FrieslandCampina

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FrieslandCampina
Cooperative
Industry Fast-moving consumer goods (FMCG)
Founded FrieslandCampina: Dec 2008
Headquarters Amersfoort, Netherlands
Key people
Hein Schumacher, CEO
Products Dairy products
Revenue €11 billion (2016)
Number of employees
approx. 22,000
Website FrieslandCampina.com

FrieslandCampina is a Dutch multinational dairy cooperative which is based in Amersfoort, Netherlands. It is the result of a merger between Royal Friesland Foods and Campina in December 2008.

It is the world’s largest dairy co-operative and one of the top 5 dairy companies in the world with annual revenue of 11 billion euros (2016). FrieslandCampina has branch offices in 33 countries and employs a total of 21,927 people.

Its main brands are Friesche Vlag (or Frisian Flag in Indonesia), Chocomel, Fristi, Dutch Lady, Appelsientje, Milner, Campina, Landliebe, Optimel, Mona and "Mix'it". FrieslandCampina’s products find their way to more than 100 countries.

History

Royal FrieslandCampina is organized as a cooperative, with roots going back to 1879. It has grown through mergers and takeovers.

In late 1997 four Dutch dairy cooperatives merged to form Friesland Coberco Dairy Food. In June 2004 Queen Beatrix of the Netherlands granted FCDF Royal status. FCDF renamed itself Royal Friesland Foods.

Campina was created in 1989 by the merger of two regional dairy cooperatives, Melkunie Holland and DMV Campina. After this merger the company was named Campina Melkunie until it dropped the Melkunie part of the name in 2001.

In 2004 Campina and Arla Foods, a Danish dairy cooperative, announced plans for a merger,[1] but the plan was canceled in April 2005 for undisclosed reasons[2] although plans for other forms of cooperation are still said to be under consideration.[when?]

On 19 December 2007 Campina and Friesland Foods announced that the companies were exploring the possibility of a merger. The EU approved the merger of the two cooperatives provided that they sold off certain cheese and dairy drink divisions.[3]

Longevity Brand

In Vietnam, the U.S. and Canada the company is well known for its canned condensed milk product, Sữa Ông Thọ (Longevity Brand condensed milk), popularly used in Vietnamese iced coffee with milk (Cà phê sữa đá) drinks, and in various other Vietnamese desserts. Sữa Ông Thọ was mass-produced in the Saigon-Biên Hòa area and widely consumed in the Republic of Vietnam, produced by Friesland Foods prior 1975. It was used in coffee, mixed with hot water to produce hot milk for babies and young children to drink (since fresh milk had to be imported and were thus expensive), dipped with French bread (Bánh mì) or in other dessert applications. After the 1975 Fall of Saigon, the factories manufacturing Sữa Ông Thọ, along with all other commercial and private properties were collectivized by the communists, and the facilities came under the state company Vinamilk, who continued to produce Sữa Ông Thọ condensed milk under the same name and used domestically and elsewhere in Indochina. Friesland Foods continued production of Sữa Ông Thọ - Longevity Brand after 1975 in the U.S. and Canada for the North American market, especially catering to Overseas Vietnamese consumers, and increasingly to Western consumers as the popularity of Vietnamese coffee and cuisine in general, increases. In North America, Longevity Brand - Sữa Ông Thọ is widely available in Asian supermarkets, and increasingly in conventional supermarkets.

Brandnames

In Greece the company is known through the Nounou brand (Greek: Νουνου, ΝΟΥΝΟΥ).[4]

In Indonesia the company is known through the Frisian Flag brand.

In Malaysia and Hong Kong the dairy product for adult market is known through the Dutch Lady brand.

In Nigeria the company is known through the PEAK MILK brand.

Other brands include Yazoo milkshakes.

Brands with health benefit claims:

  • Campina Optimel (Netherlands, Hong Kong): differentiated into age groups of +50s, +60s and +70s
  • Campina Optiwell (Germany)
  • Campina Vifit (Germany and Netherlands)
  • Campina Fruttis (Russia)
  • Campina Betagen (Thailand) - joint venture with Thai Advanced Food[5]

Acquisitions (Campina)

  • Comelco NV in (Belgium) 1989
  • Deltown Specialities in (United States) 1989
  • Menken consumptiemelk activiteiten (Netherlands) 1997
  • Menken Dairy Food (Netherlands) 1997
  • Menken Polderland (Netherlands) 1997
  • Parmalat Thailand (Thailand) 2003
  • Napolact (Romania) 2004
  • Inovatech Argentina (Argentina) 2005
  • Alaska Milk Corporation (Philippines) 2012[6]
  • Engro Foods Limited (Pakistan) 2016
  • Friso (Philippines) 2016

In Germany, now Campina GmbH

  • Südmilch AG, 1993
  • Kutel, 1998
  • Emzett, 1999
  • Strothmann

References

  1. ^ http://www.foodanddrinkeurope.com/news/news-ng.asp?n=56676-campina-arla-to
  2. ^ http://www.foodanddrinkeurope.com/news/ng.asp?n59564-arla-campina-disband
  3. ^ http://dealbook.blogs.nytimes.com/2008/12/17/eu-approves-campina-friesland-foods-merger/ Accessed 9 February 2009
  4. ^ http://www.frieslandcampina.com/english/about-us/brands/noynoy.aspx
  5. ^ CMFocus 07-39 30 August 2007
  6. ^ Dairy multinational FrieslandCampina to purchase controlling stake in the Philippines’ Alaska Milk Corporation

External links

  • Friso Milk
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