Honor (brand)

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Honor
Huawei Honor Logo.svg
Huawei Honor 9.jpg
Top: The logo used for Honor brand
Bottom: The 2017 flagship Honor 9
Manufacturer Huawei
Website hihonor.com

Honor (stylized as honor), is a sub-brand belonging to networking and telecommunications equipment and services company Huawei. Headquartered in Shenzhen, China, the Honor series of mobile computing devices include smartphones, tablet computers, and wearable technology.

History

Honor, a sub-brand under the Huawei Group, was conceived in late 2011 and established in 2013.[1][2] Since its inception, the Honor line of smartphones has helped Huawei compete in budget online brands in China.[1][3][4]

The company began its international expansion in 2014.[5] In April 2014, it launched the Honor 3C in Malaysia,[6] and it entered the European market in October 2014, with an announcement in Berlin. Its first flagship phone for Europe was the Honor 6.[7] 20 million Honor phones were sold within the first six months of 2015, equal to the number sold in all of 2014.[4][8] By June 2015, the brand had expanded into 74 countries, including European nations, India, and Japan.[4]

Honor's second flagship phone, Honor 7, was released in 2015.[9] In October 2015, Honor announced its goal to double sales and profits, reaching $5 billion in profit, and announced plans to focus on India.[2][8]

Honor's Vmall online store, which was previously available in China,[10] launched in Europe and the United Kingdom in 2015,[11] enabling direct purchases from the manufacturer.[12] In late 2015, Honor confirmed plans to expand the smartphone series and wearable technology into the United States.[4][13]

The brand debuted in the United States in January 2016 at the Consumer Electronics Show with the Huawei Honor 5X.[14][9][15] The phone was initially available for online purchase only, but later available at select brick-and-mortar stores.[14] In August 2016, Recode reported that Honor has sold 60 million Honor products, generating over $8.4 billion in revenue.[16] Honor's third flagship phone, Honor 8, was also released in 2016.[17]

In December 2016, Honor unveiled the Honor Magic, which was launched on the eve of the brand's third anniversary and includes artificial intelligence software designed to provide "intelligent interactive features" based on user data.[18][19] In January 2017, at the Consumer Electronics Show, Honor announced that the Honor 6X, which was previously available in China, would expand into 13 additional markets, including the United States.[20][21] The phone earned "best of CES 2017" awards from several technology publications, including Android Authority,[22][23] Digital Trends,[24] Slash Gear,[25] and Talk Android.[26] The flagship Honor 8 Pro, known as Honor V9 in China,[27] launched in April 2017.[28] Honor's fourth flagship phone, the Honor 9, was released in June 2017,[29] and one million units were shipped within the first month.[30][31]

George Zhao serves as global president of the Honor brand,[14] and Eva Wimmers is the president of the brand in Europe.[32]

Business model

As of 2016, Honor sells products primarily online via its own sites as well as via online third-party retailers. Some Honor products are available to purchase at stores in select markets. Honor is able to offer smartphones at lower prices because the company saves money by operating online.[9][33] Initially, the company only sold its smartphones online, directly from the company.[4][33] The brand offers flash sales in some markets, but not others.[33][34] Honor has offered discounts for joining the "Honor Club".[12]

Products

  • Lite series
    • Honor 8 Lite[63]
    • Honor 9 Lite (2017)
  • Play series
  • Note Series
    • Huawei Honor Note 8[66]
  • Holly series
    • Honor Holly (2014)
    • Honor Holly 2 (2015)
    • Honor Holly 2 Pro (2015)
    • Honor Holly 3 (2016)
  • Wearables
    • Honor Band Z1 (first released as Honor Band Zero in China), a watch-shaped, waterproof activity tracker and health band (2015)[2][4][67][68]
    • Honor Band 3
  • Software

