Dorrance Publishing Company

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Dorrance Publishing Company
Status Active
Founded 1920
Founder Gordon Dorrance
Country of origin United States
Headquarters location Pittsburgh, Pennsylvania
Publication types Books, ebooks
Fiction genres Fiction, non-fiction, poetry, how-to, business, children’s literature, coffee table books
Imprints I-Proclaim Books
Red Lead Press
Rose Dog Books
Whitmore Publishing Company[1]
Official website

Dorrance Publishing Company, Inc. is a Pittsburgh, Pennsylvania–based self-publishing company. The company publishes both traditional printed books as well as ebooks.


The company's website reports that they were founded by Gordon Dorrance in 1920. The Catalogue of Copyright Entries for that year lists "Dorrance & company, inc." publishing works The Pocket Chesterfield and Broken Shackles.[2] Dorrance set up the company after a work he was editing did not complete publication with Scribners.[3]

They have been accredited by the Better Business Bureau (BBB) since 1995.[1] The BBB lists them as having started in June 1989, and also operating under the alternate business names I-Proclaim Books, Red Lead Press, Rose Dog Books, and Whitmore Publishing Company.[1]


Dorrance Publishing offers book production, promotion, distribution, and ghostwriting services.

After publication, authors’ books are made available through the Dorrance Publishing bookstore, and may be sold through other large-scale book retailers, including Google Books, Amazon, and Barnes & Noble.


In the 1990s, the company held four annual "Contemporary Poets of America and Britain" contests, which it advertised as awarding 100 cash prizes and publication in a printed anthology of winning poems, with non-winning entries "published at the author's request with purchase of a copy of the anthology."[4][5]

Accusations of vanity publishing and complaints

Dorrance Publishing has been called a vanity press.[6][7] However, it lacks the most deceptive practices of the worst vanity presses, as it does not attempt to hide its charges and makes no claims of selecting clients based on potential for commercial success.[8][9] Reviewers who obtained a standard Dorrance contract report significantly higher costs to the author than competitors in the self-publishing business, and cast doubt on whether this results in a higher quality of service for prospective authors.[3][10]

As of September 2017[11], the Better Business Bureau listed 36 complaints about the company in the preceding three years 7 of which were this year, all of which were closed to the complainants' satisfaction.[1] The company also has 18 positive reviews and only 2 negative reviews.[12]

Selected published works

  • Navajo Code Talkers, by Doris A. Paul
  • 1960 Pittsburgh Pirates Day by Day: A Special Season, an Extraordinary Postseason, by Rick Cushing, was profiled in Pittsburgh Magazine[citation needed]
  • God’s Plan for Peons, by Susan D. Criddle, was featured in the Cecil Whig newspaper[citation needed]
  • The Juggler, by Phillip D. Farrara, was featured on a local ABC affiliate[citation needed]


  1. ^ a b c d "Dorrance Publishing Company Inc Review". Better Business Bureau Accredited Business Directory. Better Business Bureau. Retrieved September 17, 2017. 
  2. ^ "Catalogue of Copyright Entries 1920". Library of Congress. Retrieved February 2, 2015. 
  3. ^ a b "Dorrance Publishing - Reviewed". The Independent Publishing Magazine. Retrieved February 2, 2014. 
  4. ^ "Poetry contest set". The Catoosa County News. June 16, 1993. p. 1A. 
  5. ^ Reynolds, Jasper (September 8, 1993). "Newsome is poet contest semifinalist". The Catoosa County News. p. 9A. 
  6. ^ "Dorrance / Whitmore / RoseDog Books / Red Lead Press / I-Proclaim". Retrieved July 15, 2014. 
  7. ^ "Stealth Vanity Publishers". Retrieved July 15, 2014. 
  8. ^ "Dorrance Publishing Co. Inc. :: FAQ". Retrieved July 15, 2014. 
  9. ^ "Blurred Distinctions: Vanity Publishing vs. Self-Publishing". Retrieved July 15, 2014. 
  10. ^ Levine, Mark (2011). The Fine Print of Self-Publishing. Retrieved February 2, 2014. 
  11. ^ "BBB Business Profile | Dorrance Publishing Company Inc | Reviews and Complaints". Retrieved 2017-09-17. 
  12. ^ "BBB Business Profile | Dorrance Publishing Company Inc | Reviews and Complaints". Retrieved 2017-09-17. 

External links

  • Dorrance Publishing website
  • Dorrance Publishing bookstore

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