KFRG

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KFRG
KFROG 95.1 FM and 92.9 FM logo.png
City San Bernardino, California
Broadcast area Riverside, San Bernardino, Orange County, California
Branding "K-FROG"
Slogan "So Cal's #1 For New Country"
Frequency 95.1 MHz (also on HD Radio)
simulcast on KXFG 92.9 FM
First air date August 1974 (as KQLH)
Format Country
ERP 50,000 watts
HAAT 149 meters
Class B
Facility ID 1241
Callsign meaning K FRoG
Former callsigns KQLH (1974-1989)
Owner Entercom
(CBS Radio Stations Inc.)
Sister stations KROQ-FM, KAMP-FM, KCBS-FM, KRTH, KTWV, KNX, KMPS, KVFG, KXFG, KEZN
Webcast Listen Live
Website kfrog.radio.com

KFRG (95.1 FM, "K-FROG") is a commercial country music formatted radio station in San Bernardino, California, broadcasting to the Riverside-San Bernardino, California, area. KFRG is believed to be the original "Frog" station under previous owner Keymarket. The brand name has subsequently licensed by Keymarket to dozens of American radio stations. Owned by Entercom, its studios are in Colton and the transmitter site for KFRG is north of San Bernardino.

History

KFRG was previously known was KQLH with a soft adult contemporary format. Due to strong competition from Los Angeles stations KOST and KBIG, KQLH was unable to succeed as an adult contemporary station. On December 25, 1989, KQLH flipped to a country format. The call letters were then changed to KFRG.

On August 17, 2006, KFRG became the only country radio station that could be heard in the Los Angeles area by default, as KZLA changed its programming format to rhythmic adult contemporary, until December 1, 2006 when KKGO changed its programming format from adult standards to country to fill a void in the Los Angeles area.

As a result of the void left by KZLA, KFRG briefly began showing up in the Los Angeles ratings.

KFRG has focused more on Orange County and Los Angeles area news and traffic since the demise of KZLA, but on February 23, 2007, KKGO moved its Country format and call letters to its FM sister station, thus bringing a full-powered FM Country music station back to the nation's second largest radio market after a six-month absence.

In 2009, KFRG and its simulcast stations joined the Motor Racing Network for coverage of NASCAR races.[1]

On October 15, 2015, KFRG was named station of the year by the Inland Empire chapter of the American Advertising Federation.

On February 2, 2017, CBS Radio announced it would merge with Entercom.[1] The merger was approved on November 9, 2017, and was consummated on the 17th.[2][3]

Simulcast

KFRG is simulcast on the following radio stations:

Former K-FROG station

KVFG-FM 103.1

References

  1. ^ CBS Radio to Merge with Entercom
  2. ^ Entercom Receives FCC Approval for Merger with CBS Radio
  3. ^ Entercom Completes CBS Radio Merger

External links

  • KFRG official website
  • Query the FCC's FM station database for KFRG
  • Radio-Locator information on KFRG
  • Query Nielsen Audio's FM station database for KFRG

Coordinates: 34°11′51″N 117°17′13″W / 34.1975°N 117.2870°W / 34.1975; -117.2870


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