Ian Bruce (marketing)

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Ian Bruce
Born Ian Waugh Bruce
(1945-04-21) 21 April 1945 (age 73)
Residence Richmond, London
Alma mater University of Birmingham
Occupation Charity marketing
Spouse(s) Professor Tina Bruce CBE
Website Ian Bruce

Ian Waugh Bruce CBE[1] FRSA CCMI (born 21 April 1945)[2] is a British professor and vice-president of the Royal National Institute of Blind People (RNIB). He is also the founder and president of the Centre for Charity Effectiveness at Cass Business School, City University London.[3][4]


He was educated at King Edward VI School, Southampton, at Central High School in Phoenix, Arizona, and at the University of Birmingham, where he obtained a Bachelor's degree in Social Sciences.[2]


  • 1983 – 2003, Director General, RNIB
  • 1991 – 2010, Director, Centre for Charity Effectiveness, Cass Business School, City University London
  • 2003 – present, Vice President, RNIB
  • 2010 – present, President, Centre for Charity Effectiveness, Cass Business School, City University London

Honours and awards

Bruce was awarded an honorary degree as Doctor of Social Sciences from the University of Birmingham in 1995.[2]

He received a CBE in the 2004 Birthday Honours.[1][5]

Personal life

He and his wife Tina live in Richmond, London[6] where, until December 2017, he was Chair of The Richmond Society, of whioh he is now a patron.


  • Bruce, Ian (1998). Successful charity marketing: meeting need (second ed.). London: ICSA Pub. with Prentice Hall Europe. ISBN 9781860720383. 
  • Bruce, Ian; Rayner, Anthony (1992). Managing and staffing Britain's largest charities. London: VOLPROF. ISBN 9780952056317. 
  • Bruce, Ian (2011). Charity marketing: delivering income, campaigns and services. London: ICSA Pub. ISBN 9781860724596. 


  1. ^ a b "Specialists honoured by Queen". BBC News. 11 June 2004. Retrieved 21 April 2014. 
  2. ^ a b c "Ian Waugh BRUCE". People of Today. Debretts. Retrieved 21 April 2014. 
  3. ^ "Marketing Excellence Awards – Professor Ian Bruce, Vice President, RNIB". The Chartered Institute of Marketing. Retrieved 21 April 2014. 
  4. ^ "Ian Bruce". Cass Business School, City University London. Retrieved 21 April 2014. 
  5. ^ Lake, Howard (14 June 2004). "Ian Bruce awarded CBE in Queen's Birthday lIst". Fundraising UK Ltd. Retrieved 21 April 2014. 
  6. ^ "Agenda and minutes Licensing Sub-Committee Wednesday, 20 July 2011". Council committees. London Borough of Richmond upon Thames. July 2011. Retrieved 24 May 2014. 

External links

  • Profile: Ian Bruce Cass Business School, City University London

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