Global Intelligence Alliance Group

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Global Intelligence Alliance Group
Limited Company
Industry Market Intelligence and Analysis, Competitive Intelligence, Strategy Consulting
Founded 1995 (1995)
Founders Markko Varnaas, Jouko Virtanen, Pekka Korpi, Leif Backman
Defunct October 14, 2014 (2014-10-14)
(acquired by M-Brain Group)
Headquarters Helsinki, Finland
Area served
Key people
Markko Vaarnas (CEO), Janne Kärkkäinen (CFO), Jouko Virtanen (Senior Vice President, Head of Americas), Nicolas Pechet (Senior Vice President, Head of Asia), Thomas Rideg (Senior Vice President, Head of Western Europe), Jan Kovero (Senior Vice President, Head of Intelligence Services), Saku Oikarinen (Senior Vice President, Global Customer Management), Ville Vanhala (Senior Vice President, Research & Monitoring Services)[1]
Services Market Monitoring, Market Intelligence, Market Analysis, Competitive Intelligence, Strategic Analysis & Advisory
Revenue > €15 million (in 2014)
Owners Management Team, CapMan Group (2007-2014)[2][3][4]
Number of employees

Global Intelligence Alliance Group (GIA) was a boutique international market intelligence and advisory company offering market monitoring, intelligence and analysis services and consulting.[5] In September, 2014 GIA was acquired by M-Brain Group for ~EUR17.7 million (USD22.9M).[6][7][8] The company had 11 offices in Europe, North and South America, and Asia.[7]


Early History

GIA was founded in 1995 by Markko Varnaas, Jouko Virtanen, Pekka Korpi, Ville Vanhala and Leif Backman. The firm focused heavily on the Finnish market initially, then on the European markets before embarking on aggressive international expansion.


GIA completed several acquisitions as part of its global expansion, including:[9]


The company primarily served Global 2000 corporate clients, investment banks and private equity firms.

Industry Practices

GIA structured its industry expertise around 11 core industry practices:

Research & Publications

GIA consultants and analysts regularly published research and articles about business issues, market dynamics and market intelligence best practices.


In August 2011, GIA published a book on Market Intelligence entitled Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets. The book was published by John Wiley & Sons. Authors are Hans Hedin, Irmeli Hirvensalo, and Markko Vaarnas.[11][12]


  1. ^ "GIA: Meet Our Experts". GIA Group. Retrieved 14 April 2015.
  2. ^ "CAPMAN PLC GROUP FINANCIAL STATEMENTS BULLETIN 1 JANUARY - 31 DECEMBER 2007". CapMan Group. Retrieved 25 May 2016.
  3. ^ "CapMan Exits Global Intelligence Alliance Group Oy". CapMan Group. 4 September 2014. Retrieved 25 May 2016.
  4. ^ "CapMan Exits Global Intelligence Alliance Group". THE PE HUB. Buyouts Insider / Argosy Group LLC. 4 September 2014. Retrieved 25 May 2016.
  5. ^ "Global Intelligence Alliance Group Oy: Private Company Information - Businessweek". Bloomberg/Businessweek. Retrieved 25 May 2016.
  6. ^ "BRIEF-CapMan Oyj : Capman exits Global Intelligence Alliance Group Oy". Reuters. 4 September 2014. Retrieved 25 May 2016.
  7. ^ a b "M-Brain buys Global Intelligence Alliance Group". 23 September 2014. Retrieved 25 May 2016.
  8. ^ "CapMan Exits Global Intelligence Alliance Group". unquote". unquote" (Mergermarket Limited). Retrieved 25 May 2016.
  9. ^ "Global Intelligence Alliance Strengthens Group Organization and Adds Local Presence, Merges with Asian, German and Dutch Partner Companies". Business Wire. 14 October 2008. Retrieved 25 May 2016.
  10. ^ "GIA Completes Integration and Launches Asia Pacific Subsidiaries". Retrieved 25 May 2016.
  11. ^ "GIA Launches Handbook of Market Intelligence for Pre-Order". Retrieved 25 May 2016.
  12. ^ "The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 2nd Edition". John Wiley & Sons, Inc. Retrieved 25 May 2016.

External links

  • Official website
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