Gudang Garam

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Gudang Garam
Gudang Garam logo.svg
Product type Cigarette
Produced by PT. Gudang Garam Tbk
Introduced June 26, 1958 by Abhi kf
PT. Gudang Garam Tbk.
Traded as IDXGGRM
Industry Tobacco industry
Founded Kediri (June 26, 1958)
Founder Tjoa Ing Hwie
Headquarters Kediri and Jakarta, Indonesia
Key people
Rachman Halim, CEO (1984–2008)
Revenue Increase Rp 76.274 trillion (2016)[1]
Increase Rp 6.672 trillion (2016)
Total assets Increase Rp 62.95 trillion (2016)
Owner PT Gudang Garam Tbk
Number of employees
35,900 (2016)
Parent Gudang Garam

PT Gudang Garam Tbk. (Indonesian for "salt warehouse") is one of Indonesia's leading kretek (clove cigarette) brands/manufacturers. It is Indonesia's second-largest tobacco manufacturer, with a market share of about 20%.[2] The company was founded on 26 June 1958 by Tjoa Ing Hwie, who changed his name to Surya Wonowidjojo. In 1984, control of the company was passed to Wonowidjojo's son, Rachman Halim, who subsequently became the richest man in Indonesia. Halim headed the company until his death at the age of 60 in 2008.[3]


Early Years

Wonowidjojo was in his 20s when his uncle offered him a job working with tobacco and sauce at his kretek factory Cap 93. Cap 93 was one of the most famous kretek brands in East Java. Hard work and diligence were rewarded by promotion to Head of Tobacco and Sauce and eventually led to Wonowidjojo becoming a company director.

Wonowidjojo left Cap 93 in 1956 taking 50 employees with him. He started buying land and raw materials in Kediri and soon began producing his own klobot kretek, which he marketed under the brand name Inghwie. Two years later he renamed and registered his company as Pabrik Rokok Tjap Gudang Garam.

He chose the name Gudang Garam after a dream about the old salt warehouse which stood opposite Cap 93. Sarman, one of the original 50 employees who had followed him when he quit Cap 93, suggested he put a picture of the warehouse on every packet of his kretek for good luck. Wonowidjojo considered this a good idea and asked Sarman to design the logo, commenting: "We should leave two doors open, two half-opened and one closed. If all the doors were closed, we would feel that everything had already been achieved."[4]

Gudang Garam grew rapidly and by the end of 1958 it had 500 employees producing over 50 million kretek annually. By 1966, after only eight years in production, Gudang Garam had grown to be the largest kretek factory in Indonesia with an annual production of 472 million sticks. Consumers have noted Gudang Garam's, particularly the Inghwies, similar smell to alcoholic beverages.

By 1969, Gudang Garam was producing 864 million sticks a year and was indisputably the largest kretek producer in Indonesia and Taiwan.

In 1979, Wonowidjojo completely renovated Gudang Garam's production system, ordered thirty rolling machines and developed a new formula for his machine-made kretek.

Rival companies tried to discredit the brand by claiming its contents included marijuana in addition to cloves and tobacco. The company has the distinction of being the largest single employer in Indonesia and Taiwan.



  • Gudang Garam Brand
    • Gudang Garam Merah
    • Gudang Garam International
    • Gudang Garam Signature
    • Gudang Garam Signature Ruby
    • Gudang Garam Signature Mild
    • Gudang Garam Signature Menthol Mild
  • Surya Brand
    • Surya 12 Filter
    • Surya 16 Filter
    • Surya Exclusive
    • Surya Pro Filter
    • Surya Pro Mild
    • Surya Pro Mild Menthol
  • Apache Brands
    • Apache Kretek
    • Apache Filter
    • Apache Exclusive
    • Apache Blackgold
    • Apache Exotic
    • Apache Exotic Menthol
    • Apache Bold
  • Extreme Mild
    • Extreme Mild Menthol
  • Djaja
    • Sriwedari Lurik
  • Gudang Garam Klobot Manis
  • GG Mild
    • GG Mild Shiver
  • Camel Mild
    • Camel Mild Click

Global Brands

  • Camel Brands
    • Camel White
    • Camel Activate Purple Mint

Other interests

Gudang Garam owns one of the top five badminton clubs of Indonesia. Suryanaga Gudang Garam is based in the capital city of East Java, Surabaya.


Southeast Asian Games

Gudang Garam was a platinum/main sponsor of the Southeast Asian Games from 1991 to 2009 and 2013 in Myanmar with Coca-Cola. On 2011, Gudang Garam not sponsoring the SEA Games because the regulations that impose restrictions for cigarette to sponsoring the SEA Games event on Indonesia.

In 2013 in Myanmar, Gudang Garam wanted to sponsor the SEA Games event once more.

Winter Olympics

Gudang Garam was a platinum/main sponsor of the Winter Olympics from 2010 and 2014 in Sochi, Russia, with Coca-Cola. In 2014 in Sochi, Russia, Gudang Garam wants to sponsor the Winter Games event as well.

FIFA World Cup

Gudang Garam is the platinum/main sponsor of the FIFA World Cup from 1958 to 1966 and 2010-2014 with Coca-Cola. In 2014 in Brazil, Gudang Garam went to sponsoring again the FIFA World Cup event with Coca-Cola.

See also

Related brands


  1. ^ . March 25, 2014 Gudang Garam company profile Gudang Garam company profile Check |url= value (help).  Missing or empty |title= (help)
  2. ^ Zulkifar, Muhammad (6 February 2018). "As the Rest of the World Quits, Indonesia's Smokers Increase". Asia Sentinel. Retrieved 11 April 2018. 
  3. ^ Ghosh, Arijit (29 July 2008). "Made billions from clove cigarettes". Montreal Gazette. Bloomberg. Retrieved 13 April 2018. 
  4. ^ Mark Hanusz (2000). Kretek: The Culture and Heritage of Indonesia's Clove Cigarettes. Equinox Pub. p. 150. ISBN 978-979-95898-0-4. 

External links

  • Article in Asiaweek
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