References

  1. ^ a b c d Lai, Richard (16 December 2013). "Huawei's Honor brand challenges Xiaomi with 3X and 3C low-cost phones". Engadget. Retrieved 8 August 2016. 
  2. ^ a b c "Aiming to double profit, Huawei's Honor brand eyes India". The Economic Times. The Times Group. 7 October 2015. Retrieved 9 August 2016. 
  3. ^ a b Stinson, Ben (22 January 2015). "Huawei Honor 3C review". TechRadar. Future plc. Retrieved 8 August 2016. 
  4. ^ a b c d e f Kan, Michael (30 June 2015). "Huawei's Honor brand strives to become global". CIO magazine. International Data Group. Retrieved 9 August 2016. 
  5. ^ Garwood, Michael. "Honor for the brave". Mobile News. Retrieved 8 September 2016. 
  6. ^ Shukla, Gaurav (29 April 2014). "Huawei introduces Honor 3C in Malaysia for RM499". AndroidOS.in. Retrieved 8 September 2016. 
  7. ^ Boxall, Andy (29 October 2014). "Huawei tries something new, relaunches the Honor 6 smartphone without the Huawei name". Digital Trends. OCLC 810203593. Retrieved 9 August 2016. 
  8. ^ a b Khan, Danish (10 October 2015). "Huawei planning to make smartphones in India". The Economic Times. Retrieved 9 August 2016. 
  9. ^ a b c d Boxall, Andy (13 January 2016). "Huawei Honor 7 Review". Digital Trends. Retrieved 8 August 2016. 
  10. ^ Jones, Luke (24 April 2015). "Huawei P8 Sells Out in One Day". Mobile Burn. Retrieved 4 October 2016. 
  11. ^ "Huawei Honor 7 to launch in the UK for less than £200". GSM Arena. Retrieved 31 October 2016. 
  12. ^ a b c Hanson, Matt (July 2016). "Honor 7 review". TechRadar. Retrieved 8 August 2016. 
  13. ^ Brown, Mike (14 December 2015). "Huawei In America: Budget 'Honor' Smartphone Brand Expected To Launch In US". International Business Times. IBT Media. Retrieved 9 August 2016. 
  14. ^ a b c Palenchar, Joseph (15 June 2016). "Huawei's Honor Brand Adds Brick-and-Mortar Sales". Twice. NewBay Media. ISSN 0892-7278. Retrieved 9 August 2016. 
  15. ^ Nofuente, Kyle (18 December 2015). "Huawei Mate 8 and Honor 5X Debuting in US at CES 2016: Report". Tech Times. Retrieved 8 September 2016. 
  16. ^ Fried, Ina (16 August 2016). "Despite its tiny U.S. market share, China's Huawei is launching a second brand here". Recode. Vox Media. Retrieved 30 August 2016. 
  17. ^ a b Rehm, Lars (12 July 2016). "Huawei's Honor 8 comes with dual cam, no Leica branding". Digital Photography Review. Amazon.com. Retrieved 9 August 2016. 
  18. ^ Wiggers, Kyle (16 December 2016). "With the wave of a magic wand, Huawei unveils the AI-powered Honor Magic". Digital Trends. Retrieved 10 May 2017. 
  19. ^ "Huawei Honor Magic". GSM Arena. Retrieved 10 May 2017. 
  20. ^ "CES 2017: Huawei announces global launch of Honor 6x, priced at $249". Firstpost. 5 January 2017. Retrieved 10 May 2017. 
  21. ^ Woollaston, Victoria (3 January 2017). "CES 2017: Honor unveils a £225 handset with a two-day battery life". Wired. Retrieved 10 May 2017. 
  22. ^ Grush, Andrew (10 January 2017). "Best of CES 2017: the most impressive products from the show". Android Authority. Retrieved 10 May 2017. 
  23. ^ Banerjee, Ankit. "Interview with Honor VP Zack Zhang at CES 2017". Android Authority. Retrieved 10 May 2017. 
  24. ^ "Digital Trends Top Tech of CES 2017 Award Winners". Digital Trends. Retrieved 10 May 2017. 
  25. ^ Davies, Chris (8 January 2017). "The Best of CES 2017". Slash Gear. Retrieved 10 May 2017. 
  26. ^ Herrick, Justin (9 January 2017). "Talk Android Best of CES 2017 Awards". Talk Android. Retrieved 10 May 2017. 
  27. ^ Warren, Tom (5 April 2017). "The Honor 8 Pro is a Huawei P10 with stronger specs and a smaller price". The Verge. Vox Media. Retrieved 10 May 2017. 
  28. ^ "Huawei Honor 8 Pro". GSM Arena. Retrieved 10 May 2017. 
  29. ^ Singleton, Micah (27 June 2017). "The Honor 9 is now available in Europe". The Verge. Vox Media. Retrieved 27 July 2017. 
  30. ^ Rutnik, Mitja. "This is how many Honor 9 units have been sold so far". Android Authority. Retrieved 27 July 2017. 
  31. ^ Swingle, Joshua (10 July 2017). "Over 1 Million Honor 9 Units Sold Within First Month". Android Headlines. Retrieved 27 July 2017. 
