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EVINE Logo.png
Launched March 12, 1991
Owned by Evine Live, Inc. (Comcast[1] [12.5%])
Picture format 480i (SDTV)
1080i (HDTV)
Slogan Be Good to Yourself
Country United States
Language English
Broadcast area Nationwide
Headquarters Eden Prairie, Minnesota, United States
Formerly called ValueVision (1991–2000)
ShopNBC (2000–2013)
ShopHQ (2013–2015)
Evine Live (2015–2016)
Website evine.com
Available in most markets Check local listings for stations
DirecTV Channel 316 & 73
Dish Network Channel 134 & 228
Verizon FiOS Channel 657 (HD)
Channel 157 (SD)
AT&T U-verse Channel 1424 (HD)
Channel 424 (SD)
Channel 39 (SD)
Streaming media
Live Stream Watch live
Digital media receiver Roku, Apple TV, Amazon Fire TV
iMedia Brands Inc.
Traded as NASDAQIMBI (Class A)
Russell Microcap Index component
Website www.evine.com 
Evine Live Inc.
Traded as NASDAQEVLV (Class A)[2]
Russell Microcap Index component
Industry Catalog & mail order houses[2]
Founded 1990[2]
Headquarters ,
Number of locations
2 (HQ, warehouse)
Key people
Bob Rosenblatt (CEO)[3]
Services Sales
Revenue Increase $666.65M
Increase $.077M
Increase $(2.515)M
Total assets Increase $233.7M
Total equity Increase $78.208M
Number of employees
Parent The Clinton Group (control)
Website investors.evine.com
Footnotes / references

Evine is a multi-channel video retailer and American cable, satellite and broadcast television network. Owned by Evine Live Inc., the channel is headquartered in Eden Prairie, Minnesota.[4] The home shopping channel's main competitors are HSN (Home Shopping Network) and QVC.



ValueVision was founded in June 1990 and began broadcasting in 1991.[citation needed]

ShopNBC/First ShopHQ era

In 2000, NBC purchased a share of the company.[5] In November of that year, ValueVision was rebranded as ShopNBC, including a logo with the NBC peacock.[6]

Reports surfaced in 2010 stating NBC would sell its stake in ValueVision, due in part to NBC Universal's pending merger with Comcast. NBCUniversal formally announced that it would sell its stake back to ValueVision Media in May 2010,[7] but ultimately decided in June 2010 to retain its stake in the company.[8]

ValueVision acquired NBCUniversal's financial stake in the company in 2013, and announced the network would be renamed ShopHQ (visually branded as SHQP).[4] Mark Cuban's American Dream aired on the network in 2014, and was part of a plan under the Clinton Group management to feature more celebrity hosts.[9]


On February 13, 2015, the ShopHQ network was rebranded as EVINE Live, following ValueVision Media's acquisition of e-commerce company Dollars Per Minute, the owner of the EVINE trademark, in order to distance itself from the reputation it held under ValueVision/ShopNBC/ShopHQ.[10] The network hired former QVC host Kathy Levine, and has featured merchandise branded under different reality TV stars, including Lisa Vanderpump and Countess Luann DeLesseps. The company has also premiered concepts from other well-known celebrities, including Paula Deen, Vanessa Williams, Nancy O’Dell, Holly Robinson Peete, Karen Fairchild, Dr. Terry Dubrow and Heather Dubrow, Todd English, Donny Osmond and Bob Vila. It also sells products on its e-commerce website, Evine.com.

EVINE Live launched a high definition feed of the channel in 1080i (including the acquisition of HD tier channel slots under new carriage agreements) the same year, but until September 2017, remained in standard definition, merely rebroadcasting the SD feed. The network converted to an upscaled standard definition widescreen presentation in the fall of 2016, and quietly upgraded to HD a year after.

In July 2016, EVINE dropped 'Live' from their on-air name.

Return to ShopHQ

ShopHQ's 2019 logo.

On July 17, 2019, Evine Live Inc. began doing business under the new corporate banner of iMedia Brands Inc, with their shares traded under a new ticker of IMBI; Invicta Watch Group (which has a number of hours on the network as its largest vendor) invested an additional $6 million into the company. The television network will return to ShopHQ effective August 21, which the company used between 2013 and 2015, with the cited reason being market research suggesting confusion with the "E" name being confused for an entertainment news brand such as E! or Entertainment Tonight. The company announced plans to launch a Spanish-speaking shopping channel called LaVenta Shopping Network, along with the male-focused Bulldog Shopping Network.[11]

Former logos


  • KPOM-LP 14.1 Los Angeles, California; owned by Venture Technologies Group, LLC
  • KVHD-LD 26.1 Los Angeles, California; owned by New York Spectrum Holding Company
  • WWDP 46.1 (HD) 46.2 (SD) Boston, Massachusetts; owned by WRNN-TV Associates Limited Partnership
  • KZMM-CD 22.2 Fresno, California, owned by Caballero Acquisition, LLC
  • KFWD 52.4 Fort Worth, Texas; owned by NRJ Holdings, LLC
  • WRTN-LP 6.6 Alexandria/Nashville, Tennessee; owned by Richard C. and Lisa A. Goetz
  • WACP 4.2 Atlantic City, New Jersey; owned by Western Pacific Broadcast


  1. ^ "EVINE Live Inc company : Shareholders, managers and business summary - Nasdaq: EVLV - MarketScreener". www.4-traders.com.
  2. ^ a b c d e f "EVLV Profile". Yahoo! Finance. Yahoo. Retrieved February 13, 2015.
  3. ^ "Evine Live Inc. Announces Permanent Chief Executive Officer". Evine. 18 August 2016. Retrieved 22 August 2016.
  4. ^ a b Mahoney, Kevin (May 23, 2013). "ValueVision Drops ShopNBC Name, Swings To A Profit". Twin Cities Business. Retrieved June 19, 2013.
  5. ^ "Valuevision vamping NBC brand". Broadcasting & Cable. February 23, 2001. Retrieved June 24, 2010.
  6. ^ "ValueVision network becomes ShopNBC". Broadcasting & Cable. March 12, 2001. Retrieved June 24, 2010.
  7. ^ NBC to Sell Stake in ShopNBC, MultiChannel News, May 20, 2010
  8. ^ Brooks Suzukamo, Leslie (June 24, 2010). "NBC holding on to ValueVision stake, for now". St. Paul Pioneer Press. Retrieved June 25, 2010.
  9. ^ Halter, Nick (October 6, 2014). "Mark Cuban's other TV show brings him back to Minnesota". Minneapolis / St. Paul Business Journal. American City Business Journals. Retrieved February 13, 2015.
  10. ^ Kennedy, Patrick; Kumar, Kavita (November 18, 2015). "ValueVision to change name to EVINE Live". Star Tribune. Retrieved 7 February 2015.
  11. ^ Crosby, Jackie (July 16, 2019). "It's official: ShopHQ is in, Evine is out as retailer rebrands again". Star Tribune. Retrieved 25 July 2019.

External links

  • Official website
  • EVINE Live, Inc., corporate website
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