 2001, Hispanic Broadcasting Corporation acquired the KDDJ-KEDJ and changed it to a Spanish-language adult contemporary station called "Amor" with new callsigns, KQMR and KOMR. In October 2005, Univision made adjustments to the "Amor" format making it more Oldies-driven, and changed the name to "Recuerdo".

As of September 3, 2010 at 4:30pm KQMR 100.3 broke from 106.3's Recuerdo format and flipped to Latin pop as "La Kalle".

On January 2, 2013 KQMR began simulcasting on KHOV-FM 105.3 FM in Wickenburg, Arizona, which covers the West Valley.[4] This simulcast ended in December 2016 when KHOV moved to 105.1 and began carrying Univision Deportes Radio.

On September 28, 2014, KQMR rebranded as "100.3 Latino Mix".


  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. ^ "Station Information Profile". Arbitron. Archived from the original on 2010-03-01.
  3. ^ Stark, Phyllis (March 18, 1995). "Vox Jox". Billbard. 107 (11): 78.
  4. ^ http://radioinsight.com/blog/headlines/80310/la-kalle-expands-in-phoenix/

External links

  • KQMR official website
  • Query the FCC's FM station database for KQMR
  • Radio-Locator information on KQMR
  • Query Nielsen Audio's FM station database for KQMR
  • KZRX Memorial Fan Site
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