Brihans Natural Products Ltd.

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Brihans Natural Products Ltd.
Limited[1]
Industry Natural Products
Founded 20 April 2000; 18 years ago (20 April 2000)
Founder Mandar Agashe
Headquarters Shaniwar Peth, Pune, India
Area served
India, Réunion, Singapore, Malaysia, UAE[1]
Key people
Sheetal Agashe (Managing Director)[2]
Products skincare products, hair care products, healthcare products, ayurvedic products
Number of employees
51-100[3]
Website brihansnatural.com

Brihans Natural Products Ltd. is an Indian natural products company based in Shaniwar Peth, Pune, Maharashtra, India.[4][1] The company manufactures skincare, haircare and healthcare products.[1][5] The company is a sister company of the Brihan Maharashtra Sugar Syndicate.[6][7]

History

Brihans Natural Products was founded on 20 April in the year 2000 by businessman-musician Mandar Agashe.[8][9][10] Since 2005 it has been headed by his sister, Sheetal Agashe,[11][12][13] daughter of the late business magnate Dnyaneshwar Agashe.[3][14][15]

The company has been engaged in formulating, manufacturing and supplying of health care, ayurvedic[16][17] and natural skin care and hair care[18] products.[19][1][20][21] The company's signature product, Green Leaf Aloe Vera Gel has met with commendable reviews[22][23] with its 90% active ingredient being aloe vera and having a multipurpose use.[24][25][26] The company also produces oral care products, most notably for mouth ulcers.[27]

In 2001, the company was presented with the 'Udyog Ratna' award by the Institute of Economic Studies, New Delhi.[6]

In 2006, the company launched aloe vera based health drinks under the brand Brimune.[28][29] That same year, the company launched it's turmeric face wash product line under the Greenleaf[30][31] brand.[32] That same year, the company was awarded the Organic Certification by the Institute of Marketecology (IMO) in Switzerland.[33]

Brihans Natural Products won India's Most Trusted Brand Award 2016 for its brand Greenleaf[34][35][36] in the category of Ayurvedic Skincare Products awarded by the IBC InfoMedia (a division of International Brand Consulting Corporation, USA).[34][25][37]

The company shipped its products across India, Réunion, Sri Lanka, Mauritius, Oman, Thailand, South Korea and Singapore until 2013.[8] As of 2016, it ships across India but also ships products to Malaysia and the UAE.[1]

In 2017, Business Insider reported that according to the "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 – 2022" Report, the company was one of the handful Indian companies manufacturing Aloe Vera products considered as a major manufacturer.[38][39][40] That same year, the company also sponsored fashion designer Vikram Phadnis' directorial debut Hrudayantar.[41]

Research and development

The company has been critically acclaimed for making products using cold stabilized aloe vera of the Aloe Barbadensis variety. Using their own organically farmed aloe vera plants to manually fillet out the gel from the rind of the leaf. The company freshly processes the gel within hours of harvesting it at company owned plants. The company has also been praised for better standardization between batches and the use of uncontaminated 90% pure aloe in their products.[42]

Controversies

In April 2014, the company's advertisement of their product Cleancomb was complained against for being misleading or scientifically inadequate, thus violating the Advertising Standard Council of India's Consumer Complaints Council's code. It was one of 44 health care companies that were complained against.[43] A similar complaint was upheld with the company’s advertisements in December 2017.[44][45]

