DailyCandy

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Daily Candy
Founded 2000 (2000)
Founder Dana Levy
Defunct 2014 (2014)
Headquarters New York City, New York
Website www.dailycandy.com

DailyCandy was an online media company founded in 2000 by Dany Levy. The business originally consisted of a daily email newsletter that provided readers with information about hip and trendy events and businesses in their city. The emails first focused on New York but eventually grew to include a dozen US cities and London. In August, 2008, Comcast purchased the e-newsletter for $125 million, and ultimately shut it down in 2014.

DailyCandy was a pioneer in terms of using the Internet as a distribution channel and in creating an email newsletter business.[1] It inspired a number of similar email businesses including, Thrillist,[2] and Tasting Table[3]

At its peak, The New York Times deemed DailyCandy as being "the undisputed grande dame of style sites".[4]

A number of notable brands launched via being spotlighted in Daily Candy newsletters. Among them are Drybar[5][6] and Nasty Gal.[7]

Founding

In the 1990s Dani Levy was a staff writer for various magazines such as New York Magazine and Jane. Having grown frustrated with the long lead times of the traditional magazine business, Levy quit her job and set out to create a daily newsletter targeting young, urban women. Levy has said that she somewhat modelled DailyCandy after TheStreet.[8]

On March 6, 2000, Dani Levy sent out the first edition of DailyCandy. At this time, the company was based out of Levy's West Village apartment.[9]

The initial send list consisted of 700 people, mostly journalist friends and people in Levy's personal rolodex.[10]

By 2003, the subscriber list grew to 285,000 people [11] and Bob Pittman, the former President and COO of AOL bought controlling interest for $3 million.[12]

By 2008, the subscriber list grew to over 2.5 million people and the company was earning $25 million in revenue.[13] Comcast offered to purchase DailyCandy for $125million and the deal was finalized on September 12, 2008.[14]

References

  1. ^ James, Meg (March 29, 2014). "NBCUniversal closes Daily Candy and Television Without Pity". LA Times. Retrieved August 20, 2017.
  2. ^ Schoenfeld, Erick (July 31, 2011). "Ben Lerer: Thrillist Will Do "$40 Million In Revenue This Year". Techcrunch.
  3. ^ "Tasting Table Is The Daily Candy For Foodies". TechCrunch. Retrieved 5 March 2015.
  4. ^ Cooperman, Jackie (February 8, 2005). "Web stylistas scoop up the news". The New York Times. Retrieved August 20, 2017.
  5. ^ Wood Rudulph, Heather (September 29, 2014). "Get That Life: How I Opened a Chain of Blow-Dry Bars". Cosmopolitan.
  6. ^ Brodesser-Akner, Taffy (April 26, 2015). "With Drybar, a Curly-Haired Girl Wages a Global War on Frizz". New York Times. p. BU3. Retrieved August 20, 2017.
  7. ^ "Everything Netflix’s ‘Girlboss’ Gets Right (and Wrong) About the Nasty Gal Story" By Elana Fishman April 20, 2017
  8. ^ New York Daily News: "Hipster tip sheet pays big" By Phyllis Furman August 13, 2007
  9. ^ Harvard Business Review: "DailyCandy's Accidental Entrepreneur: An Interview with Dany Levy " By Anthony K. Tjan October 14, 2009
  10. ^ New York Magazine: "How NBCUniversal Killed DailyCandy" By Robert Kolker March 28, 2014
  11. ^ New York Magazine: "How NBCUniversal Killed DailyCandy" By Robert Kolker March 28, 2014
  12. ^ AllthingsD: "The $125 Million-Sweet DailyCandy revenge of Bob 'Pitchman'y" By Kara Swisher August 8, 2008
  13. ^ AllthingsD: "The $125 Million-Sweet DailyCandy revenge of Bob 'Pitchman'" By Kara Swisher August 8, 2008
  14. ^ Inc Magazine: "Dany Levy: What It Feels Like to Cash Out--Then Watch Your Company Die" By Bobbie Gossage July–August, 2014

External links

  • Official website
  • Dana Levy on losing Daily Candy
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