Citrus Saturday

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Citrus Saturday
Citrus Saturday registered trademark logo.jpg

Citrus Saturday is an international experiential learning programme developed by UCL Advances, the centre for entrepreneurship and business interaction at University College London, aimed at teaching entrepreneurship and enterprise skills to young people around the world by giving them the opportunity to set up a one-day lemonade business and make profit for themselves.[1][2] The program has developed the Citrus Saturday toolkit, used by groups that work with young people, providing guides, videos and other resources to enable participants to experience business at first-hand.[3]


Citrus Saturday was founded by UCL Advances in London in 2011,[4] who sought to create a programme similar to Lemonade Day (in the USA) to promote entrepreneurship in other parts of the world.

Secondary School pupils local to the university in the London Borough of Camden participated in the first Citrus Saturday in July 2011 and by 2012 the program had expanded to Bridgwater,[5] Dublin, Ireland[6] and Edinburgh.[7] In 2013 the program extended to several central locations in London like Covent Garden Market, the South Bank, Euston Station, Paddington Station and Camden Lock Market.[8] and in to new places like Caen, France,[9][10] Mbabane, Swaziland,[11] and Maputo, Mozambique. Citrus Saturday expanded across Europe in 2014, with events taking place in Spain,[12] Belgium,[13] France, Germany and Greece.

Awards and recognition

As of Winter 2014, 800 young people have sold citrus products across 150 stands with the help of over 400 volunteers in Europe and Africa, resulting in sales of £15,000. Citrus Saturday was awarded the European Institute of Entrepreneurship award for youth interaction.[14] Timothy Barnes won the 2014 Queen's Award for Enterprise Promotion[15] for his achievements in enterprise promotion.


  1. ^ "Five-year-olds encouraged to set up businesses". Financial Times. Retrieved 19 June 2014. 
  2. ^ "UCL's Citrus Saturday gives local students taste of self-made business success". Camden New Journal. Retrieved 22 November 2013. 
  3. ^ "Citrus Saturday Resources". Times Educational Supplement. Retrieved 3 April 2014. 
  4. ^ "Citrus Saturday project gives school pupils fizzy business start". Camden New Journal. Retrieved 22 November 2013. 
  5. ^ "Haygrove School students run Citrus Saturday". Bridgwater Mercury. Retrieved 4 December 2013. 
  6. ^ "Citrus Saturday Dublin 2012". Open Innovation Project. 
  7. ^ "Two city schools to test selling skills in lemonade contest". The Scotsman. Retrieved 3 April 2013. 
  8. ^ Adkins, Ashley. "Citrus Saturday 2013". UCL. Retrieved 22 November 2013. 
  9. ^ "Citrus Saturday Travel to France, L'Info En Plus". Normandie TV. Retrieved 4 April 2014. 
  10. ^ "Citrus Saturday : une initiative portée par des étudiants pour stimuler l'esprit d'entreprendre chez les plus jeunes !" (PDF). université de Caan. Retrieved 3 April 2014. 
  11. ^ "JA adopts UK entrepreneurship programme for pupils". Swazi Observer. Retrieved 22 November 2013. 
  12. ^ "University College London (UCL) y EIE exprimirán Madrid en julio con el primer Citrus Saturday de España". Socialetic. Retrieved 19 June 2014. 
  13. ^ Adkins, Ashley. "Citrus Saturday Belgium wins support". UCL. Retrieved 22 November 2013. 
  14. ^ "UCL Advances honoured with European Institute for Entrepreneurship Award for Citrus Saturday". University College London. Retrieved 5 January 2015. 
  15. ^ "The Queen's Awards for Enterprise". Financial Times. Retrieved 4 June 2014. 
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