References

  1. ^ a b c d e f g "Company Profile". Retrieved 9 November 2016. 
  2. ^ "Power! Women". Times of India. March 8, 2006. 
  3. ^ a b "Zauba Corp". Retrieved 9 November 2016. 
  4. ^ Google (1 January 2017). "Brihans Natural Products Ltd." (Map). Google Maps. Google. Retrieved 1 January 2017. 
  5. ^ Jain, S. Bhushan (2007). The Indian Newspaper Society Press Handbook. University of California: Indian Newspaper Society. Brihans Natural Products 
  6. ^ a b "'Udyog Ratna' for Brihans". Times of India. 7 September 2001. Retrieved 2017-01-23. 
  7. ^ Gujarat agriprocessing potential: GAP report, 2000-01. University of Michigan: Confederation of Indian Industry. 2000. Brihans Foods. C/o. Brihan Maharstra Sugar SyndLld 
  8. ^ a b "Brihans Natural Eyes US, European Markets". Financial Express. Retrieved 2017-01-23. 
  9. ^ "Brihans unveils new products". Business Line. 3 December 2002. Retrieved 2017-01-23. 
  10. ^ Company News and Notes. 37. University of California, Berkeley: Research and Statistics Division, Department of Company Law Administration, Ministry of Commerce & Industry (India). 2000. Brihans Natural Products P. Ltd. 
  11. ^ The Times Group. "Most trusted award for skincare brand". Times of India (New Delhi). Retrieved 2017-01-21. 
  12. ^ "Sheetal Dnyaneshwar Agashe - Director information and companies associated with | Zauba Corp". www.zaubacorp.com. Retrieved 2017-02-13. 
  13. ^ "SHEETAL DNYANESHWAR AGASHE | Director Details | Indian Company Info". www.indiancompany.info. Retrieved 2017-02-13. 
  14. ^ "MCCIA Pune". Retrieved 9 November 2016. 
  15. ^ Business India. University of Virginia: A.H. Advani. 2004. pp. 69–79. 
  16. ^ "Natural care... For a healthy, glowing, refreshing skin". Businessworld. 11. 20 March 2017. ISSN 0970-8197. 
  17. ^ Pullaiah, T. (2002-01-01). Medicinal Plants in Andhra Pradesh, India. University of Chicago: Regency Publications. ISBN 9788187498513. Brihans Natural Products 
  18. ^ Asian Sources Gifts & Home Products. 22. University of California: Trade Media Limited. 2004. Anti-oxidant gel enriched with Vitamin C India — Brihans Natural Products Pvt. Ltd has released JasRed, an antioxidant gel made from hibiscus flower juice. The vitamin C-enriched product is claimed to prevent dandruff, nourish hair roots and build hair volume. It is also said to prevent the development of gray hair. 
  19. ^ "Path2Project". Retrieved 9 November 2016. 
  20. ^ Asian Sources Gifts & Home Products. 22. Trade Media Limited. 2004. Brihans Natural Products Pvt. Ltd has released Jas Red, an antioxidant gel made from hibiscus flower juice. 
  21. ^ "Greenleaf Natural Actives". Femina. Times of India. 29. August 16, 2016. MW04160816. 
  22. ^ "Top 10 Aloe Vera Gels Available to buy in India". ReviewsXP.com. Retrieved 2017-12-17. 
  23. ^ Press, Delhi (2017-04-01). Grihshobha Kannada: April 2017 (in Kannada). Delhi Press. 
  24. ^ Contributor (2015-09-29). "10 Best Aloe Vera Gels Available in India". Vanitynoapologies|Indian Makeup and Beauty Blog. Retrieved 2016-11-09. 
  25. ^ a b "The Times Group". epaperbeta.timesofindia.com. Retrieved 2017-01-21. 
  26. ^ "Greenleaf Aloe Vera Skin Gel". Cine Blitz. October 2016. ISSN 0971-9970. 
  27. ^ Business India. A.H. Advani. 2004-01-01. p. 70 – via Google Books. 
  28. ^ "Health & Beauty". Times of India. March 8, 2006. 
  29. ^ "Looking for export quality aloe juice?". Indian Express. 2017-12-17. Retrieved 2017-12-17. 
  30. ^ Press, Delhi (2017-04-01). Grihshobha Kannada: April 2017 (in Kannada). Delhi Press. 
  31. ^ "Do you want your feet to be soft and healthy?". Woman's Era (First). 26. August 2016. 
  32. ^ "Healing Aloe". The Economic Times. June 21, 2006. 
  33. ^ "Special Report". The Economic Times. January 30, 2006. 
  34. ^ a b "INDIA'S MOST TRUSTED BRAND AWARDS". Retrieved 9 November 2016. 
  35. ^ "Green Leaf Foot Care Cream". Grihshobha (in Hindi) (First). 9. December 2016. 
  36. ^ "Green Leaf Natural Actives". Grihshobha (in Hindi) (Second). 1. December 2016. 
  37. ^ "Most trust award for skin car brand". Times of India (Pune). Retrieved 2017-01-21. 
  38. ^ "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 - 2022". Business Insider. August 17, 2017. Retrieved 2017-09-24. some of the major players operating in India aloe vera products market are ... Brihans Natural Products Ltd., ... 
  39. ^ "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 – 2022 - market research report". www.reportlinker.com. Retrieved 2017-09-24. 
  40. ^ Reportlinker. "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 - 2022". PR Newswire. Retrieved 2017-10-24. 
  41. ^ "Instagram post by Brihans Natural Products Ltd. • Jul 8, 2017 at 2:19pm UTC". Instagram. Retrieved 2017-09-24. 
  42. ^ "GreenLeaf: India's 1st Skin Gel with 90% Aloe Vera". The Economic Times. January 30, 2006. 
  43. ^ "ASCI upheld complaints against 82 out of 124 ads in April 201". Best Media. June 27, 2014. 
  44. ^ "ASCI bans 200 ads in October 2017; Healthcare, Education sector tops list of banned ads". Moneylife.in. 28 December 2017. Brihans Natural Products Ltd. (Green Leaf pure aloe vera skin gel) 
  45. ^ "ASCI Update: Complaints against 200 out of 319 ads upheld in October 2017". www.afaqs.com. Retrieved 2018-02-26. 

External links

  • Official website
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