Hook 'em (mascot)

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Hook 'Em 8-11-16 .jpg
Hook 'Em in front of the University of Texas Tower
University The University of Texas at Austin
Conference Big 12
Description Anthropomorphic Longhorn
Origin of name University of Texas at Austin Hook 'em Horns hand gesture
First seen 1977
Related mascot(s) Bevo

Hook 'Em is the costumed mascot of The University of Texas at Austin's athletics teams.[1] Hook 'Em can be seen on the sidelines of Darrell K Royal – Texas Memorial Stadium during football games, and also at the Frank Erwin Center during basketball games. He is known for his incredible dance skills, his high energy persona, and his long horns.

Hook 'Em is the University of Texas' number one fan at almost every Athletic event. You can see him running out of the tunnel at University of Texas football games, taking center court at basketball, standing on top of the dugout at Baseball, and more. He has also been seen performing dances on the steps of the Gregory Gymnasium building, in order to teach Texas students how to pump up a crowd like he does. He can be requested to appear at an event through the Texas Athletics website[2]


Hook'Em's before the 2014 costume change.

As the 1996 football season came to a close, Bevo was tired. The largest live mascot in the country, Bevo was busy supporting the Texas Longhorns at football games and many other events on the Forty Acres. He was looking for help, and luckily was able to find a perfect sidekick.

Hook 'Em made his first appearance on Nov. 29th, 1977 when the men's basketball team hosted their rival University of Oklahoma at the Frank Erwin Center. The Longhorns beat the Sooners, and Hook 'Em brought good luck to the team all year. The season ended in Texas winning the NIT championship.

Hook 'Em has been an important part of game day ever since. Hook 'Em attends more than 1,001 University of Texas at Austin events at home and across the country each season. In 2014 the Hook'Em costume was updated to include lighter horns, more defined muscles, and custom made football, basketball, and baseball uniforms.

Hook 'Em with country music star Brad Paisley

A common misconception is that Hook 'em is named Bevo, but Bevo is actually another one of the University's mascots.

Notable Appearances

Hook 'Em attends nearly all Texas Athletics games in his quest to be the University of Texas' number one fan. In 2015 he continued that quest by joining Texas Men's Basketball in their opener against the University of Washington in Shanghai, China. In 2016, he attended the East Lake Cup in Atlanta in support of Texas Men's Golf.

Hook 'Em is also a friend to San Antonio Spurs mascot, the Coyote, and appeared alongside him during the Spurs' University of Texas Spirit Night.

As a mascot for a school located in the live music capital of the world, Hook 'Em has also taken an interest in music. Hook 'Em attended the Austin City Limits music festival in 2014 to perform with musician Trombone Shorty, and in 2016 to perform with electronic music group Major Lazer. Hook 'Em also attended the 2015 Country Music Awards. He was featured in Brad Paisley's music video for Country Nation. Hook 'Em has also performed with EDM artist Baauer in 2017 to perform during Baauer's hit, 'The Harlem Shake.'

National Competitions

In 2016 Hook 'Em placed 4th in his first UCA Mascot National Championship, beating out his rival, Boomer, the mascot for the University of Oklahoma. Boomer placed 7th.[3]

Steamboat Mascot Competition

Hook 'Em has been invited to compete in Steamboat Mascot Stampede every year since 2015.[4] The competition is sponsored by former Phillie Phanatic David Raymond. Competing mascots come from various conferences around the nation, including the Big 12 Conference, Southeastern Conference, Big Ten Conference, Pac-12 Conference, and several other smaller schools. Hook 'Em learned how to ski and snowboard while competing.

Popular culture

Hook 'Em became a viral hit in 2016 after a video of him performing 'Juju On That Beat' was posted on Twitter by a UT Austin student.[5] Hook 'Em was also featured as one of the Top 5 Juju on That Beat Dances on YouTube channel, 'The Fumble'. Since then he has also done the 'You Name It' challenge,[6] and is now known for his dance skills.


  1. ^ Texas Longhorns History
  2. ^ "Texas Longhorns Athletics - Texas Spirit Program Appearance Requests". www.texassports.com. Retrieved 2017-03-29.
  3. ^ "The Official Site - Varsity.com - We Are Cheerleading". www.varsity.com. Retrieved 2017-01-27.
  4. ^ "Mascot Stampede". www.steamboat.com. Retrieved 2017-02-07.
  5. ^ Staff, Jackie Wang American-Statesman (2016-10-06). "UT mascot shows off killer moves before OU weekend". Hookem.com. Retrieved 2017-01-27.
  6. ^ "Facebook". www.facebook.com. Retrieved 2017-01-27.
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