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Jellyfish launched the first beta version of service in June 2006, after receiving an initial seed round of investment from its founders, Brian Wiegand and Mark McGuire, and Kegonsa Capital Partners.[1]

In a press release, Kegonsa Capital Partners said that it acquired 25 percent of's stock for about $600,000 in February 2006, and made 15 times its seed investment with the deal.[2]

On October 2006, Jellyfish raised an additional 5 million dollars in funding. According to their founders, Jellyfish has 1,000 retailers advertising more than 5 million products, from shoes to electronics to home appliances. It was expected to have 20 employees by the end of October 2006, at the Old Sauk Trails business park, on the Far West Side.[1]

Kegonsa, a Fitchburg, Wisconsin group with 42 Wisconsin investors, led the second round of investment on October 2006,[3] with more than $1 million in October 2006 through the Kegonsa Co-Invest fund, for a total of $5 million.[4][5] The second round investors more than doubled their investment in less than a year.[2]

In an interview in July 2007, Wiegand said Jellyfish had sold nearly $5 million worth of products, "everything from bicycles to shoes".[3]

McGuire explained that the name Jellyfish was chosen because they wanted to be completely transparent.[6]

Microsoft purchase

In 2007, Microsoft purchased Jellyfish.[2][3][7][8] for an estimated price of $50 million.[citation needed] The Jellyfish engine can be used as a part of Microsoft Live Search.[9][failed verification] When bought by Microsoft, it had 26 employees.[2]

Live Search Cashback

Live Search Cashback allow users to search for products from multiple vendors and find their prices. It offers money back for purchases made through the site. This service started in June 2006 [10] as part of and is integrated with Live Search in May 2008. Users now require to use Windows Live ID to sign into their Cashback accounts instead of the previous account. Microsoft plans on using this to catch up to Google in the search market.[11]

See also


  1. ^ a b Wisconsin State Journal, " Raises $5 Million In Funding", retrieved 13 March 2008
  2. ^ a b c d Wisconsin State Journal: "Jellyfish goes big time", retrieved 13 March 2008
  3. ^ a b c Wisconsin State Journal, "Microsoft Buys Online Shopper", retrieved 13 March 2008
  4. ^ American Ventures, " Secures $5 Million in Funding", retrieved 18 March 2008 Archived October 24, 2007, at the Wayback Machine
  5. ^ Milwaukee Business Journal: "Madison Internet firm secures $5M in funding", retrieved 18 March 2008
  6. ^ SiliconValleyWatcher: "Jellyfish pioneers a new type of online business model", retrieved March 19, 2008
  7. ^ Official blog of Live Search team, "Microsoft acquires". Retrieved March 13, 2008.
  8. ^ "Microsoft buys Jellyfish comparison-shopping search engine". ZDNet, Retrieved March 18, 2008.
  9. ^ "Microsoft acquires". Live Search.Archived 2007-10-05 at the Wayback Machine. Retrieved March 13, 2008
  10. ^ Washington Post, "BuzzWorthy: At This Auction Site, Prices (on Chickens, iPods, Etc.) Are Going, Going Down", retrieved 13 March 2008
  11. ^ BBC News, "Microsoft adds cashback search", retrieved 22 May 2008

External links

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