  32. ^ Sacco, Dominic (4 August 2016). "Huawei appoints Eva Wimmers as president of Honor brand in Europe". PCR. Retrieved 7 September 2016. 
  33. ^ a b c d Ellis, Tomos (4 June 2015). "Honor 4X review". TechRadar. Retrieved 8 August 2016. 
  34. ^ "Honor Gala sale will offer discounts and freebies in 20 countries on Nov 11". Android Authority. 9 November 2015. Retrieved 18 August 2016. 
  35. ^ "Huawei Honor 6 – Full phone specifications". GSM Area. Retrieved 8 August 2016. 
  36. ^ Hoyle, Andrew (31 October 2014). "Huawei Honor 6 review: A budget phone, stuffed with top-end tech". CNET. Retrieved 8 August 2016. 
  37. ^ Hoyle, Andrew (20 May 2015). "Huawei Honor 6 Plus review: A great, affordable phone, muddied by outdated software". CNET. Retrieved 8 August 2016. 
  38. ^ "Huawei Honor 6 Plus – Full phone specifications". GSM Arena. Retrieved 8 August 2016. 
  39. ^ "Huawei Honor 7 – Full phone specifications". GSM Arena. Retrieved 8 August 2016. 
  40. ^ "Huawei Honor 7". NDTV. Retrieved 8 August 2016. 
  41. ^ "Honor 9 Profile Page". Retrieved 30 June 2017. 
  42. ^ "Huawei Honor 3C – Full Phone Specifications". GSM Arena. Retrieved 8 August 2016. 
  43. ^ "Huawei Honor 4C – Full phone specifications". GSM Arena. Retrieved 8 August 2016. 
  44. ^ Dhapola, Shruti (2 June 2015). "Huawei Honor 4C review: Stunning rear camera, but lack of space is a disappointment". The Indian Express. Indian Express Limited. OCLC 70274541. Retrieved 8 August 2016. 
  45. ^ "Huawei Honor 6C". Gadgets360. NDTV. Retrieved 26 July 2017. 
  46. ^ "Huawei Honor V8 – Full phone specifications". GSM Arena. Retrieved 30 August 2016. 
  47. ^ https://store.hihonor.com/de/item/870989042/index
  48. ^ "Huawei Honor 7i – Full phone specifications". GSM Arena. Retrieved 8 August 2016. 
  49. ^ "Huawei Honor 7i". NDTV. Retrieved 8 August 2016. 
  50. ^ Lai, Richard (20 August 2016). "Huawei's Honor 7i has just one flipping camera". Engadget. Retrieved 8 August 2016. 
  51. ^ "Huawei Honor X1". NDTV. Retrieved 8 August 2016. 
  52. ^ "Huawei MediaPad X1 – Full tablet specifications". GSM Arena. Retrieved 8 August 2016. 
  53. ^ Sivanadan, Anvinraj (27 August 2015). "Huawei Honor X2 Tablet Available for $352 on Gear Best with Free Shipping". International Business Times. IBT Media. Retrieved 8 August 2016. 
  54. ^ "Huawei MediaPad X2 – Full tablet specifications". GSM Arena. Retrieved 8 August 2016. 
  55. ^ "Huawei MediaPad X2". Phone Arena. Retrieved 8 August 2016. 
  56. ^ "Huawei Honor 3X G750 – Full phone specifications". GSM Arena. Retrieved 8 August 2016. 
  57. ^ Low, Aloysius (13 February 2014). "Huawei Honor 3X review review: Meet Huawei's 'true' eight-core smartphone". CNET. CBS Interactive. Retrieved 8 August 2016. 
  58. ^ "Huawei Honor 4X – Full phone specifications". GSM Arena. Retrieved 8 August 2016. 
  59. ^ Mohan, Komal (31 March 2015). "Huawei Honor 4X review". The Times of India. The Times Group. OCLC 23379369. Retrieved 8 August 2016. 
  60. ^ "Huawei Honor 5X – Full phone specifications". GSM Arena. Retrieved 8 August 2016. 
  61. ^ Boxall, Andy (21 June 2016). "Hands On: Huawei Honor 5X". Digital Trends. Retrieved 8 August 2016. 
  62. ^ Pesce, Maurizo (11 July 2016). "Review: Huawei Honor 5X: The Price Is Righteous". Wired. Condé Nast. ISSN 1059-1028. OCLC 24479723. Retrieved 8 August 2016. 
  63. ^ "Honor launches the stunning Honor 8 Lite in India through offline channels » PhoneRadar". 11 May 2017. Retrieved 28 July 2017. 
  64. ^ "Huawei Honor 4 Play – Full phone specifications". GSM Arena. Retrieved 8 August 2016. 
  65. ^ "Huawei Honor 4 Play". NDTV. Retrieved 8 August 2016. 
  66. ^ "Huawei Honor Note 8 – Full phone specifications". GSM Arena. Retrieved 30 August 2016. 
  67. ^ Peckham, James (11 February 2016). "Honor Band Z1 review". TechRadar. Retrieved 9 August 2016. 
  68. ^ "Huawei Honor Band Z1". PC Magazine. 22 January 2016. ISSN 0888-8507. Retrieved 9 August 2016. 

External links

  • Official website
  • Official website (United States)
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