Hallmark Movies Now

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Hallmark Movies Now
SpiritClips (2007–2014)
Feeln (2014–2017)
Industry Subscription video on demand
Founded 2007
Headquarters ,
Key people
Robert N. Fried, founder and CEO
Services Streaming media subscription service
Parent Hallmark Cards
Website www.hmnow.com

Hallmark Movies Now (formerly called Feeln and originally SpiritClips) is an on-demand streaming video service that offers family-friendly movies, documentaries and short films.[1] The company was founded in 2007 by Academy Award-winning producer Robert N. Fried.[2] Hallmark Movies Now is owned by Hallmark Cards and based out of Los Angeles.[3]


Hallmark Movies Now was founded in 2007 as SpiritClips.[4] The company was started by Robert N. Fried, a film producer and studio executive who has produced movies such as Rudy and Hoosiers.[3][5] Fried created SpiritClips as a collection of family-friendly and inspirational films.[5]

In April 2012, SpiritClips was acquired by Hallmark Cards,[6] the largest greeting card manufacturer in the United States.[7] Prior to the acquisition, SpiritClips had been working with Hallmark as the official provider for Hallmark's Hall of Fame series of inspirational films.[8] In September 2014, the company was rebranded as Feeln.[3][9] In October 2017, the service was rebranded as Hallmark Movies Now.[10]


Hallmark Movies Now is an on-demand video streaming service similar to Netflix that provides movies, documentaries, and short films that are suitable for all audiences, specifically families.[11] Hallmark Movies Now also edits films that do not have content suitable for all ages to have a PG rating, similar to how films are edited to be shown on cable TV.[11] Hallmark Movies Now provides original short films, documentaries, and Hallmark movies.

Hallmark first released the app for Android and iOS under the name feeln but has been renamed to Hallmark Movies Now. It is also on the internet, and through applications on Roku and Android TV.[7] Similar to Hallmark's Ecards, Hallmark Movies Now allows users to send videos and films to family and friends.[5]


  1. ^ Mike Snider (6 September 2014). "Cutting the Cord: Movies with Feeln". USA Today. Retrieved 25 October 2014.
  2. ^ "Kansas City's Hallmark Acquires L.A. Startup Spirit Clips". Serious StartUps. 9 April 2012. Retrieved 25 October 2014.
  3. ^ a b c Todd Spangler (8 September 2014). "Hallmark Cards' Family-Oriented SVOD Service SpiritClips Renamed 'Feeln'". Variety. Retrieved 25 October 2014.
  4. ^ Michael Stacy (2 April 2012). "Hallmark Cards acquires online video startup SpiritClips". Silicon News. Retrieved 25 October 2014.
  5. ^ a b c Alana Semuels (10 September 2008). "SpiritClips hopes to inspire with Web videos". Los Angeles Times. Retrieved 25 October 2014.
  6. ^ Andrew Wallenstein (30 November 2012). "Hallmark enters movie streaming biz". Variety. Retrieved 25 October 2014.
  7. ^ a b Paul Sawers (17 July 2013). "SpiritClips from Hallmark is like Netflix for families". The Next Web. Retrieved 25 October 2014.
  8. ^ Josh Constine (30 March 2012). "Hallmark Greets Digital, Acquires SpiritClips To Let You Send Photo/Video E-Cards". TechCrunch. Retrieved 25 October 2014.
  9. ^ "Family Movie Night – Feeln Helps Families Cut the Cord". Home Media Tech Net. 6 September 2014. Retrieved 25 October 2014.
  10. ^ Murtaugh, Taysha (October 13, 2017). "Hallmark Launched an Amazing New Movie Streaming Service Just In Time for Christmas". Country Living. Retrieved January 29, 2018.
  11. ^ a b Rick Broida (26 July 2013). "SpiritClips streams family-friendly movies to your phone or tablet". CNet. Retrieved 25 October 2014.
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