Cracklin' Oat Bran

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A stack of dry Cracklin' Oat Bran

Cracklin' Oat Bran is a breakfast cereal introduced in 1977[1] by Kellogg's. The cereal is made of oat bran flavored with cinnamon and nutmeg and is held together by brown sugar in the shape of a rectangle. The cereal is a source of dietary fiber as its first two ingredients are whole oats and sugar, but it contains a significant amount of saturated fat. The palm oil used in the cereal is modified slightly to suggest more of a sugary flavor than normal palm oil.

The recipe for Cracklin' Oat Bran underwent a major change in 1989, when consumer health advocates pushed for Kellogg's to remove coconut oil, which is 92% saturated fat, from the cereal. One serving of Cracklin' Oat Bran (minus milk) contains 34 grams of carbohydrates, 14 grams of sugar, 6 grams of dietary fiber, 4.4 grams of protein, 3.4 grams of saturated fat, 0.1 grams of trans fat, and 200 calories.


  1. ^ Kellogg Company History

External links

  • Cracklin' Oat Bran page on Kellogg's Web site
  • Nutritional information
  • Time article about removal of coconut oil in 1989.

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