Gun TV

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Gun TV
Launched April 1, 2016; 2 years ago (2016-04-01)[1]
Closed January 9, 2017; 21 months ago (2017-01-09)
Owned by Social Responsibility Network, LLC.
Slogan Live Shopping. Fully Loaded.
Country United States
Language English
Broadcast area Nationwide (via cable TV)
Headquarters Coachella Valley, California[1]
Website guntv.tv

Gun TV was an American shopping channel that allowed buyers to purchase firearms through the traditional home shopping television format. By coincidence and with some accompanying criticism, the network's launch announcement came out around the same time as the San Bernardino shootings occurred.[2][3][4]

The network mainly operated through a website live stream, along with an overnight over-the-air feed carried by networks such as the American Sports Network's 24/7 service, Tuff TV, Pursuit Channel and FightTV. However, the concept proved to be unsuccessful, and the network ended their operations on January 9, 2017, only nine months after their April 1, 2016 launch.[5] They continued to air hour-long paid programming blocks overnights on Pursuit Channel of a pre-announced model’s demonstration after that date until mid-April 2017, when the company’s social media accounts went dormant, with its website following soon after.

Business model

Unlike other shopping channels, Gun TV would not ship any products directly to customers in order to comply with Bureau of Alcohol, Tobacco, Firearms and Explosives regulations; instead, the customer would pick up their purchase at the nearest federally licensed dealer, which completed the necessary background checks and paperwork.[1][4] The firearms were shipped to the dealer via Louisiana-based wholesaler Sports South.[1]

As it is illegal to fire a weapon inside a studio in California, Gun TV featured inactive weapons and unloaded firearms in the studio which are then combined with out-of-studio demonstrations of the firearms, with former law enforcement personnel, former members of the military and popular markspersons, such as ex-Olympic shooters and contestants from the History competitive shooting series Top Shot among those showing off the features of the displayed weaponry.[4]

References

  1. ^ a b c d Noble, Andrea (7 January 2016). "Gun sales head to home shopping channel". The Washington Times. Retrieved 10 January 2016.
  2. ^ Pereira, Alyssa (3 December 2015). "Gun TV, an ill-timed home shopping network for guns, to hit television in 2016". San Francisco Chronicle. Retrieved 5 December 2015.
  3. ^ Krueger, Katherine (4 December 2015). "Gun TV, A Home Shopping Network For Firearms, To Debut In 2016". Talking Points Memo. Retrieved 5 December 2015.
  4. ^ a b c Walters, Joanna (2 December 2015). "Gun TV: home shopping channel aims to sell weapons to viewers". The Guardian. Retrieved 5 December 2015.
  5. ^ Kelman, Brett (12 January 2017). "Goodbye to Gun TV, the 'fully loaded' shopping network". Ventura County Star. Retrieved 28 November 2017.

Links

  • Gun TV official website
  • Gun TV out of ammo after less than year on air // USA Today, Jan 12, 2017
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