Donate Life America

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Donate Life America
Donate Life America logo.png
Type Non-profit organization
Services To drive individuals, organizations and communities to increase the number of designated organ, eye and tissue donors who save and heal lives.

Donate Life America, founded in 1992 as the Coalition on Donation, is a 501(c)3 not-for-profit alliance of national organizations and 47 state-based organizations across the United States called Donate Life State Teams dedicated to educating the public and advocating for organ, eye and tissue donation.[1][2] Donate Life America is funded by contributions from the public, corporations, and affiliated organizations. The organization works toward creating a more aware and educated population on the importance of organ, eye, and tissue donation through many different mediums.

Donate Life America publishes brochures, program kits, and educational materials, along with print, radio, and television advertising in order to spread awareness. The organization also provides technical assistance and referral services, coordinates the national campaign for organ donation, identifies best practices, and leads the Donor Designation Collaborative.[3] The current President and CEO of Donate Life America is David Fleming.[2]

In 2003, Donate Life America helped institute National Donate Life Month, which was first officially proclaimed by President George W. Bush.[4] More recently, Donate Life America has launched awareness campaigns targeted at millennials through social media and texting campaigns.[1][5] Some examples of this are the campaign on Facebook where users share one's donor status and subsequently redirect followers to their local donor registry, and the Text2DonateLife Project.[5][6]

Donate Life ECHO is an important aspect of this organization, "Donate Life ECHO was started with the aim of giving voice to the experience of multicultural communities with donation and transplantation," says Bobby Howard, DLA board member and past president of AMAT. "To increase our educational outreach efforts and donor registrations, voices and stories from these communities need to be heard."[7]

National Donate Life Month is about saving and healing lives through organ, eye, tissue and living donation. Every April, Donate Life America focuses national attention on how every individual has the potential to make LIFE possible by registering their decision to be an organ, eye and tissue donor and by considering being a living donor.

Each year, Donate Life America creates artwork for National Donate Life Month that illustrates the power of donation. The 2017 National Donate Life Month (NDLM) art uses pinwheels to tell the donation story. Pinwheels capture and pass on energy. Each Donate Life pinwheel has four sails supported by one stem. The one stem symbolizes the power of one person to save and heal lives through donation. The four sails represent organ, eye, tissue and living donation, the four ways one person can save and heal more than 75 lives through organ, eye and tissue donation, and even save a life through the gift of living donation.

Pinwheels are also symbolic of transformation, turning obstacles into opportunities. The image of the pinwheel reminds us that we all have the potential power to save and heal lives. This April, we encourage you to watch the pinwheels transform the breeze into colorful motion, think of the lives touched by donation and transplantation and register to be a donor.[8]



  • President: David Fleming
  • Managing Director: Melissa Devenny
  • National Development Director: Karen Headly
  • Production Coordinator: Valerie Gray
  • Development Coordinator: Casey News
  • Communications and Outreach Coordinator: Lida Pieterman
  • Finance Director: Cindy Wharton
  • Project & Conference Coordinator: Jocelyn Reed
  • Graphic Design: Anneli Kirby

External links

  • Donate Life America Website


  1. ^ a b Almasy, Steve. "Facebook Encouraging Organ Donations". CNN. Retrieved 2015-10-20. 
  2. ^ a b "Donate Life Info | Donate Life America". Retrieved 2015-10-19. 
  3. ^ "Donor Designation Collaborative". Donate Life NC. Retrieved 2015-11-16. 
  4. ^ "Presidential Proclamation -- National Donate Life Month, 2003". Retrieved 2015-10-26. 
  5. ^ a b "Pittsburgh Post-Gazette". Retrieved 2015-10-26. 
  6. ^ "Dayton Daily News". Retrieved 2015-10-27. 
  7. ^ America, D. L. (2017, June 27). 2017 Donate Life ECHO Focuses on the Importance of Donation and Transplantation in Multicultural Communities. Retrieved July 23, 2017,
  8. ^ News, C. (2017, March 31). Donate Life America Celebrates National Donate Life Month. Retrieved July 23, 2017 from
  9. ^ Staff. (2017). Retrieved July 23, 2017, from
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