Disney Junior (Latin America)

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Disney Junior (Latin America)
Launched April 1, 2011; 6 years ago (2011-04-01)
Owned by The Walt Disney Company Latin America
Picture format 480i (SDTV)
Slogan Spanish: Donde la magia comienza
Portuguese: Onde a magia começa
("Where the magic begins")
Country United States
Language Spanish/Portuguese (for Brazil)
English (only available as SAP)
Broadcast area Latin America and The Caribbean
Headquarters Burbank, California
Buenos Aires, Argentina
São Paulo, Brazil
Mexico City, Mexico
Bogota, Colombia
Formerly called Playhouse Disney Channel (2008-2011)
Sister channel(s) Disney Channel
Disney XD
ESPN
Website Official website
Official website Brazil
Availability
Satellite
Dish Network Mexico channel 303
DirecTV Caribbean channel 315 (north feed)
Cable
Flow Trinidad channel 94 (north feed)

Disney Junior Latin America is a cable television channel and is a version of The Walt Disney Company-owned Disney Junior, broadcasting in all Latin America. It is broadcast in three feeds: North Zone, South Zone and Brazil. It is marketed to preschoolers. Disney Junior is operated by Disney & ESPN Media Networks Latin America and The Walt Disney Company Latin America, both of The Walt Disney Company. It was launched on June 1, 2008 as Playhouse Disney Channel. Formerly it only was a programming block in the mornings of Disney Channel Latin America, where it still is a programming block, as Disney Junior en/no Disney Channel. The programs are very similar to the Disney Junior channel and Disney Junior on Disney Channel block in the United States. However, the channel also airs non-original programming.

On December 23, 2010 The Walt Disney Company Latin America announced that the channel would be replaced by Disney Junior sometime in 2011,[1] and the relaunch happened on April 1, 2011.

History

Playhouse Disney Channel logo, used from 2008-2011

The channel started as a programming block in the mornings of Disney Channel Latin America airing original programming focused on preschoolers. An original production, produced by RGB Entertainment, named La Casa de Playhouse Disney (Playhouse Disney's House) aired on the block, with two hosts reading stories and playing games with kids, as well as introducing the series.

On June 1, 2008 Disney & ESPN Media Networks Latin America launched Playhouse Disney Channel as a 24-hour independent channel, initially only in Argentina and Mexico, eventually reaching more countries in Latin America. The new channel was hosted by Ooh and Aah, two monkey hosts. The programming block on Disney Channel Latin America is still aired in the mornings but with a reduced schedule.

The Playhouse Disney show with the two hosts was dropped both from the programming block and from the channel, being totally replaced with Ooh and Aah since June 1, 2008 (in Latin America Ooh and Aah were hosts only). This segment is renamed La casa de Playhouse Disney in Brazil A Casa do Playhouse Disney (Playhouse Disney's House).

On December 23, 2010, The Walt Disney Company Latin America announced that Playhouse Disney Channel would be replaced by Disney Junior sometime in 2011.[1] The channel keeps up with 24-hour of programming aimed to preschoolers and received new online services which will allow to see entire episodes, musical videos and other content in websites. The new Disney Junior also received mobile services.[1] When Playhouse Disney in Latin America transformed into Disney Junior, Ooh and Aah were taken off the air permanently.

Feeds

Disney Junior Latin America is divided into four feeds for its different transmissions, each with different schedules and hosts.

  • Disney Junior North: broadcasting in Mexico, Central America, Caribbean, Colombia and Venezuela
  • Disney Junior South: broadcasting in Argentina, Paraguay and Uruguay
  • Disney Junior Pacific: broadcasting in Chile, Bolivia, Ecuador and Peru
  • Disney Junior Brazil: broadcasting in Brazil in Brazilian Portuguese

Launch date

  • June 1, 2008 - launched North feed and South feed
  • September 5, 2008 - launched Brazilian feed
  • April 1, 2011 - rebrand as Disney Junior
  • April 1, 2015 - launched Pacific feed

Programming

Disneylatino.com/Junior

The website was launched on June 1, 2008 along with the channel and replacing the mini-website of the programming block on Disney Channel. There are two feeds, North Zone and South Zone.

Brazil has its own website, Disney.com.br. Inside the website, each series has its own mini-website with information and downloads about the show. Different games and activities are also available. The users can listen to music from the shows, read stories or see programming schedules.

Disney Junior Video

Disney Junior Video is a video service where users can see the programming of the channel. It uses the same engine and similar design to Disney Channel Play in Disney Channel Latin America and Disney XD Play in Disney XD Latin America. It is similar to Disney Xtreme Digital in the United States.

See also

References

  1. ^ a b c http://www.disney.com.br/disneyjunior/

External links

  • Disney Junior Brazil
  • Disney Junior Latin America
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